Thursday, June 11, 2009

A Message from Our General Manager

Mark OBrienIn this era of economic challenges, we at Roy OʼBrien Ford thought you would appreciate knowing how much an auto dealership positively affects our local community and its economy. With an average-sized dealership employing around 50 men and women, itʼs easy to imagine that any dealershipʼs closing can cause disastrous economic implications. Dealershipsʼ annual sales, payroll and taxes can easily exceed tens of millions of dollars. In the case of Roy OʼBrien Ford, our 95 employees earned in excess of $6 million (2008 annual payroll). A bulk of that income results in stimulation of the local economy when those employees pay income taxes, mortgages, restaurant and entertainment bills, purchase gas and other consumer goods- right here in Macomb County!


Add to that infusion of dollars the vast amounts that Roy OʼBrien Ford invests in advertising, insurance, utility bills, office supplies, equipment (and repairs), facility maintenance, etc. and it becomes readily apparent that auto dealers are a vibrant, if not vital, component of their communities. Keep in mind that nearly all dealerships tend to be leaders in the area of haritable donations to various clubs, sports teams, school and civic groups, as well as local, national and international fundraising concerns. These dollars enter the economy and stimulate investment and trade, keeping people inside and outside of the dealership working.

Letʼs keep Americans working by endeavoring to seek out “Made in America” products. Test drive an American car or truck before you acquire your next vehicle. We as an industry have met, and in many cases, exceed the quality of the import vehicles. Ford is recognized as a leader in the arena of domestic quality, innovation and features, as well as offering products that are exciting to drive and own.

For over 63 years, Roy OʼBrien Ford has been, and will continue to be, at the corner of Nine Mile and Mack in St. Clair Shores. We are proud to state that Roy OʼBrien Ford is a fixture, woven into the “fabric” of the community and has plans to do so for another 63 years. As a community, we will forge our way through these challenges facing all of us and emerge a stronger community, stronger industry and a stronger country, poised for success. Let Roy OʼBrien Ford make you our “friend that we just havenʼt met yet”.

Thursday, May 21, 2009

2010 Ford Fusion & Fusion Hybrid Brochure

Here is the 2010 Ford Fusion & Fusion Hybrid Brochure. If you would like any other Ford Vehicle Brochure you can download them here.
2010 Ford Fusion Brochure



The 2010 Ford Mustang coupe has earned the U.S. government’s top 5-star crash-test rating, adding to widespread acclaim for the new car’s unmistakable design and upgraded performance that builds on the formula that’s made it America’s favorite pony car for 45 years. Ford has more U.S. government 5-star-rated vehicles than any other brand and more Top Safety Pick ratings from the Insurance Institute for Highway Safety than any other automaker.



The new Mustang uses high strength steel in its body structure and uses ultra high strength steel in the door intrusion beams for additional side impact protection.


The Mustang’s considerable body stiffness contributes to the coupe and convertible’s driving performance and has a parallel benefit in accident protection. While the coupe’s body structure is approximately 31 percent stiffer than the previous Mustang platform, the convertible’s is more than twice as stiff – creating a structure that helps protect the cabin from deformation and intrusion during an impact.


The front structure’s crush zones are computer-designed to absorb energy in a controlled manner and help dissipate it before it can reach the passenger compartment. Ford engineers have run thousands of design iterations of the Mustang’s front rails to arrive at an octagonal shape that helps spread crash forces evenly to help protect occupants.


State-of-the-art technology adds to the convenience and safety of the 2010 Mustang, from the availability of the latest version of Ford SYNC®, with new features 911 Assist™ and Vehicle Health Report, to standard AdvanceTrac® Electronic Stability Control, which complements the all-speed traction control and standard anti-lock braking system (ABS).


Additional standard safety equipment includes Beltminder® and the Personal Safety System™ – a system that includes dual-stage driver and front passenger air bags, safety belt pretensioners and Beltminder.


Sales Leader
Mustang remains the number one selling sports car by a wide margin, with the new 2010 model driving showroom traffic. In April, Mustang had nearly a 40 percent share of the retail sports car segment.



“The Mustang offers top safety ratings that, like its design and performance, other sports cars cannot match.”

– Sue Cischke,
Ford Group Vice President of Ford Sustainability, Environment and Safety Engineering


“We’ve made many upgrades to the new Mustang that contributes not only to the car’s safety, but also to its driving enjoyment thanks to a stiffer structure.”

– Steve Kozak,
Ford Chief Engineer for Safety Systems

“Interest in the fast, fun and affordable Mustang remains outstanding. The feedback from our dealers and customers is that we’ve taken the new 2010 Mustang to a new level of excellence.”

