Thursday, June 10, 2010

Five Ford Vehicles Earn Top Safety Picks By IIHS; Ford Leads Industry With Most Top Crash Ratings

  • The 2010 Ford Flex and Fusion, Lincoln MKZ and MKT, and Mercury Milan have earned Top Safety Pick ratings from the Insurance Institute for Highway Safety (IIHS)
  • Ford now has 11 Top Safety Pick ratings for 2010 model vehicles – more than any other automaker
  • High-strength steel and composite reinforcements in the body structures of Ford’s newest vehicles helped these and other models earn the best possible rating in IIHS testing

DEARBORN, Mich., June 9, 2010 – Five more 2010 Ford Motor Company vehicles – Ford Flex, Ford Fusion, Lincoln MKZ, Lincoln MKT and Mercury Milan – have earned Top Safety Picks from the Insurance Institute for Highway Safety (IIHS). The rating also applies to the Fusion Hybrid and Milan Hybrid.

 

Ford has 11 IIHS Top Safety Pick ratings for 2010 model vehicles – the most of any automaker – as well as the leading number of five-star safety ratings from the National Highway Traffic Safety Administration (NHTSA).

 

Flex, Fusion, MKZ, MKT and Milan previously earned top possible scores for occupant protection in IIHS’s front, side and rear tests, but had to pass IIHS’s new roof strength test to maintain the rating. Vehicles also must offer electronic stability control to be eligible for a Top Safety Pick.

 

“Leading the industry in both Top Safety Pick ratings and government five-star crash test ratings is very significant because customers increasingly consider IIHS and NHTSA ratings when choosing a new vehicle,” said Sue Cischke, Ford’s group vice president of Sustainability, Environment and Safety Engineering. “These latest test results further demonstrate Ford’s commitment to continuous improvement on the safety front.”

 

Strong by design
Ford’s use of high-strength steels, including low-alloy, dual-phase and boron steel in the A- and B-pillars, roof headers and bows, rocker panels and rocker baffles of its newest vehicles helped the company perform well in IIHS testing. In addition, composite reinforcements were used to augment and stabilize the key pillar sections against collision forces.

 

Many new Ford vehicles are built with the company’s Trinity Front Crash Body Architecture. The energy-absorbing body structure is optimized for strength and stiffness, and designed to absorb and redirect crash forces away from the passenger compartment.

 

In addition, Ford’s Side Protection And Cabin Enhancement (SPACE®) Architecture is used to optimize side-impact occupant protection. The SPACE system integrates a high-strength steel structure in the floor that runs the width of the vehicle, and reinforcements along the rocker panels to help protect passengers in side-impact incidents.

 

“Ford’s use of high- and ultra-high-strength steels in our vehicles complements our development of advanced crash protection and crash avoidance technologies,” Cischke said. “With each new model year, we’re raising the bar on vehicle safety.”


Tuesday, June 08, 2010

Ford Adds Google Maps ‘Send To Sync’ Service To Beam Driving Directions Into Car; No Extra Cost

  • Ford adds Google Maps to its ‘Send to SYNC’ feature, allowing drivers to send destinations from Google Maps to their Ford vehicle through the cloud-based SYNC® Traffic, Directions & Information (TDI) app
  • Drivers download destination information into the vehicle via their Bluetooth-enabled mobile phones; the information will be processed into audible turn-by-turn directions, eliminating the need to bring printed maps into the car and helping drivers keep their hands on the wheel and eyes on the road
  • ‘Send to SYNC’ launches later this month and will be available for existing 2010-11 models equipped with SYNC TDI; no extra hardware, software updates or costs are required

Send To SYNC

 

DEARBORN, Mich., June 8, 2010 – Drivers who enjoy the convenience of Ford SYNC® with Traffic, Directions & Information (TDI) soon will be able to select a destination on Google Maps and send it to their Ford, Lincoln or Mercury vehicles.

‘Send to SYNC’ is a new capability added to the Ford Service Delivery Network, the company’s cloud-based architecture, which provides a suite of voice-activated services accessible through a customer’s mobile phone.

“Printing paper directions from a website is a relic in our digital age,” said Doug VanDagens, director of Ford Connected Services Solutions Organization. “With Send to SYNC, you can map a destination at home, at work – wherever you have connectivity – and when you get to your car, it already knows where you want to go. It’s convenient and it eliminates the waste and distraction of paper maps, conserving resources while helping drivers keep their eyes on the road.”

 

The SYNC TDI application leverages a customer’s mobile phone voice plan and the vehicle’s integrated GPS receiver to deliver location-based services, such as driving directions or business searches, and on-demand information such as horoscopes, news, movie listings and stock quotes. Since these services, including the new Send to SYNC functionality, are cloud-based, no vehicle updates are required and they will be available to all owners who have registered for TDI services through www.syncmyride.com.

