Tuesday, December 28, 2010

2011 Ford F-150 Brochure

Here is the 2011 Ford F-150 Brochure


2011 Ford F-150 Brochure


Download the 2011 Ford F-150 Brochure (PDF)

Monday, December 27, 2010

2011 Ford Explorer Brochure

Here is the new 2011 Ford Explorer Brochure


2011 Ford Explorer Brochure


Download the 2011 Ford Explorer Brochure (PDF)

Thursday, December 23, 2010

SYNC AppLink Now Available As Free Download; Ford Fiesta Owners First With Voice Control Of Apps

  • SYNC® AppLink, the industry-first software application that gives SYNC users hands-free voice control of their smartphone apps, is now available as a free download for 2011 Ford Fiesta owners at www.syncmyride.com
  • Ford announces that Apple iPhone will be compatible with AppLink, along with initially announced BlackBerry by RIM and Android-based smartphones
  • Pandora internet radio, Stitcher news radio and OpenBeak are the first SYNC-enabled mobile apps, some of which can be downloaded today from Android Market and BlackBerry App World, and soon from Apple App Store
  • SYNC AppLink comes first to 2011 Ford Fiesta owners, with more SYNC-equipped vehicles soon to follow 

SYNC AppLink


DEARBORN, Mich., Dec. 22, 2010 – More than 14,000 owners of SYNC®-equipped Ford Fiesta vehicles can start celebrating the holidays now by treating themselves to the gift of AppLink, a free software program that gives SYNC users voice control of apps stored on their smartphone.  


The industry-first capability puts Ford out front in the race to integrate smartphone apps into the car. The AppLink download for Fiesta owners went live today on the SYNC owner website, www.syncmyride.com.  


“More and more drivers are using their devices and their apps while in the car,” said Doug VanDagens, director of Ford Connected Services. “With AppLink, SYNC is a smarter solution for these drivers who choose to use these apps while driving – making it the only connectivity system available that can extend app functionality to the car using both voice and steering wheel controls.”  


Ford is also announcing a surprise new member to the AppLink family: the Apple iPhone. The popular smartphone makes for a powerful addition, and will be joining Android and BlackBerry smartphones as compatible devices with the software that allows apps to be controlled through the SYNC voice recognition system – a smarter alternative to manually controlling apps while driving.  


Recent studies indicate 46 percent of adult smartphone users have apps on their phones and 36 percent of those admit to using those apps while commuting. Moreover, the 2010 study “Staying Connected on the Go: A Look at In-Vehicle Smartphone Integration Systems” conducted by the Consumer Electronics Association reports that 55 percent of smartphone owners prefer voice commands as their user interface for in-car smartphone integration, making the business case for SYNC and AppLink even more compelling.  


“SYNC and AppLink work hand-in-hand to answer consumer demand for safer, smarter control of smartphones while in the car,” said VanDagens. “Ford has worked hard to be a step ahead or at least in step with the speed of the consumer electronics market, and to leverage the technologies, features and services we know our customers want to be connected to while driving.”  


Easy downloading

2011 SYNC-equipped Ford Fiesta owners need to log in to their account on www.syncmyride.com to access the free AppLink download in the Update & Customize section.  


As with any typical download, the AppLink software can be stored on a USB memory stick, and then inserted and uploaded to the vehicle via the SYNC system’s USB port. In-car installation takes less than 10 minutes.  


The first SYNC-enabled apps to market are Pandora internet radio, Stitcher news radio and OpenBeak for listening to Twitter posts. Once the AppLink upload is complete, customers can then visit their phones’ respective app store to download the latest SYNC-enabled Pandora, Stitcher or OpenBeak app to their smartphone as they would any other app.  


Current availability of SYNC-enabled apps:

  • Pandora
    • Apple iPhone: Coming early 2011
    • Android: Available now (V1.5.3 or higher)
    • BlackBerry: Available now (Version 1.1.6 or higher)
  • Stitcher
    • Apple iPhone: Coming early 2011
    • Android: Coming early 2011
    • BlackBerry: Late availability
  • OpenBeak
    • BlackBerry: Available now from http://m.openbeak.com and soon in Blackberry App World (Version 1.4 or higher)

Seamless voice control

AppLink makes the connection between app and SYNC fairly seamless and simple, using Bluetooth streaming on paired Android and BlackBerry smartphones and the USB port for a connected Apple iPhone.  


To access a mobile app with a SYNC-paired phone, the user simply has to press the VOICE button on the steering wheel and say the command, “Mobile applications,” followed by the name of the app he or she would like to launch.  


Once linked to Pandora, SYNC users can access their favorite personalized radio features, including creating and choosing stations, bookmarking songs for purchase, and giving songs a thumbs up/down all through voice. Command structure is intuitive and simple: “Play station classic rock radio,” “Bookmark song,” “Thumbs up” or “Thumbs down.”  


“Where before users would pick up their phone, taking their eyes off the road and hands off the steering wheel while driving to select a station and hit play, AppLink makes all of that functionality available through voice control, just like managing AM and FM radio or your MP3 player through SYNC,” said Julius Marchwicki, SYNC product manager.  


Similar voice command pathways and functionality exist for the Stitcher and OpenBeak apps. With Stitcher, for example, you can say the command, “Play station news” to listen to your favorite news radio or “Play station sports” to hear on-demand sports programming. Other popular Stitcher features such as skip station, thumbs up/down and “Add to favorites” are also available via voice.  


Through the OpenBeak app, drivers can simply say the SYNC command, “Read timeline.” In seconds, their feed is read aloud using the SYNC text-to-speech engine – a very similar experience to listening to talk radio.  


Additional SYNC-enabled apps and smartphone integrations are coming soon, said Marchwicki. AppLink will also be introduced on other SYNC-equipped new model vehicles in 2011.  


Ford will feature demos of AppLink at the Pepcom Digital Experience media event in Las Vegas on Jan. 5, 2011, and then at the 2011 International CES consumer technology trade show in Las Vegas between Jan. 6 and Jan. 9, 2011.

Tuesday, December 21, 2010

New Ford C-MAX: Clever, Compact Vehicle To Move Young Families With Flexibility, Fuel Efficiency

  • New Ford C-MAX combines a fresh new design, flexible seating configuration for seven, outstanding craftsmanship and occupant safety and advances in driving dynamics
  • Ford C-MAX offers life-enhancing technologies such as SYNC® connectivity, MyFord Touch™ driver connect technology, HD Radio™ and an industry-exclusive hands-free liftgate
  • A “white space” entry representing the best features of a car and minivan, the Ford C-MAX will deliver projected best-in-class fuel economy with sporty performance and handling
The Ford C-MAX


DEARBORN, Mich., Dec. 20, 2010 – The Ford C-MAX is an all-new, affordable transportation alternative for growing, busy North American families who crave industry-first technology, flexible seating and interior space, sporty performance and best-in-class fuel economy.


“The Ford C-MAX provides still more proof of how our One Ford plan continues to deliver the high-quality, fuel-efficient products people really want,” said Mark Fields, Ford’s president of The Americas. “C-MAX is just right for customers in North America seeking stylish, flexible transportation and life-enhancing technology that comes standard.”


The new C-MAX is part of Ford Motor Company’s global small vehicle strategy that will deliver at least 10 vehicles – and 2 million vehicles annually – from a single C-vehicle platform by 2012.


This new compact family vehicle introduces a host of unique features including an industry-exclusive hands-free power-operated rear liftgate, versatile 5+2 seating configuration with five seats in the main cabin and two smaller seats in the third row, twin sliding doors and active park assist, an advanced new system that automatically steers the vehicle into parallel parking spaces.


Performance with fuel economy
The new C-MAX also heralds the arrival of Ford’s first application of the all-new 1.6-liter EcoBoost™ I-4 engine in its North American C-class vehicles, delivering a combination of responsive performance with improved fuel economy and reduced CO2 emissions.


Developed for global applications, the lightweight, all-aluminum 1.6-liter Ford EcoBoost engine combines high-pressure direct injection, low-inertia turbocharging and twin independent variable camshaft timing (Ti-VCT) to achieve fuel economy results up to 20 percent better than naturally aspirated, larger-displacement gasoline engines with a similar power output. This new engine is expected to deliver the best available highway fuel economy for a seven-passenger vehicle.


The C-MAX base engine is a proven 2.5-liter iVCT I-4, optimized for small crossover application with plenty of low-end torque. Both engines are mated to Ford’s 6F35 automatic six-speed transmission with a gear ratio span allowing for responsive acceleration from rest yet fuel efficiency for around-town driving and steady cruising at speed.


“The scale and flexibility of our global new C-vehicle platform enables us to develop distinct vehicles including C-MAX,” said Derrick Kuzak, Ford group vice president of Global Product Development. “It’s a ‘white space’ vehicle here in North America – a new choice – and we believe buyers will appreciate the technology, convenience and functionality C-MAX packs into a neat package.”