– Steve Ling,
Ford Car Marketing Manager

Wednesday, May 06, 2009


  • Ford invests $550 million to transform Michigan Assembly Plant (formerly Michigan Truck Plant) from a large SUV factory into a modern, flexible small car plant

    Production for the North American market of the new global Ford Focus begins next year followed by production in 2011 of a battery-electric Focus, helping Ford meet its promise of delivering four new electric vehicles in the U.S. by 2012

    The investment will support approximately 3,200 jobs at Michigan Assembly
  • Ford and United Auto Workers are developing a framework of new and leading-edge operating practices at the plant that will ensure high quality and maximum efficiency
  • The state of Michigan and local governments provided tax incentives and grants that enabled the investment in Michigan Assembly, which will be designated as the state’s first automotive technology anchor site.



WAYNE, Mich., May 6, 2009 – Ford Motor Company said today it is investing $550 million to transform its Michigan Assembly Plant into a lean, green and flexible manufacturing complex that will build Ford’s next-generation Focus global small car along with a new battery-electric version of the Focus for the North American market.


The plant, formerly the production site for Ford Expedition and Lincoln Navigators SUVs, is one of three North American light truck plants Ford is retooling to build fuel-efficient global small cars in the coming years. The new Focus will begin rolling off the line next year and the battery-electric version of the Focus – Ford’s first all-electric passenger car – debuts in 2011.


As part of the retooling, Ford will consolidate its operations from Wayne Assembly Plant. When production launches in 2010, approximately 3,200 employees will be building the new Focus at Michigan Assembly Plant. At the plant, Ford and United Auto Workers are developing modern new operating practices to ensure high quality and even greater efficiency.


“The transformation of Michigan Assembly Plant embodies the larger transformation under way at Ford,” said Ford President and CEO Alan Mulally. “This is about investing in modern, efficient and flexible American manufacturing. It is about fuel economy and the electrification of vehicles. It is about leveraging our expertise and vehicle platforms around the world and partnering with the UAW to deliver best-in-class global small cars. It is about skilled and motivated teams working together in new ways to create the future of automobile manufacturing in the United States.”


The reinvention of Michigan Assembly, once one of the world’s most profitable auto plants during the SUV boom of the late 1990s, is rooted in the fundamental strategic shift by Ford to leverage its global assets to bring six world-class small cars to the American market by the end of 2012. To produce the vehicles, Ford is converting three truck and SUV plants to car plants – Michigan Assembly, Cuautitlan Assembly in Mexico, which begins building the new Fiesta subcompact early next year; and Louisville (Ky.) Assembly, which will be converted to produce small vehicles from Ford’s global Focus platform beginning in 2011.


The new Focus is being developed in Europe – where Ford is a leader in small cars – off a new global C-car platform. Over time, the new platform will be the basis for more than 2 million units annually around the world, including Focus and other derivatives, allowing Ford to leverage economies of scale to improve investment efficiency.


The zero-emission Focus battery-electric vehicle, which is being developed in partnership with Magna International, features a high-voltage electric motor powered by a high capacity Lithium Ion battery pack and charged by plugging in to a 110-volt or 220-volt outlet. The vehicle is one part of a larger strategy Ford announced in January to develop electric vehicles for North America quickly and affordably by leveraging its global platform capability.


In addition to the Focus battery electric vehicle, Ford is collaborating with Smith Electric to sell a Transit Connect battery electric commercial vehicle for North America in 2010. Ford’s product plans also include a next-generation hybrid vehicle in 2012 and a plug-in hybrid vehicle in 2012.


“We’re changing from a company focused mainly on trucks and SUVs to a company with a balanced product lineup that includes even more high-quality, fuel-efficient small cars, hybrids and all-electric vehicles,” said Mark Fields, Ford’s president of The Americas. “As customers move to more fuel-efficient vehicles, we’ll be there with more of the products they really want.”


Investing in American manufacturing
The $550 million investment in Michigan Assembly includes more than $430 million in manufacturing investment at the site, as well as $120 million for launch and engineering costs. In addition, Ford will be making significant investment in supplier tooling to support the plant.


The state of Michigan, Wayne County and the city of Wayne contributed more than $160 million in tax credits and grants to support Ford’s expansion opportunities. Key elements include:

  • Tax incentives based on job retention at the site;
  • A Brownfield tax incentive for economic rehabilitation of the site;
  • Tax incentives to support integration of advanced batteries into new product development programs and
  • Local property tax incentives for new investments at the site

Michigan Assembly Plant will be designated as the state’s first automotive technology anchor site. This designation will support Ford’s efforts by providing additional tax incentives to locate advanced technology suppliers in Michigan, related to future automotive technology applications.


“Ford is investing in both the future of the American auto industry and the state of Michigan by bringing together world-class products, advanced technology applications and strong partnerships with the UAW to build the next generation of vehicles that will help end our nation’s dependence on foreign oil,” Granholm said. “In these challenging economic times, we applaud and appreciate Ford's commitment to Michigan and to our talented workforce.”