 

When users visit Google Maps on the web to find locations, they will have the option to send a selected destination to their Ford, Lincoln or Mercury vehicle via a “send” menu on the site. Once in the vehicle, the driver connects to SYNC TDI using the “Services” voice command, and when prompted, confirms the request to download the Google Maps destination into the vehicle.

 

The optimal route is calculated in the cloud using the latest traffic information, downloaded to the vehicle and navigation guidance begins. If the vehicle is equipped with a map-based navigation system, the destination point is downloaded directly to that system, which then calculates the route based on the in-vehicle navigation preferences set by the driver.

 

“Our cloud-based service network is helping deliver constant improvement for our customers, and has become a key reason why Ford leads the industry with SYNC,” said VanDagens. “We’re proud to be working with Google to bring this new capability to SYNC.”

 

The Google Maps ‘Send to SYNC’ capability launches later this month. Ford is currently the only automaker offering this capability without requiring a paid subscription to a telematics service.

 

Ford previously announced the same feature for MapQuest (owned by AOL), which will launch later this year.

 

2011 Ford Flex Brochure

Here is the 2011 Ford Flex Brochure

2011 Ford Flex Brochure

Download the 2011 Ford Flex Brochure (PDF)

Monday, April 26, 2010

Best Place to Buy A Domestic Car by Metro Times

The following was taken from the Metro Times - Best of Detroit: The Real Deal - Readers' Picks

Best Place to Buy a Domestic Car
Roy O'Brien Ford
22201 E. Nine Mile Rd., St. Clair Shores; 586-776-7600; royobrien.com

Its slogan is "stay on the right track to Nine Mile and Mack," but lucky for Roy O'Brien Ford, the dealership has a lot more to recommend itself than a rhyming jingle. It has consistently been ranked one of the top Ford dealerships in the country for customer satisfaction, no doubt due to the knowledgeable and experienced staff, many of whom have more than 10 years of experience in the field. Other perks offered by O'Brien's include free Wi-Fi in the service department, a free tank of gas with all new vehicle purchases and a free service loaner during the length of the three-year factory lease on new cars.

Thursday, June 11, 2009

A Message from Our General Manager

Mark OBrienIn this era of economic challenges, we at Roy OʼBrien Ford thought you would appreciate knowing how much an auto dealership positively affects our local community and its economy. With an average-sized dealership employing around 50 men and women, itʼs easy to imagine that any dealershipʼs closing can cause disastrous economic implications. Dealershipsʼ annual sales, payroll and taxes can easily exceed tens of millions of dollars. In the case of Roy OʼBrien Ford, our 95 employees earned in excess of $6 million (2008 annual payroll). A bulk of that income results in stimulation of the local economy when those employees pay income taxes, mortgages, restaurant and entertainment bills, purchase gas and other consumer goods- right here in Macomb County!

 

Add to that infusion of dollars the vast amounts that Roy OʼBrien Ford invests in advertising, insurance, utility bills, office supplies, equipment (and repairs), facility maintenance, etc. and it becomes readily apparent that auto dealers are a vibrant, if not vital, component of their communities. Keep in mind that nearly all dealerships tend to be leaders in the area of haritable donations to various clubs, sports teams, school and civic groups, as well as local, national and international fundraising concerns. These dollars enter the economy and stimulate investment and trade, keeping people inside and outside of the dealership working.


Letʼs keep Americans working by endeavoring to seek out “Made in America” products. Test drive an American car or truck before you acquire your next vehicle. We as an industry have met, and in many cases, exceed the quality of the import vehicles. Ford is recognized as a leader in the arena of domestic quality, innovation and features, as well as offering products that are exciting to drive and own.


For over 63 years, Roy OʼBrien Ford has been, and will continue to be, at the corner of Nine Mile and Mack in St. Clair Shores. We are proud to state that Roy OʼBrien Ford is a fixture, woven into the “fabric” of the community and has plans to do so for another 63 years. As a community, we will forge our way through these challenges facing all of us and emerge a stronger community, stronger industry and a stronger country, poised for success. Let Roy OʼBrien Ford make you our “friend that we just havenʼt met yet”.


Thursday, May 21, 2009

2010 Ford Fusion & Fusion Hybrid Brochure

Here is the 2010 Ford Fusion & Fusion Hybrid Brochure. If you would like any other Ford Vehicle Brochure you can download them here.
2010 Ford Fusion Brochure

2010 FORD MUSTANG SCORES 5-STAR SAFETY RATINGS

CONTEXT / BACKGROUND:

The 2010 Ford Mustang coupe has earned the U.S. government’s top 5-star crash-test rating, adding to widespread acclaim for the new car’s unmistakable design and upgraded performance that builds on the formula that’s made it America’s favorite pony car for 45 years. Ford has more U.S. government 5-star-rated vehicles than any other brand and more Top Safety Pick ratings from the Insurance Institute for Highway Safety than any other automaker.