Stylish 5+2-seater
C-MAX has a 109.7-inch wheelbase and an overall length of 178 inches, comparatively close to the original minivans offered in North America. C-MAX delivers room for up to seven passengers or five occupants with a generous amount of cargo.


The new model will solidify its appeal to customers that value comfortable accommodation, a high seating position, versatility and a “smart-sized” package.


C-MAX has bold exterior and interior designs created using the latest evolution of Ford’s kinetic design language and building on themes established in recent product introductions such as the Ford Fiesta and Focus ranges.


Maximum versatility and convenience
The seating concept and door layout for the 5+2 C-MAX was finalized after detailed research with typical family users to identify the most popular configurations.


The vehicle features twin sliding rear side doors and a clever new seat folding concept for second-row seats. The second-row seat is equipped with a unique mechanism that allows the middle seat position to fold quickly and easily under the right-hand seat, creating a handy walk-through space between the two outboard seats so passengers can easily access the third row, as well as two individual, bucket-like seats.


The second-row seats also have slide and recline functionality, adapting to multiple combinations of passenger seat positions and cargo capacity. Outboard second-row seats also have a tip-and-slide forward function for easy access to the third-row seats when the second row is used.


The third-row seats can be omitted as a delete option, for those buyers electing to forgo the 5+2 seating arrangement.


The C-MAX provides a raised “command bridge” cockpit with high-mounted gear shift and center console. The driver controls and displays incorporate available Ford SYNC® and MyFord Touch™, similar to the acclaimed layouts recently introduced in other Ford nameplates.


Dynamics and refinement
“This all-new model is set to take small crossover performance to a new level, giving drivers a class-leading combination of responsive, sporty handling, and overall refinement and quietness similar to the standard found in larger luxury vehicles,” said John Davis, chief engineer for the North American C-MAX.


Key chassis technologies on C-MAX include completely new electric power-assisted steering (EPAS), optimized new designs for the Control Blade multilink rear suspension and semi-isolated front subframe and standard new torque vectoring control to further improve cornering stability and agility.


Smart technology for safety and practicality
As the first derivatives to be launched from Ford’s new global C-car platform, C-MAX benefits from the introduction of an array of advanced technologies generally only found in larger, more premium vehicles.


Among these new technologies are a host of features that will add convenience and luxury for customers and their families. Key offerings include:

  • Hands-free rear liftgate, an industry first: Ideal when carrying several packages, as the
    C-MAX hands-free liftgate is activated by passing a leg motion under the rear bumper when the driver’s key fob is in his or her pocket
  • Active park assist: Helps select an appropriate parking space, calculates the trajectory and steers to properly position the vehicle. All the driver need do is operate the accelerator and brake pedals
  • Speed limiter: Prevents a driver from exceeding a preset speed
  • Panoramic roof: Allows for an expansive roof opening
  • HD Radio™: Enables clearer radio reception with crisper sound reproduction
  • Rear view camera: Enhanced visibility for safer reversing
  • Intelligent Access with push-button start: The key fob unlocks C-MAX as the driver approaches, and enables key-free engine starts at the push of an instrument panel-mounted button
  • Heated sideview mirrors with integrated puddle lamps: Enhance cold weather visibility

In addition, C-MAX offers popular Ford technologies and features, such as:

  • Easy Fuel® (capless fuel filler): Provides a tight seal and eliminates loose-fitting or lost caps
  • Sony® Audio System: Specifically tuned to C-MAX cabin acoustics for superb sound reproduction
  • Ambient lighting: Accent lighting in multiple colors, illuminating footwells and cupholders to harmonize with a driver’s mood
  • Dual-zone electronic automatic temperature control: Maintains desired temperature setting throughout C-MAX cabin
  • Sirius® Satellite Radio: Offers C-MAX driver and passengers a diverse range of radio programming choices
  • Front and rear parking aid sensors: Help the driver properly position the vehicle when parking
  • Navigation System: Provides intuitive touch-screen operation

Safety and security
Ford C-MAX is anticipated to be a segment safety leader, having recently been awarded a Euro NCAP five star rating by this independent safety rating organization. C-MAX achieved the highest score ever recorded for whiplash protection and excelled in both adult and child occupant safety. C-MAX offers drivers and families a full complement of standard safety features, including:

  • AdvanceTrac® with RSC® (Roll Stability Control™) with curve control: Helps maintain consistent vehicle stability
  • Dual front and side airbags with smart occupant sensor: Help fine-tune airbag deployment to occupant by size, weight and belt status
  • First-, second- and third-row Safety Canopy® side-curtain airbags: Envelop passengers, helping to prevent head and upper body injury
  • Tire Pressure Monitoring System: Notifies driver of inconsistent tire pressure
  • Driver and passenger-side blind spot mirrors: Add visibility for blind spot areas
  • Strong body architecture with extensive use of high-strength steels: Helps to add body strength and rigidity


Monday, December 13, 2010

New 2012 Ford Focus Crashed More Than 12,000 Times In Virtual And Real World Tests

  • Ford engineers expanded safety testing for the new 2012 Ford Focus, including more than 12,000 virtual and real-world crash tests globally, to prove out its new safety technologies
  • The new Focus features advanced restraint systems with innovative next-generation airbags that provide enhanced chest protection
  • Ford Focus also provides enhanced side crash protection through a specialized B-pillar reinforcement


DEARBORN, Mich., Dec. 13, 2010 – Ford safety engineers in the U.S. and Germany crash tested the new 2012 Ford Focus more than 12,000 times in real and virtual worlds to prove out innovative new technologies designed to protect occupants in crashes.


The new Focus, which debuts around the world starting early next year, underwent an exhaustive testing regimen of occupant and full-vehicle computer simulations. Those simulations have become so realistic that the number of physical vehicle crash tests has been significantly reduced.


“Developing the Focus to meet the global safety standards has resulted in improved crash performance to help protect occupants in crashes,” said Matt Niesluchowski, Focus safety manager. “Ford’s safety team had a head start in working together around the world, which helped tremendously in ensuring the new Focus meets or exceeds a complex web of global safety regulations.”


Crashed by Ford to take the heat
The thousands of computer aided engineering (CAE) crashes and simulations allowed engineers to test hundreds of designs. The physical crash tests, conducted after a battery of virtual simulations, verify and validate the computer simulations to ensure every internal and external requirement is met.


“We are using more computer simulations than ever to optimize the designs of all the components that make up a vehicle to help enhance safety,” Niesluchowski said. “The complexity of crash tests, with hundreds of parts and systems interacting, still requires physical testing to validate those simulation results.”


Improved interior safety features
The Focus offers a suite of new safety innovations, which includes Ford’s next-generation driver-front airbag with enhanced chest protection technology. The new airbag uses a reconfigured curve-shaped tether system that pulls in the lower section to create a “pocket” to help lessen the impact of the airbag on the driver’s chest and ribs in frontal crashes.


Ford’s innovative side airbags feature unique shoulder vents that stay open and reduce pressure for smaller occupants who typically benefit from reduced forces. Taller occupants whose shoulders block the vent could benefit from the higher pressures.


Focus also will be Ford’s first car ever to feature front passenger airbags with adaptive venting technology that diverts some of the gas from the air bag inflators through vents outside of the airbags. The restraints control module – the control center of Ford’s advanced safety systems – adjusts the level of venting based on seat position.


The new passenger airbag is designed to enhance head and neck protection by better matching deployment force with occupant size. This innovative system uses a small pyrotechnic device to force open the vent and can provide less pressure in the airbag when it’s sufficient to help protect the occupant.


Innovative “tailor-rolling” process
In addition to the new airbags, the new Focus’ vehicle structure provides enhanced crash protection with a B-pillar reinforcement, a key structural part made from ultra-high-strength steel produced using an innovative “tailor rolling” process. The process allows the thickness of the steel sheet to be varied along its length so the component has increased strength in the areas that are subjected to the greatest loads.


High-strength steels comprise 55 percent of the Focus’ body shell, and ultra-high-strength and boron steels make up more than 31 percent of its skeletal structure. These advanced materials help the structure meet crash regulations across world markets while minimizing the vehicle’s weight to help maximize fuel economy.


Comprehensive suite of active safety technologies
The Ford Focus also features a comprehensive suite of advanced active safety technologies, including:

  • AdvanceTrac® with Electronic Stability Control, Anti-lock Braking System (ABS) and Traction Control
  • LATCH (Lower Anchors and Tethers for CHildren) System
  • Three-point, height-adjustable seat belts for each passenger; height-adjustable, Belt-Minder™ system and pretensioners in the front outboard seating positions

Friday, December 10, 2010

Roy O'Brien Collision Center: Named 2010 AutocheX Premier Achiever for Excellence in Customer Service and Satisfaction

St. Clair Shores, MI - Roy O'Brien Collision Center was recognized as a 2010 AutocheX Premier Achiever for outstanding customer service and satisfaction at the ninth annual AutocheX Premier Achiever Awards ceremony on October 12, 2010. The event was held at the Mandalay Bay Convention Center in Las Vegas in conjunction with NACE.

2010 AutocheX Customer Satisfaction Premier Achiever Award


The Premier Achiever Award honors collision repair facilities that demonstrate their commitment to customer service as reflected by their extremely high customer satisfaction scores. Based on the hundreds of thousands of customer satisfaction surveys AutocheX performed throughout 2010, Roy O'Brien Collision Center has been recognized as one of the top-performing collision repair facilities in North America for customer service and satisfaction.


"We are extremely proud of Roy O'Brien Collision Center and all the 2010 Premier Achiever Award winners. They are clearly committed to providing the best possible vehicle repair experience for their customers. Their hard work and dedication have resulted in truly impressive levels of customer satisfaction and loyalty-deserving of special recognition," said Jason Bertellotti, Vice President of Mitchell Repair Solutions.


The class of 2010 Premier Achievers includes top-performing collision repair facilities of all sizes, from small, family-run business to larder consolidators, and represents 37 states across the U.S., as well as British Columbia, Canada. In an industry of nearly 50,000 collision repair shops in North America, Roy O'Brien Collision Center is one of fewer than 500 Premier Achiever winners in 2010 - placing the shop in highly exclusive company.


AutocheX, a division of Mitchell International, is a leading provider of customer satisfaction measurement and customer experience management solutions to the collision repair industry. Autochex and the participating insurance companies present the Premier Achiever Awards each year as a way of honoring collision repair facilities that have been proven their devotion to quality, service, and customer satisfaction.


AutocheX 2010 Premier Achiever Award Winners

Thursday, December 09, 2010

2011 Ford Explorer V6 Delivers Best-In-Class Fuel Economy of 25 MPG Highway, Up 25 Percent

  • The all-new 2011 Ford Explorer V6 fuel economy ratings are now EPA-approved at 17 mpg city and 25 mpg highway, a 25 percent improvement over the previous V6 model
  • The Explorer V6 combines an enhanced aerodynamic body with twin independent variable camshaft timing (Ti-VCT), a six-speed automatic transmission and electric power-assisted steering (EPAS) to save fuel
  • A fully capable SUV, Explorer V6 is available with intelligent 4WD and a terrain management system, and can be equipped to tow up to 5,000 pounds
  • Explorer will soon be available with an advanced 2.0-liter EcoBoost™ I-4, expected to deliver 30 percent better fuel economy than the 2010 model
2011 Ford Explorer


DEARBORN, Mich., Dec. 9, 2010 – Ford Explorer, America’s most popular utility vehicle and safety innovator, is now a fuel economy leader. With an EPA-certified 25 mpg highway rating – a 25 percent fuel economy gain over the outgoing V6 model – the 2011 Explorer sets a new benchmark for vehicles in its class.  


“The new Explorer V6 with twin independent variable camshaft timing (Ti-VCT) delivers a keen balance between power and fuel economy,” said Jim Holland, chief nameplate engineer. “An efficient six-speed transmission mated to this efficient V6 helps Explorer deliver 25 percent better fuel efficiency. This raises the bar for full-size SUVs, and will change buyer expectations for the entire segment.”  


Explorer’s fuel efficiency improvement is the cumulative result of multiple individual technologies, innovations and advancements.  


The all-new Explorer body shape was optimized in a wind tunnel to reduce wind noise and increase fuel economy. Ford aerodynamicists and designers found that coordination between the front-mounted air dam and the rear liftgate lip spoiler could add almost 1 mpg at highway speeds.  


The new Explorer marks the introduction of electric power-assisted steering (EPAS), yielding significantly improved maneuverability, reduced parasitic engine drag, weight savings and increased fuel economy.  


Efficient and powerful new V6

The advanced Explorer V6 features a low-tension drive belt, aggressive deceleration fuel shutoff and a direct-acting mechanical bucket (DAMB) valvetrain with highly polished buckets to reduce internal friction. Each of these measures contributes to Explorer V6 fuel economy.  


The improvement in fuel efficiency comes without compromising Explorer’s legendary flexibility and capability. When powered by the standard 3.5-liter Ti-VCT V6 engine, the Explorer can be equipped to tow up to 5,000 pounds. At 290 horsepower, the all-new Explorer V6 exceeds the 2010 Explorer V6 by 80 horsepower. In addition, the 2011 Explorer V6’s power compares favorably to that of the 2010 Explorer V8, rated at 292 horsepower.  


When configured with intelligent 4WD and the terrain management system, the all-new Explorer honors the nameplate heritage of off-road capability, with the additional benefit of removing driver guesswork when selecting the appropriate 4WD mode. A driver need only turn the console-mounted knob to the desired setting, and the Explorer automatically adjusts drivetrain behavior to suit conditions.  


Explorer will soon offer a 2.0-liter EcoBoost I-4, estimated to deliver a 30 percent increase in fuel economy. This option is ideally suited to SUV buyers placing a top priority on fuel economy.

Tuesday, November 30, 2010

A Perfect Fit: Recycled Clothing Finds A New Home Inside Next-Generation Ford Focus

  • Ford is using recycled cottons in the interior of the new 2012 Focus as part of carpet backing and sound absorption material
  • Cotton from post-consumer, recycled blue jeans is an example of the material used in the new Focus as part of the drive to find creative eco-friendly materials
  • The use of environmentally friendly materials is part of the company’s commitment to “reduce, reuse and recycle”
2012 Ford Focus - Recycled Cottons in the Interior


DEARBORN, Mich., Nov. 30, 2010 – Old clothes turn up in plenty of places – the hamper, the bottom of a closet, behind the washing machine. They’re also found in the next-generation Ford Focus, albeit in different and more useful forms.


The 2012 Focus, on sale early next year in North America and Europe, uses these cottons from recycled clothing in areas such as carpet backing and sound-absorption materials for interior quietness. Using environmentally friendly materials, including recycled clothing, is one part of Ford’s overall green strategy.


“Ford is continually looking for greener alternatives,” said Carrie Majeske, product sustainability manager. “One of our key goals is to use more recycled or renewable materials without compromising performance or durability. Recycled content is a way to divert waste from landfills and reduce the impact of mining virgin material.”


Ford’s “reduce, reuse and recycle” commitment is part of the company’s broader global sustainability strategy to reduce its environmental footprint while at the same time accelerating the development of advanced, fuel-efficient vehicle technologies around the world.


Over the past several years, Ford has concentrated on increasing the use of non-metal recycled and bio-based materials, including soy foam seat cushions, recycled resins for underbody systems, recycled yarns on seat covers and natural-fiber plastic for interior components.


Creative, eco-friendly solutions
Ford vehicles continue to become more eco-friendly through the creative use of renewable and recycled materials. For instance, one of the clothing materials used in the next-generation Focus is post-consumer cotton that comes from recycled blue jeans.


“The good news is these jeans didn’t end up in a landfill, nor did we use the water, fertilizer and land to grow virgin cotton,” Majeske said. “It’s an alternative that our customers can appreciate, it’s cost effective, and it’s better for our planet. These are the kinds of sustainable solutions we are looking for in all our vehicles.”


The amount of post-consumer cotton from blue jeans used in a vehicle comes out to roughly two pairs of average-sized American jeans, based on pounds of cotton used per yard of denim and the yards of denim used to make a pair of jeans.


“Great fuel economy is our first priority for reducing the vehicle’s impact on the environment,” said Majeske. “As we deliver that, we also seek to use materials inside a vehicle that reduce the environmental impact as well. The use of recycled clothing is one step, but what else are people discarding that could be used in our vehicles? Ford is determined to find out.”


The new Focus is the result of a global product development program bringing together Ford’s best engineers and designers from around the world. The high-tech, fuel-efficient Focus will be manufactured in Ford plants in Asia, Europe and North America.

Monday, November 29, 2010

All-New Ford Focus Brings Smarter Ambient Lighting, Adding Helpful Innovations

  • All-new 2012 Ford Focus takes ambient lighting to a new level of customer convenience, adding helpful features that illuminate, assist or warn a driver
  • Focus ambient lighting functionality enables unique features to make a driver’s life easier, such as search light to locate misplaced items and door ajar warning
  • Focus ambient lighting is switchable between seven interior accent colors, adding color to instrument panel, cupholders and footwells
2012 Ford Focus - Flashlight/Ambient Lighting


DEARBORN, Mich., Nov. 24, 2010 – The all-new 2012 Ford Focus marks the arrival of the next generation of ambient lighting. Switchable between seven vibrant colors, ambient lighting has always enabled a driver to set the mood inside a Ford vehicle. Now ambient lighting can make a driver’s life easier, too.  


“When LED illumination combines with ambient lighting technology inside a car, it enables clever features that make life easier for the driver,” said Christopher Eardley, Ford interior lighting engineer. “Ambient lighting can change interior accent color, but it can also add functionality that keeps a driver smiling.”  