 

DETAILS:

The new Mustang uses high strength steel in its body structure and uses ultra high strength steel in the door intrusion beams for additional side impact protection.

 

The Mustang’s considerable body stiffness contributes to the coupe and convertible’s driving performance and has a parallel benefit in accident protection. While the coupe’s body structure is approximately 31 percent stiffer than the previous Mustang platform, the convertible’s is more than twice as stiff – creating a structure that helps protect the cabin from deformation and intrusion during an impact.

 

The front structure’s crush zones are computer-designed to absorb energy in a controlled manner and help dissipate it before it can reach the passenger compartment. Ford engineers have run thousands of design iterations of the Mustang’s front rails to arrive at an octagonal shape that helps spread crash forces evenly to help protect occupants.

 

State-of-the-art technology adds to the convenience and safety of the 2010 Mustang, from the availability of the latest version of Ford SYNC®, with new features 911 Assist™ and Vehicle Health Report, to standard AdvanceTrac® Electronic Stability Control, which complements the all-speed traction control and standard anti-lock braking system (ABS).

 

Additional standard safety equipment includes Beltminder® and the Personal Safety System™ – a system that includes dual-stage driver and front passenger air bags, safety belt pretensioners and Beltminder.

 

Sales Leader
Mustang remains the number one selling sports car by a wide margin, with the new 2010 model driving showroom traffic. In April, Mustang had nearly a 40 percent share of the retail sports car segment.

 

QUOTES:

“The Mustang offers top safety ratings that, like its design and performance, other sports cars cannot match.”

– Sue Cischke,
Ford Group Vice President of Ford Sustainability, Environment and Safety Engineering

 

“We’ve made many upgrades to the new Mustang that contributes not only to the car’s safety, but also to its driving enjoyment thanks to a stiffer structure.”

– Steve Kozak,
Ford Chief Engineer for Safety Systems


“Interest in the fast, fun and affordable Mustang remains outstanding. The feedback from our dealers and customers is that we’ve taken the new 2010 Mustang to a new level of excellence.”

– Steve Ling,
Ford Car Marketing Manager


Wednesday, May 06, 2009

FORD INVESTS $550 MILLION TO BUILD NEW GLOBAL SMALL CARS, ELECTRIC VEHICLE AT MICHIGAN PLANT

  • Ford invests $550 million to transform Michigan Assembly Plant (formerly Michigan Truck Plant) from a large SUV factory into a modern, flexible small car plant

    Production for the North American market of the new global Ford Focus begins next year followed by production in 2011 of a battery-electric Focus, helping Ford meet its promise of delivering four new electric vehicles in the U.S. by 2012

    The investment will support approximately 3,200 jobs at Michigan Assembly
  • Ford and United Auto Workers are developing a framework of new and leading-edge operating practices at the plant that will ensure high quality and maximum efficiency
  • The state of Michigan and local governments provided tax incentives and grants that enabled the investment in Michigan Assembly, which will be designated as the state’s first automotive technology anchor site.

 

 

WAYNE, Mich., May 6, 2009 – Ford Motor Company said today it is investing $550 million to transform its Michigan Assembly Plant into a lean, green and flexible manufacturing complex that will build Ford’s next-generation Focus global small car along with a new battery-electric version of the Focus for the North American market.

 

The plant, formerly the production site for Ford Expedition and Lincoln Navigators SUVs, is one of three North American light truck plants Ford is retooling to build fuel-efficient global small cars in the coming years. The new Focus will begin rolling off the line next year and the battery-electric version of the Focus – Ford’s first all-electric passenger car – debuts in 2011.

 

As part of the retooling, Ford will consolidate its operations from Wayne Assembly Plant. When production launches in 2010, approximately 3,200 employees will be building the new Focus at Michigan Assembly Plant. At the plant, Ford and United Auto Workers are developing modern new operating practices to ensure high quality and even greater efficiency.

 

“The transformation of Michigan Assembly Plant embodies the larger transformation under way at Ford,” said Ford President and CEO Alan Mulally. “This is about investing in modern, efficient and flexible American manufacturing. It is about fuel economy and the electrification of vehicles. It is about leveraging our expertise and vehicle platforms around the world and partnering with the UAW to deliver best-in-class global small cars. It is about skilled and motivated teams working together in new ways to create the future of automobile manufacturing in the United States.”