A recent study by a prominent lighting research journal found that a driver’s visual senses could be improved through the use of interior light. Respondents said interior design and finishesappear more attractive, controls were easier to use, and overall they felt safer.  


“Interior ambient lighting has transcended ‘looking cool’ and is poised to deliver additional customer value in the all-new Focus,” said Eardley.  


Search light

Ever misplaced a small item in the footwells or in the storage pocket of a car door, at night? It has happened to Eardley and his teammates working in Ford’s interior environment group. This momentary inconvenience was the inspiration for the ambient lighting “search light” functionality.  


Flip a switch on the instrument panel of the all-new 2012 Ford Focus and all of the ambient lighting points – doors, footwells and cupholders – are bathed in bright white light to help a driver find misplaced items inside the car.  


Door ajar

If the driver of a 2012 Ford Focus swings the door of the parked car open into a travel lane, approaching motorists, pedestrians and cyclists would be warned of an open door by the red illumination of the door’s ambient lighting.  


In addition to serving as a warning signal to other traffic of an open Focus door, it notifies vehicle occupants of a door being improperly latched, or ajar.  


Welcome and departure lighting

Collaboration between Ford interior light engineering and driving environment teams has resulted in the welcome and farewell lighting illumination now featuring a two-stage sequence, from instrument panel to dome lighting, enhancing the customer entrance and exit experience.  


Play protection

Engaging “play protection” through the ambient lighting switch ensures that children inside the vehicle will be unable to operate the dome light. This also helps to ensure that the interior lighting won’t be inadvertently left on.


An enthusiastic lighting and illumination professional, Eardley has spent nine years working in the automotive interior lighting industry, the last two with Ford. He is based at Ford’s Merkenich Technical Centre near Cologne, Germany.

Thursday, November 18, 2010

Roseville students build for national car contest

With every hissing psshhhttt from the air suspension, the impossibly shiny 1951 Ford drops closer to the ground. A group of high school students surrounds the chopped coupe, guiding it to the perfect photo-ready height.


We're in the parking lot outside the auto shop at Roseville High School. A team of sophomores, juniors and seniors looks over the pearly white Ford with obvious pride. Last year, these students helped bring to life a car that would win five regional competitions.


Their next stop is to compete at the national level: the AutoRama in Houston, over Thanksgiving.


In nearly four decades of teaching auto shop, Roseville High's Paul Tregembo Sr. has never had students reach this level.


Read the full article here from The Detroit News.


Car Culture’s Rex Roy can be reached at www.RexRoy.net.

1951 Ford Custom Coupe - HOPE


From The Detroit News: http://detnews.com/article/20101118/OPINION03/11180378/Roseville-students-build-for-national-car-contest#ixzz15feKNDeU

All-New Ford Focus Makes North American Debut with High-Tech Style, Projected 40 MPG

  • New Ford Focus combines expressive design with an exceptional array of smart new technologies, high levels of craftsmanship and occupant safety
  • Focus will deliver up to a projected 40 mpg on the highway, while offering the driver engaging performance and handling
  • Focus production starts at the end of 2010 at the company’s Michigan Assembly Plant in Wayne, Mich.
  • North American Focus hatchback and sedan models will go on sale – in S, SE, SEL and Titanium trim series levels – at Ford dealerships in early 2011
2012 Ford Focus - 40 MPG


LOS ANGELES, Nov. 17, 2010 – The all-new Ford Focus is gearing up for its North American launch with a sporty five-door hatchback and sleek four-door sedan, both taking center stage today at the 2010 Los Angeles International Auto Show.


The all-new Focus will set a new standard in the small car segment, offering more technology and features than more expensive European cars, while delivering an expected 40 mpg, the only gas engine-powered vehicle with an automatic transmission in its segment to do so.


“Focus brings a desirable combination of dynamic design, outstanding driver engagement, unmatched levels of technology and impressive fuel economy,” said Mark Fields, president of The Americas. “The new model should expand Focus appeal to a whole new generation of customers.”


Focus is Ford’s most significant global nameplate. With more than 10 million units sold since launch in 1998, Focus has become a sales leader with consumers worldwide for its outstanding value, comfort, safety, technology and driving dynamics.


Following an unprecedented global development program under the company’s One Ford strategy, the all-new 2012 Focus is set to continue its successful tradition. Focus demonstrates how Ford can scale to meet the universal needs of worldwide customers, while fine-tuning to suit regional preferences.


“In every world market where Focus competes, customers are looking for expressive design, meaningful technologies, responsive performance and exceptional fuel economy,” said Derrick Kuzak, Ford group vice president of Global Product Development. “Focus will set new standards for these comparatives and offer a class-leading range of standard and available content, enabled by its global scale.”


Distinguished by its sleek and sporty design, the new Focus is packed with more affordable technologies and features than Honda Civic or Toyota Corolla or even larger competitors such as Honda Accord or Toyota Camry. In addition, Focus offers high standards of quality and craftsmanship and class-leading fuel economy, and it takes driving dynamics to a new level.


“One of every four new vehicles sold in the world today comes from this small car segment, which we anticipate will see further growth in North America,” said Jim Hughes, chief engineer. “We’re aiming to stretch Focus’ ‘brandwidth’ by adding a premium Titanium series with luxury levels of convenience and comfort, appealing to an ever-expanding spectrum of buyers.”


Developed in Europe and for sale in more than 120 markets worldwide, the all-new Focus is a key element of the North American Ford product portfolio. Building on the quality leadership of the previous model, the next-generation Focus range has been expanded to include a high-series Titanium model that will please drivers shifting from larger and luxury-class vehicles.


Striking, streamlined design
Both Focus bodystyles share a sporty character, marking the next evolution of Ford’s acclaimed kinetic design form language. With its striking front end, sleek profile, dramatic rising beltline and athletic stance, the new Focus signals the rewarding experience awaiting a driver.


The all-new Focus four-door has a drag coefficient as low as 0.297, compared to the current model’s 0.320. This is a lower drag coefficient than Chevrolet Cruze and Volkswagen Jetta. The slippery Focus shape and steeply raked windshield contribute to significantly reduced drag. Optimized aerodynamics help to reduce Focus wind noise at speed and contribute to improved fuel efficiency.


Focus features new active grille shutters to block airflow through the cooling system when not required. In addition to an aerodynamic improvement at higher speeds, active grille shutters reduce underhood temperatures at low speed, increasing thermal efficiency.


Stylish, functional interior
The dynamic quality of the exterior is reinforced by the distinctive design of the interior. Focus has a modern, cockpit-style interior, with a stylish center console.


The most significant interior innovation is SYNC® with MyFord Touch™, which replaces many of the traditional vehicle buttons, knobs and gauges with clear, colorful LCD screens and five-way buttons. The screens can be personalized to display information relevant to each driver using a simple button click, voice command or touch screen tap. MyFord Touch is powered by a new generation of the company’s award-winning SYNC system, which includes a sophisticated voice control system for vehicle functions, connected Bluetooth® devices, MP3 players and a wide variety of external media.


The interior combines functionality with outstanding craftsmanship. The cabin’s bold and contemporary graphics, the sculptured shape of the soft-touch instrument panel and the choice of superior trim materials combine to give occupants a premium-class experience.


Focus brings C-car interior space to a new level, rivaling larger vehicles. It offers more shoulder room than an Audi A4, and more front headroom than a Toyota Camry. In the spacious second row, Focus provides more hip room than the Audi or Toyota.


Smart technology for safety and practicality
The worldwide scale of Ford’s C-car program makes additional technologies and features more economically viable than ever for cars in this segment. This enabled Focus engineers to make a wide range of innovative technologies available to meet the diverse needs of global consumers.


While the number of features offered in each market will vary according to local customer demand and acceptance, the full range of technologies has been engineered for Focus, meaning additional features could be made available to meet changing market requirements.


The comprehensive range of smart technologies and features available on the new Focus for North America includes:

  • Active park assist
  • SYNC with Traffic, Directions and Information
  • HD Radio™ with iTunes® Tagging
  • Ambient lighting
  • Torque vectoring control
  • Rear view camera
  • Intelligent Access with push-button start

Unmatched driving quality
The original Ford Focus brought new levels of driving agility to this segment of cars. Now Focus raises the benchmark to target class-leading driving quality, blending communicative steering with significantly improved ride quality. To achieve this, Ford engineers have optimized new designs for the Control Blade™ multilink rear suspension and semi-isolated front subframe.


The Focus chassis design is complemented by a completely new electric power-assisted steering (EPAS) system, which has been carefully tuned to deliver precise response at speed while remaining light and maneuverable for easy parking.


Ford engineers have enhanced Focus cornering stability and agility with an advanced torque vectoring control system, behaving like a limited-slip differential to constantly balance the distribution of torque between the front wheels. This results in reduced understeer, improved traction and better turn-in.


The system is particularly effective as the car accelerates through corners, applying an imperceptible amount of braking to the inside front wheel so that more of the engine torque goes to the outside wheel with greater traction. This makes the car feel smaller, more agile and responsive. Torque vectoring control provides handling characteristics that will flatter novice drivers and reward the expert ones.


Spirited performance with outstanding economy
The engaging driver appeal of the new Ford Focus is magnified by an advanced powertrain delivering spirited performance while targeting class-leading fuel economy.


Focus is fitted with a completely new 2.0-liter gasoline direct-injection four-cylinder engine that combines high-pressure direct injection and twin independent variable camshaft timing (Ti-VCT) for enhanced performance and fuel efficiency. This engine delivers more power than the current 2.0-liter Duratec® unit featured in the North American Focus, while contributing to projected fuel economy gains of more than 10 percent.


To maximize its performance and economy advantage, the engine is mated with the latest dry-clutch six-speed Ford PowerShift automatic transmission. A high-efficiency dual dry-clutch design, the transmission alone can help to reduce fuel consumption by up to 9 percent compared to a traditional four-speed automatic. This advanced transmission is also offered with SelectShift Automatic™ functionality, allowing drivers to manually control gear selection.


For drivers preferring a stick shift and clutch pedal, Focus offers a five-speed manual transmission alternative.


The all-new 2012 Ford Focus goes on sale at North American Ford dealerships in early 2011. It will be manufactured at Michigan Assembly Plant in Wayne, Mich.

Tuesday, November 16, 2010

Mulally's Simple Gesture Leads to Ford's Turnaround

In 2006, Alan Mulally came to Ford at a pivotal time for the industry and the automaker. How did Mulally, Ford's CEO, turn around the automaker in just four years? He sat down with CNBC’s Phil LeBeau and shared how a simple gesture in an executive meeting he provided Mark Fields for his honesty helped pave the way for the automaker's turnaround.


Click here to watch Mulally's interview with CNBC.

Monday, November 15, 2010

Ford Names First Markets To Sell Focus Electric, The Company’s First All-Electric Passenger Car

  • Ford has announced the first U.S. markets slated to receive the all-new Focus Electric, which debuts in late 2011
  • Markets were chosen based on several criteria, including commuting patterns, existing hybrid purchase trends, utility company collaboration and local government commitment to electrification
  • Focus Electric is Ford’s first all electric passenger car, and is targeting up to 100 miles of zero CO2-emissions, gas-free driving on a full charge
  • Ford has an aggressive strategy that will deliver a range of electrified vehicles in both Europe and North America, including the Transit Connect Electric small commercial van, two next-generation lithium-ion battery hybrids and a plug-in hybrid
Ford Focus Electric



DEARBORN, Mich., Nov. 15 – Ford Motor Company has announced first markets that will sell the Focus Electric, Ford’s first all-electric, zero CO2-emissions passenger car.


The first markets selected for Ford Focus Electric: Atlanta, Austin and Houston, Texas; Boston, Chicago, Denver, Detroit, Los Angeles, San Francisco, San Diego, New York, Orlando, Fla., Phoenix and Tucson, Ariz.; Portland, Ore.; Raleigh Durham, N.C.; Richmond, Va., Seattle, and Washington, D.C.


“There is a great deal of excitement for the Focus Electric across America and Ford wants to build on this enthusiasm by making our first all electric passenger vehicle available in as many pilot markets as possible,” said Mark Fields, President of the Americas, Ford Motor Company. “This is the first step in rolling out the Focus Electric. As the country continues to build up its electric vehicle infrastructure and demand for the Focus Electric grows, Ford will continue to evaluate additional markets and consider making this vehicle available in more cities across the country.”


The Focus Electric initial markets were chosen based on several different criteria including existing hybrid purchase trends, utility company collaboration and local government commitment to electrification. As part of the collaboration with dealers, utilities and local governments, Ford will help develop consumer outreach and education programs on electric vehicles as well as share information on charging needs and requirements to ensure the electrical grid can support customers’ needs.


Last month, Ford launched a new educational Web site on electric vehicles (http://www.fordvehicles.com/technology/electric/). The site offers video, text and diagrams to help consumers understand differences in the technologies of electrified vehicles


Focus Electric, available in late 2011, will be built at the Michigan Assembly Plant in Wayne, Mich. Production will occur on the same line as the gasoline version of the Focus. Using an existing vehicle platform and assembly line will give Ford the ability to vary production based on demand for the Focus Electric.


The Focus Electric will offer consumers the same fun and exciting driving experience as the gasoline powered version. Instead of a traditional gas engine, the Focus Electric’s motor will be powered by a 23 kwh lithium-ion battery. The system utilizes liquid heating and cooling system to maximize battery life and driving range.


Collaboration between Ford and local authorities
Ford has been working with local government agencies and utilities in several of the selected markets to help prepare for the adoption of electric vehicles. Efforts focus on development of consumer outreach and education programs on electric vehicles as well as shared information on charging needs and requirements to allow for ease of consumer charging and to ensure the electrical grid can support the necessary additional demand. 


“Making electric vehicles a viable option for consumers requires teamwork across a variety of industries and government entities,” said Mike Tinskey, Global Manager of Electric Vehicle Infrastructure, Ford Motor Company. “Working with utilities, governments and technology companies is a key part of our electric strategy to make sure the infrastructure and support for electric vehicles is in place as we begin rolling them out.”


As part of its electrification outreach, Ford has been conducting the “Charging Into the Future: The Ford Electric Vehicle Tour.” The 14-city tour promotes Ford’s electric vehicle strategy and educates consumers about what to expect from electrified automobiles and what is needed from the public and private sector to support this new technology.


Electrification is an important piece of Ford’s overall product sustainability strategy. Ford’s aggressive strategy includes the launch of five new electrified vehicles in Europe and North America. In addition to Focus Electric, Ford will introduce the Transit Connect Electric small commercial van, two next-generation lithium-ion battery hybrids and a plug-in hybrid. The range of electrified vehicles allows Ford to address a variety of consumer driving needs.


Ford’s electrification strategy also leverages the most fuel-efficient powertrains, the most technically competent hybrids and the company’s global vehicle platforms in order to develop affordable choices for consumers.

Friday, November 12, 2010

Dealership latest to join solar energy craze

By Julie Snyder
C & G Staff WriterRoy O'Brien, General Manager of Roy O'Brien Ford


ST. CLAIR SHORES — Who would have thought that when it opened in 1946 Roy O’Brien Ford would someday operate by solar and wind energy?


Not Mark O’Brien, the St. Clair Shores dealership’s general manager and chief executive officer — that is, up until a few years ago.


O’Brien said his family’s longtime business, the place with the famous jingle “Stay on the right track, to Nine Mile and Mack,” recently became almost entirely self-sustaining, having installed three combination solar powered panels/wind powered turbines around the exterior.


Thanks to the sun’s rays and the power of a good breeze, Roy O’Brien Ford is keeping itself brightly lit all day, every day, without using a bit of juice from the electric company.


“We’re pretty excited about it,” said O’Brien of a three-year plan to get the dealership entirely off the grid. “It’s a sign of where we’re going with solar energy.”


O’Brien began researching the idea several years ago. He met with local companies, such as Eco-Green Energy in Eastpointe, to determine an environmentally-friendly future.


The installation of the solar panel/wind turbines was step one, and was completed four weeks ago, O’Brien said. The energy captured from the streetside poles allows the showroom to receive light via a five-day battery backup system. In the unlikely event that there be five days of cloudy days with no wind, the solar energy would fade and the dealership would automatically connect to electric power via DTE.


“It’s a good time to be energy independent,” said O’Brien. “Soon, the only thing we’ll need to rely on (from an outside source) is water.”


Next year’s plan is to complete the installation of solar panels on the entire roof of the dealership. O’Brien said the collision shop is not running on solar energy — yet.


The year after that, the business will go geothermal for its heating and cooling needs.


“We’ll be warm in the winter and cool in the summer, compliments of Mother Nature,” said O’Brien, adding that it would also provide hot water for the business.


The plan doesn’t end there.


O’Brien said that in a couple of years, Roy O’Brien Ford will be providing free charging stations for electric car owners. This service is anticipated once the government standardizes vehicle plug-ins. Once that happens, drivers will be able to pull into any charging station around the country and find a socket that fits their ride.


“We’re the first dealership in Southeast Michigan to have these installed,” said O’Brien. “It’s cool to be on the cutting edge.” 


And they are on the cutting edge locally, say experts from Eco-Green Energy.


Sheldon Wardwell said it was exciting getting Roy O’Brien Ford started on the road to environmental consciousness, but the concept isn’t unheard of.


“It’s hot right now,” he said.