 

The reinvention of Michigan Assembly, once one of the world’s most profitable auto plants during the SUV boom of the late 1990s, is rooted in the fundamental strategic shift by Ford to leverage its global assets to bring six world-class small cars to the American market by the end of 2012. To produce the vehicles, Ford is converting three truck and SUV plants to car plants – Michigan Assembly, Cuautitlan Assembly in Mexico, which begins building the new Fiesta subcompact early next year; and Louisville (Ky.) Assembly, which will be converted to produce small vehicles from Ford’s global Focus platform beginning in 2011.

 

The new Focus is being developed in Europe – where Ford is a leader in small cars – off a new global C-car platform. Over time, the new platform will be the basis for more than 2 million units annually around the world, including Focus and other derivatives, allowing Ford to leverage economies of scale to improve investment efficiency.

 

The zero-emission Focus battery-electric vehicle, which is being developed in partnership with Magna International, features a high-voltage electric motor powered by a high capacity Lithium Ion battery pack and charged by plugging in to a 110-volt or 220-volt outlet. The vehicle is one part of a larger strategy Ford announced in January to develop electric vehicles for North America quickly and affordably by leveraging its global platform capability.

 

In addition to the Focus battery electric vehicle, Ford is collaborating with Smith Electric to sell a Transit Connect battery electric commercial vehicle for North America in 2010. Ford’s product plans also include a next-generation hybrid vehicle in 2012 and a plug-in hybrid vehicle in 2012.

 

“We’re changing from a company focused mainly on trucks and SUVs to a company with a balanced product lineup that includes even more high-quality, fuel-efficient small cars, hybrids and all-electric vehicles,” said Mark Fields, Ford’s president of The Americas. “As customers move to more fuel-efficient vehicles, we’ll be there with more of the products they really want.”

 

Investing in American manufacturing
The $550 million investment in Michigan Assembly includes more than $430 million in manufacturing investment at the site, as well as $120 million for launch and engineering costs. In addition, Ford will be making significant investment in supplier tooling to support the plant.

 

The state of Michigan, Wayne County and the city of Wayne contributed more than $160 million in tax credits and grants to support Ford’s expansion opportunities. Key elements include:

  • Tax incentives based on job retention at the site;
  • A Brownfield tax incentive for economic rehabilitation of the site;
  • Tax incentives to support integration of advanced batteries into new product development programs and
  • Local property tax incentives for new investments at the site

Michigan Assembly Plant will be designated as the state’s first automotive technology anchor site. This designation will support Ford’s efforts by providing additional tax incentives to locate advanced technology suppliers in Michigan, related to future automotive technology applications.

 

“Ford is investing in both the future of the American auto industry and the state of Michigan by bringing together world-class products, advanced technology applications and strong partnerships with the UAW to build the next generation of vehicles that will help end our nation’s dependence on foreign oil,” Granholm said. “In these challenging economic times, we applaud and appreciate Ford's commitment to Michigan and to our talented workforce.”

 

Michigan Assembly Transformation
At the heart of the plant’s manufacturing transformation is a flexible body shop operation, which uses reprogrammable tooling in the body shop, standardized equipment in the paint shop and a common-build sequence in final assembly, enabling production of multiple models in the same plant.

 

Aiding in the implementation of flexible manufacturing is Ford’s industry-leading virtual manufacturing technology. In the virtual world, engineers and plant operators evaluate tooling and product interfaces before costly installations are made on the plant floor. This method of collaboration improves launch quality and enables speed of execution.

 

In a flexible body shop, at least 80 percent of the robotic equipment can be programmed to weld various sized vehicles. This “non-product specific” equipment gives the body shop its flexibility and provides more efficient use of the facility.

 

The plant also will employ an efficient, synchronous material flow, where the material will move in kits to each operator, providing employees with the tools they need in the sequence they will need them. The plant features an integrated stamping facility, which allows the stamping and welding of all large sheet-metal parts on-site, ensuring maximum quality and minimum overhead.

 

Modern Work Rules
Along with the physical transformation at Michigan Assembly Plant, the UAW and Ford are working on a framework of new and class-leading operating practices that will enable the plant to operate at a high level of productivity while producing best-in-class quality products in a safe work environment.

 

As part of this framework, Ford and the UAW are committed to establishing a strong, progressive culture at Michigan Assembly Plant that is based on teamwork, joint problem solving and continuous improvement.

 

“The UAW is a key partner in enabling us to build these world-class vehicles competitively in the United States,” said Joe Hinrichs, group vice president, Global Manufacturing and Labor Affairs. “This agreement will allow the work force to build on their quality commitment while improving productivity at the plant.”