He said with the continued increase in energy costs, and dependence on fossil fuels, which create significant carbon dioxide contaminates in the environment, now is a good time for everyone to go solar. In addition, Eco-Green Energy officials say that using eco-friendly products can reduce energy costs 40 to 85 percent. Wardwell said the six-lamp hybrid poles at Roy O’Brien Ford will pay for themselves in two to three years.


Eco-Green sells and installs many eco-friendly, efficient lighting and wind-power products, including its latest product seen outside Roy O’Brien Ford — the hybrid street-side pole lamp and commercial wind turbines. There’s also a residential version.


The hybrid lamp is completely self-sustaining, with a 400 watt wind turbine and two 75 watt solar panels. The product is designed for municipal street lighting, parking lots, car dealerships or any off-grid applications. The residential wind turbine can be used by residential and small-business owners to offset their energy requirements.


Wardwell said Eco-Green will also replace Roy O’Brien’s lot lighting with LED and induction lighting to reduce energy costs by 50 to 60 percent. “They’re reducing their energy consumption substantially,” he said.


“We would like to be considered a pioneer business from wind energy to heating oil,” said O’Brien. “Very soon we’ll be self contained, and it’s really very intriguing. We won’t be using, but creating the energy.”


You can reach Staff Writer Julie Snyder at jsnyder@candgnews.com or at (586) 498-1039.


You can read the original article here from candgnews.com.

Thursday, November 11, 2010

2012 Mustang Boss 302 Lets Loose With TracKey; Choose Stock or Full-Race Calibration

  • TracKey, available for 2012 Mustang Boss 302 owners through Ford dealers, adds TracMode powertrain control software to the car for track use, providing full race calibration and two-stage launch control in addition to stock calibration, without compromising factory warranty
  • Using a dual-path powertrain control module (PCM), TracKey software is installed after the vehicle is purchased; accessed by a specially programmed vehicle key, new code coexists with stock Boss software, allowing drivers to choose between street or track use simply by selecting a key
  • No aftermarket chips or permanent modifications are made when TracKey is used, allowing owners to return to the stock setting by starting the car with a regular key

2012 Mustang Boss 302 TracKey


DEARBORN, Mich., Nov. 11, 2010 – You hold two keys: One has a black Boss logo, the other red: Either will start your 2012 Mustang Boss 302. Slide the all-black key into the lock cylinder, give it a twist and you’re treated to 444 ponies worth of smooth, streetable driving joy. Or choose red – the TracKey – and you have a competition-ready track car.  


A joint project between Mustang engineers and Ford Racing, TracKey adds a second set of powertrain control module (PCM) software to a customer’s Mustang Boss 302, activated by a specially programmed vehicle key. When invoked by TracKey, the new TracMode software alters more than 200 engine management parameters, increasing low-end torque and turning the potent but well-mannered stock Boss into a competition-ready track car. Remove TracKey and start Boss with the standard key, and all factory engine settings are restored for a comfortable drive home from the course.  


“From an engine management standpoint, we’ve done just about everything possible to give TracKey users a full race car experience,” explains Jeff Seaman, Mustang powertrain engineer. “It’s not for use on the street – for example, the deceleration is set up to preserve the brakes, and the throttle response is very aggressive. A skilled driver on a closed course will really appreciate the benefits.”  


As part of the TracKey software package, Ford engineers also devised a two-stage launch control feature similar to that used on the Cobra Jet race car. Using a combination of steering wheel buttons, drivers can set the tach needle to a desired launch rpm. Floor the throttle and the engine will rev to the preset rpm until the clutch is released, helping aid acceleration and vehicle control from a standing start.  


One key, hundreds of changes

Devised during an all-night garage brainstorming session among core Mustang team members, TracKey introduces the concept known as the dual-path powertrain control module. The industry-first, patent-pending innovation allows two separate sets of engine management software to exist on a single PCM, selected through the existing SecuriLock® Passive Anti-Theft System (PATS) transceiver found in current production keys.  


The TracKey PCM software, installed by an authorized Ford dealer after a customer takes delivery of the car, adjusts variable cam timing, spark maps, engine braking, fuel control and other engine parameters – more than 200 in total – to provide a complete race car calibration. The result is an aggressive, race-bred driving experience all the way down to the lopey idle rumbling through the Boss quad exhaust.  


“Anything that could possibly affect all-out performance is deleted from the TracKey calibration,” said Dave Pericak, Mustang chief engineer. “Throttle limiting and torque management – any daily driveability enhancements are removed and replaced with a pure Ford Racing competition calibration.”  


When TracKey is removed and the vehicle is started with the standard key, the PCM settings are automatically drawn from the factory Boss 302 instruction set again without any additional modifications needed – a huge advantage over aftermarket tuning chips and ECU reprogramming. The convenience is useful for enthusiasts who want all-out performance at the racetrack but stock driveability for the journey there and back.  


An after-hours obsession

In the early stages of TracKey development, a major challenge was the complexity of installing multiple PCM computers and switching between them. However, Ford controls engineers developed a method to choose between two unique sets of software in a single powertrain control module on the Boss 302: The dual-path PCM was born.  


“We installed the 302R software on the same PCM that held the stock Boss software,” says Seaman. “Then the controls engineers developed a software system to activate one or the other, depending upon which key was used to start the vehicle. Really, all the parts to make this work existed – the Ford MyKey® system was already using the PATS transceiver to perform specific actions based on the key used to start the car, and the PCM was flexible enough to handle multiple control modules. It was just putting everything together.”  


As the project unfolded, the team was driven by the uniqueness of what they were trying to accomplish, and TracKey became an obsession. Considering the compressed time frame in which the technology was developed, motivation was essential to the creation of the finished product.  


“We’ve all been really excited about TracKey, so it came together quickly,” explained Pericak. “The concept was first discussed in spring 2009, and here we are 18 months later with a finished, tested, verified product. It’s a perfect example of what can happen when you get a core, cross-functional team willing to contribute 24/7 to bring a great idea to life.”  


TracKey powertrain software installation and key programming will be available to 2012 Mustang Boss 302 owners through Ford Racing authorized dealers. Pricing will be announced at a later date.

Wednesday, November 10, 2010

All-New, High-Tech 2012 Ford Focus is Named Official Car of The 2011 International CES

  • The new Ford Focus will be the official car of the 2011 International CES held on Jan. 6-9 in Las Vegas
  • The all-new Focus is an ideal matchup for CES; demonstrating that high-end, high-demand tech features such as Ford SYNC, MyFord Touch, HD Radio, and in-car Wi-Fi capability can be expertly blended into a fun-to-drive car expected to deliver 40 mpg on the highway
  • Focus four-door sedan and sporty five-door hatchback models are set to go on sale in early 2011
2012 Ford Focus


DEARBORN, Mich., Nov. 9, 2010 – With its global launch near, the all-new Ford Focus takes on the role of official vehicle for the 2011 International CES, considered the largest technology trade show in the world.


The tech-packed Focus is a perfect match for CES, which runs from Jan. 6-9 in Las Vegas. As the official car, Focus will have a prominent presence during the show, including more product-specific signage, displays, demonstrations and materials. Focus follows in the footsteps of the 2010 Ford Taurus, which was the official car at the 2010 CES held earlier this year.


“The all-new Focus harnesses the best of what Ford Motor Company has to offer, delivering class-leading features and technologies as well as an expected 40 mpg,” said Ken Czubay, vice president, U.S. Marketing, Sales and Service, Ford Motor Company. “We’re excited for Focus to reach dealers in North America and Europe in early 2011 and want to share that excitement and the unprecedented level of technology Focus has to offer with the global consumer electronics industry – an increasingly important influence on new vehicles.”


The new Focus will share the spotlight at CES with Ford President and CEO Alan Mulally, who will deliver a keynote address at the trade show for the third consecutive year. Further upping the ante at CES, Ford is also increasing its display’s floor space fourfold for the 2011 show and expects to have more than twenty vehicles on display throughout the event.


“We welcome Ford, Alan Mulally and the new Focus to the 2011 International CES,” said Gary Shapiro, president and CEO of the Consumer Electronics Association (CEA), producer of the International CES. “Vehicles such as the Focus are built with the latest technologies that address consumer demand for on-the-go innovations.”


Chockfull of tech
Studies by the Consumer Electronics Association (CEA) show that as many as 77 million adults make up the so-called technology enthusiast drivers population, more than half of whom express the desire for a connected communications and information system in their vehicles.


The all-new Focus features Ford SYNC, MyFord Touch driver connect technology, Intelligent Access with Push Button Start, Sony Audio with HD Radio and Active Park Assist, among other advanced technologies more often associated with larger, premium vehicle segments.


For avid in-car tech lovers, Focus with MyFord Touch will feature a Wi-Fi radio that will provide Internet access when a compatible USB mobile broadband modem is inserted into SYNC’s USB port producing a secure wireless “hot spot” that will be broadcast throughout the vehicle. This secure connection will allow passengers with Wi-Fi-enabled mobile devices to access the web while on the go.


Tech enthusiasts as well as music lovers also will appreciate that Focus will be the first car in its class available with an audio system supplied by global consumer electronics leader Sony®. Featuring a class D digital amplifier developed specifically for Focus, this system has 10 speakers, three-layer soft dome tweeters and a subwoofer offering up 355 watts of continuous power. Coupled with MyFord Touch, the Focus audio system also features HD Radio technology with iTunes Tagging – also a first in its class.


“Customers want smaller cars with outstanding fuel economy, but without sacrificing any of the style, technology, connectivity and driving quality they demand from larger vehicles,” said Czubay. “With the all-new Focus leading the pack, our next-generation of smaller cars and utilities will prove that Ford is ready to meet that challenge.”

Monday, November 01, 2010

2011 Ford F-150 EcoBoost Logs Heavy-Duty Work at Oregon Timber Company to Prove Out Durability

  • 2011 Ford F-150 EcoBoost™ “hero engine” demonstrates its best-in-class 420 lb.-ft of torque, especially its wealth of low-end torque, in Oregon by dragging logs weighing from two to almost five tons
  • This real-world application is one of a series of videos documenting the torture tests for the 3.5-liter EcoBoost truck engine, which will be available in early 2011. Go to http://www.fordvehicles.com/trucks/f150/2011/experiencef150 to see how the new class-leading EcoBoost truck engine performs
  • Dyno stress web documentary shows this same engine already enduring the equivalent of 150,000 miles on the dynamometer, replicating the duty cycle of the harshest-use customer
  • Up next for the 2011 Ford F-150 EcoBoost torture test is a 24-hour endurance challenge at Homestead-Miami Speedway towing an 11,300-pound trailer at maximum speed.

2011 Ford F-150


DEARBORN, Mich., Nov. 1, 2010 – The 2011 Ford F-150 EcoBoost recently logged some tough miles in rugged Pacific Northwest country in the latest demonstration of its durability.


The new 3.5-liter EcoBoost “torture test” truck engine moved from the lab to the outdoors with a stop at a logging company in Oregon. It’s the current phase of a multi-part series of Web-based documentaries that began when this randomly selected EcoBoost engine endured the equivalent of 150,000 miles or 10 years’ use on the dynamometer, replicating the duty cycle of the harshest-use customer.


Go to http://www.fordvehicles.com/trucks/f150/2011/experiencef150 to see firsthand how the EcoBoost truck engine performs.


After the dyno torture testing, the engine was dropped into a new 2011 Ford F-150 to work as a log skidder for Nygaard Logging of Warrenton, Ore. Skidding is the process of moving harvested timber, after the branches have been removed, from the forest to a staging area where it is placed on a truck to be sent to a sawmill.


The 2011 Ford F-150 EcoBoost replaced a vehicle similar to a backhoe that “ropes” the harvested timber using high-strength cables and drags it to the staging area.


The work was performed at Clatsop State Forest, where the 2011 F-150 EcoBoost pulled logs weighing from 4,000 to 9,000 pounds. That’s where the new engine’s best-in-class torque of 420 lb.-ft. at 2,500 rpm was essential – especially low-end torque. Up to 90 percent of the EcoBoost truck engine’s peak torque is available from 1,700 rpm to 5,000 rpm – all on regular fuel.


The EcoBoost truck engine also delivers best-in-class maximum towing capability of 11,300 pounds.


“Each of these real-world tests demonstrates the durability and reliability that is designed, engineered and manufactured into our new EcoBoost truck engines – and all our truck engines,” said Eric Kuehn, chief engineer of the 2011 Ford F-150. “This work in particular demonstrates the outstanding low-end torque the EcoBoost truck engine delivers.”

Wednesday, October 27, 2010

Students Restore 1951 Ford

Roseville High School Students Earn Spot In National Competition

ROSEVILLE, Mich. -- A group of students from Roseville High School have earned a spot in a national competition after restoring a classic Ford car.


Auto shop teachers Paul Tregembo Jr. and his father, Paul Tregembo Sr., said their students will become the first in the nation to enter the AutoRama competition in Houston.


The students revamped a 1951 Ford sedan.


1951 Ford Screenshot


Read the full story here on ClickonDetroit.com

Monday, October 25, 2010

Ford To Invest Additional $850 Million In Michigan To Engineer, Build Fuel-Efficient New Vehicles

  • Ford will invest an incremental $850 million in Michigan between 2011 and 2013 as part of its competitive plan to engineer and manufacture even more fuel-efficient vehicles and fuel-saving technologies in the state
  • Among other projects, Ford will expand manufacturing capabilities for new, fuel-efficient six-speed transmissions. New investments support up to 1,200 new full-time manufacturing and engineering positions in Michigan
  • To help enable this investment plan, Ford has worked with the State of Michigan on job retention tax incentives that contribute to the state’s overall manufacturing competitiveness



DETROIT, Oct. 25, 2010 – Ford Motor Company today announced plans to invest an additional $850 million in Michigan between 2011 and 2013 as part of the company’s commitment to competitively grow its engineering and manufacturing employee base, upgrade its facilities in the state and further improve its vehicle fuel economy.


“Fuel economy and technology are consumers’ biggest priorities – and we have made them Ford’s as well,” said Mark Fields, Ford’s president of The Americas. “We are pleased to work with state and local government leaders to find new ways to work together, invest in our people as well as Ford facilities, further improve our competitiveness and secure jobs in Michigan.”


Ford’s investment will generate up to 1,200 new full-time positions in manufacturing and engineering operations in Michigan by 2013.  The company expects approximately 900 jobs will be hourly positions in its Michigan manufacturing facilities and the remaining 300 will be salaried positions within its engineering and manufacturing operations. 


Ford is making the Michigan investment commitment after working with officials on a new Michigan Economic Growth Authority (MEGA) package that replaces several existing state incentives and makes Michigan a more competitive place to invest in new fuel-saving technologies and facilities. The Michigan Economic Development Council considers the package this week.


Once approved, Ford will allocate its $850 million investment across a variety of plants including Van Dyke Transmission, Sterling Axle, Livonia Transmission and Dearborn Truck Plant. 


For instance, a significant portion of the company’s additional investment will benefit engineering and production of Ford’s new six-speed transmissions, which are planned for many future Ford vehicles and built at the Livonia Transmission Plant and Van Dyke Transmission Plant. By 2013, 100 percent of Ford vehicles will incorporate a six-speed transmission as part of the company’s commitment to leadership in fuel economy performance in all vehicle segments.


“We applaud the State of Michigan’s leadership in finding innovative solutions aimed at making both the state and Ford more competitive,” Fields said. “Promoting investments in technologies, facilities and our workforce ultimately will help revitalize manufacturing in Michigan and help Ford compete with the best in the business world-wide.”


This most recent investment commitment builds on the $950 million the company previously announced in Michigan to transform the Michigan Assembly Plant from a large SUV factory to a state-of-the-art car plant, which will build the new Focus arriving in showrooms early next year, as well as the company's battery electric Focus and next generation hybrid and plug-in hybrid vehicles, all planned for production at the Wayne, Mich., facility by 2012.


“We've worked hard to keep Michigan the center of the automobile industry, and Ford’s investment is further evidence that our efforts are succeeding,” said Governor Jennifer M. Granholm.  “We look forward to continuing our partnership with Ford as the American auto industry builds the green vehicles of the future.”

Friday, October 15, 2010

Going Off The Grid Part 1 - Wind & Solar Powered Lights

Something's in the Wind at Roy O'Brien!


Roy O'Brien Ford is starting to go "Off The Grid" and become the first dealership to become energy independent and self-sufficient. A couple weeks ago we installed three (3) wind / turbine & solar powered lights in our parking lot off Nine Mile Rd.


Wind & Solar Powered Lights on Nine Mile Rd at Roy O'Brien Ford


Some quick facts about these lights:

  • 5 Day Battery Backup ( For days with no wind speeds above 7 mph or no sun)
  • Completely "Off the Grid"
  • Prepped to become Future Charging Stations for electric vehicles

Turbine Powered, Solar Powered Lights


This is just the start of our efforts to go green and become completely energy independent. Stay tuned for more news on our efforts to reduce our carbon footprint and get "Off the Grid."

Thursday, October 14, 2010

Ford Launches Most Fuel-Efficient Full-Size Pickup: 23 MPG Highway With New 3.7-Liter Engine In 2011 F-150

  • The new 3.7-liter V6 engine in the 2011 Ford F-150 is projected to deliver best-in-class 23 mpg highway, pending final EPA certification
  • The new 5.0-liter V8 in the 2011 F-150 is projected to deliver best-in-class 21 mpg highway, pending final EPA certification
  • No other manufacturer offers better fuel economy in the respective segments

2011 Ford F-150


DEARBORN, Mich., Oct. 14, 2010 – Ford Motor Company is launching the most fuel-efficient full-size pickup of any manufacturer – the all-new 3.7-liter V6 engine in the 2011 F-150. It is projected to deliver best-in-class 23 mpg highway, pending EPA certification.


The new 5.0-liter V8 engine is projected to deliver best-in-class 21 mpg highway, pending EPA certification.


“The all-new engine lineup for the 2011 Ford F-150 is focused on delivering what matters most to truck customers – best-in-class power, capability, durability and fuel economy,” said Barb Samardzich, vice president of Powertrain Engineering. “Each engine offers an unequaled combination of these attributes.”


The new 3.7-liter V6 is projected to deliver 16 mpg city and 23 mpg highway in 4x2 configuration. The new 5.0-liter V8 is projected to deliver 15 mpg city and 21 mpg highway in 4x2 configuration. No manufacturer offers better fuel economy numbers in these respective segments.


“Seventy percent of F-150 customers said better fuel economy is what they’d like improved most in their truck,” said Doug Scott, Truck Group marketing manager. “The 2011 Ford F-150 does exactly that with best-in-class fuel economy, best-in-class capability and power, and more powertrain choices to suit their different needs.”


The new V6 and V8 make up half of an all-new powertrain lineup for the 2011 Ford F-150, part of the most extensive engine makeover in the 62-year history of F-Series. Also new for 2011 are the 6.2-liter V8 and 3.5-liter EcoBoost™ truck engine. The EcoBoost will be available in early 2011. Trucks with the 3.7-liter V6, 5.0-liter V8 and 6.2-liter V8 will arrive in dealer showrooms later this year.


Each engine is mated to a fuel-saving six-speed automatic transmission. Ford is the only manufacturer to equip its entire full-size pickup lineup with six-speed gearboxes as standard.


This versatile new powertrain lineup enables F-150 customers to choose the engine that best suits their needs.


Several other improvements help increase fuel economy
The extensive work to maximize the efficiency of each engine is complemented by additional improvements to the transmission and other areas of the new F-150.


The tried-and-true 6R80 six-speed automatic transmission has been upgraded to bring available customer conveniences such as SelectShift capability with progressive range select and manual mode to the F-150 for the first time.


The transmission has been optimized for each new engine. The transmission matched to the 3.7-liter engine, for example, has fewer clutch plates compared with the other F-150 engines.


A one-way clutch, which allows for smoother 1-2 and 2-1 shifts, faster downshifts and improved fuel economy, has been added. The gear ratios, span and shift schedule have been optimized for better off-the-line performance and improved fuel economy. The double-overdrive gear also provides better fuel economy.


Another fuel saver is the addition of class-exclusive electric power-assisted steering (EPAS) to the 3.7-liter V6, 5.0-liter V8 and 3.5-liter EcoBoost powertrains. The EPAS system replaces a conventional hydraulic system, which runs continuously off the engine, with a system that draws power only when needed. Ford is the first manufacturer to widely offer EPAS on full-size pickup trucks. EPAS contributes about a 4 percent fuel-economy benefit compared with conventional hydraulic systems.


“Our new engine lineup allows greater flexibility for customers to select the powertrain choice that best suits their needs,” said Samardzich. “And each engine delivers outstanding power, capability and fuel economy.”


3.7-liter four-valve Ti-VCT V6
The 3.7-liter will be the most powerful, capable and fuel-efficient base V6 of any truck in its class. Key attributes include:

  • Projected best-in-class 23 mpg highway (4x2 configuration), pending final EPA certification. Also delivers 16 mpg city
  • Best-in-class 302 horsepower at 6,500 rpm
  • Unsurpassed 278 lb.-ft. of torque at 4,000 rpm
  • Best-in-class 6,100 pounds maximum trailer tow
  • Ti-VCT (twin independent variable camshaft timing) creates precise, variable timing control of both the intake and exhaust camshafts to optimize power, performance and fuel economy
  • E85 flex fuel capability
  • Piston-cooling jets, which squirt oil on the underside of the pistons to keep the piston crowns cool under extreme operating conditions
  • Forged-steel crankshaft for improved durability
  • Built at Cleveland Engine Plant

5.0-liter four-valve DOHC Ti-VCT V8
The 5.0-liter V8 in the 2011 F-150 offers many class bests compared with comparable base V8s, including:

  • Projected best-in-class 21 mpg highway (4x2 configuration), pending final EPA certification
  • Best-in-class 360 horsepower at 5,500 rpm
  • Best-in-class 380 lb.-ft. of torque at 4,250 rpm
  • Best-in-class 10,000 pounds maximum trailer tow
  • New strengthened block and new cylinder head optimized for performance and enhanced cooling
  • Unique intake camshafts, combined with Ti-VCT, composite intake manifold and optimized compression ratio for improved low-speed torque and towing capability
  • Forged-steel crank and all-new oil cooler enhance durability
  • Piston-cooling jets, which squirt oil on the underside of the pistons to keep the piston crowns cool under extreme operating conditions
  • E85 flex fuel capability
  • Built at Essex Engine Plant; Windsor, Ontario

6.2-liter two-valve SOHC V8
The 6.2-liter V8 is a premium engine offering on the 2011 F-150. It is now standard on F-150 SVT Raptor, with expanded offering on other specialty applications. Its attributes include:

  • Best-in-class 411 horsepower at 5,500 rpm and 434 lb.-ft. of torque at 4,500 rpm vs. all competitors
  • Best-in-class 11,300 pounds maximum trailer tow vs. all competitors
  • Projected 12 mpg city, 17 mpg highway (4x2 configuration), pending final EPA certification
  • Durability of race-proven components and technology showcased in November 2008 when a 6.2-liter Raptor R not only survived the grueling Baja 1000, it earned a podium finish. The same engine then completed every mile of the 2009 Best in the Desert series
  • Utilizes a large bore and shorter stroke. This approach to creating power has its roots in storied Ford racing engines. The large bore allows for larger intake and exhaust valves for improved engine airflow, and the short stroke allows higher engine speed for increased horsepower
  • Because of the large bore size, two spark plugs per cylinder are used to more efficiently burn the fuel-air mixture in the combustion chamber, enabling better fuel economy and increased engine torque. The twin plugs also help maintain a smooth, stable idle
  • Built at Romeo (Mich.) Engine Plant

3.5-liter Ti-VCT EcoBoost
A premium powertrain offering available after launch, the 3.5-liter EcoBoost has more torque than any competitors’ V8 with the fuel economy of a smaller-displacement engine. This EcoBoost engine will establish a new benchmark for its combination of performance capability and fuel efficiency. Its attributes include:

  • 365 horsepower at 5,000 rpm on regular fuel
  • Best-in-class 420 lb.-ft. of torque at 2,500 rpm on regular fuel
  • Best-in-class 11,300 pounds maximum trailer tow vs. all competitors
  • Best-in-class 3,060 pounds payload vs. all competitors
  • Up to 90 percent of peak torque available from 1,700 rpm to 5,000 rpm
  • New benchmark for combination of performance capability and fuel efficiency
  • Ti-VCT creates precise, variable timing control of both the intake and exhaust camshafts to optimize power, performance and fuel economy
  • Intake and exhaust camshafts optimized for improved fuel economy and performance
  • Cast exhaust manifolds for heavy-duty operation and durability
  • Improved manifold and cylinder heads for improved performance
  • Direct-acting mechanical bucket (DAMB) valvetrain with polished buckets to reduce friction and improve fuel economy
  • Built at Cleveland Engine Plant

Segment Comparison for 3.7-liter V6





Maximum towing

Maximum payload

4x2 fuel economy


3.7L V6

302 @ 6,500
Best in class

278 @ 4,000

Best in class


Best in class highway


4.3L V6

195 @ 4,600

260 @ 2,800





3.7L V6

210 @ 5,200

235 @ 4,000





4.0L V6

270 @ 5,600

278 @ 4,400






Segment Comparison for 5.0-liter V8





Maximum towing

Maximum payload

4x2 fuel economy


5.0L V8

360 @ 5,500
Best in class

380 @ 4,250
Best in class

Best in class

Best in class

Best in class highway


4.8L V8

302 @ 5,600

305 @ 4,600





4.7L V8

302 @ 5,650

329 @ 3,950





4.6L V8

310 @ 5,600

327 @ 3,400






Segment Comparison for 6.2-liter V8





Maximum towing

Maximum payload

4x2 fuel economy


6.2L V8

411 @ 5,500
Best in class

434 @ 4,500
Best in class

Best in class




6.2L V8

403 @ 5,700

417 @ 4,300






Segment Comparison for 3.5-liter EcoBoost





Maximum towing

Maximum payload

4x2 fuel economy


3.5L EcoBoost

365 @ 5,000

420 @ 2,500
Best in class

Best in class

Best in class



5.3L V8

315 @ 5,200

335 @ 4,000





5.7L V8

390 @ 5,800

407 @ 4,200





5.7L V8

381 @ 5,600

401 @ 3,600





5.6L V8

317 @ 5,200

385 @ 3,400