Michigan Assembly Transformation
At the heart of the plant’s manufacturing transformation is a flexible body shop operation, which uses reprogrammable tooling in the body shop, standardized equipment in the paint shop and a common-build sequence in final assembly, enabling production of multiple models in the same plant.


Aiding in the implementation of flexible manufacturing is Ford’s industry-leading virtual manufacturing technology. In the virtual world, engineers and plant operators evaluate tooling and product interfaces before costly installations are made on the plant floor. This method of collaboration improves launch quality and enables speed of execution.


In a flexible body shop, at least 80 percent of the robotic equipment can be programmed to weld various sized vehicles. This “non-product specific” equipment gives the body shop its flexibility and provides more efficient use of the facility.


The plant also will employ an efficient, synchronous material flow, where the material will move in kits to each operator, providing employees with the tools they need in the sequence they will need them. The plant features an integrated stamping facility, which allows the stamping and welding of all large sheet-metal parts on-site, ensuring maximum quality and minimum overhead.


Modern Work Rules
Along with the physical transformation at Michigan Assembly Plant, the UAW and Ford are working on a framework of new and class-leading operating practices that will enable the plant to operate at a high level of productivity while producing best-in-class quality products in a safe work environment.


As part of this framework, Ford and the UAW are committed to establishing a strong, progressive culture at Michigan Assembly Plant that is based on teamwork, joint problem solving and continuous improvement.


“The UAW is a key partner in enabling us to build these world-class vehicles competitively in the United States,” said Joe Hinrichs, group vice president, Global Manufacturing and Labor Affairs. “This agreement will allow the work force to build on their quality commitment while improving productivity at the plant.”

Wednesday, April 22, 2009

The Ford Advantage Plan Test-Drive Program

There's Never Been a Better Time to Give Back

In times like these, giving back to the community is more important than ever. So when you test-drive a Ford vehicle between April 21 and June 1, Ford will donate $20 to Susan G. Komen for the Cure® on your behalf – to the Komen affiliate in the city of your choice.


$20 Donation to Susan G. Komen


When you test-drive a Ford, you’ll see a real difference. While others tell you there’s no credit available, Ford Credit is ready to help you finance your Ford vehicle. With the Ford Advantage Plan, you can buy or lease a new Ford vehicle and we’ll cover your payments for up to 12 months if you lose your paycheck.* Drive one today.


*Customer must be employed for 30 days after purchase. Must be employed full-time for 90 continuous days before job loss. Not available to self-employed, part-time or seasonal workers. Maximum monthly payment $700. Not available on E/F-450 and higher models. Program subject to change. Take new delivery from dealer stock by 6/1/09. See dealer for full program details and qualifications.


Go to to download your certificate or click here.


On behalf of Roy O'Brien Ford, when you test drive a new Ford vehicle, Roy O'Brien Ford will match the $20 Ford is donating to the Susan G. Komen for the Cure, up to $1,000. Stop in today and drive one!

Friday, April 17, 2009

After 45 Years, Mustang is Ford's trusty steed

Forty-five years ago today, Ford Motor Co. introduced the Mustang -- one of the most iconic cars in American history -- at the World's Fair in New York. The company expected to sell 100,000 Mustangs the first year, but sold 417,000. On the very first day the car was shown, 22,000 orders were taken, with a price tag of $2,368. Today, the Mustang starts at $20,995 and sales have passed the 9 million mark.

Biggest party

Birmingham, Ala., will play host today to one of the biggest Mustang rallies to celebrate the car's birthday. Ford predicts more than 2,500 enthusiasts will be on hand to mark the occasion, including nine original owners of the first production Mustangs.


1964 1/2 or 1965?


Just when you thought it was settled.


Purists refer to Mustangs built between April and August 1964 as the model year 1964 1/2. Sorry, they are wrong; there is no 1964 1/2 model year. If you check the Vehicle Identification Number, it's a 1965 model.


But there's no reason to let facts get in the way of a classic. There are differences between the first Mustangs built between April and August 1964 and those built afterward and through July 1965 -- the traditional time frame for 1965 models. The first Mustangs used a generator instead of an alternator and the originals came with a 260-cubic-inch V-8 instead of the 289-cubic-inch V-8 that went under the hood of true 1965 models.

Mustang in the movies

"Goldfinger," 1964: A beautiful woman assassin drives a white 1964 convertible Mustang in this James Bond film starring Sean Connery.


"Bullitt," 1968: Steve McQueen is a hardened police detective who chases killers in a 1968 Mustang GT390.


"Diamonds Are Forever," 1971: Sean Connery eludes police in a 1971 Mustang Mach I in this James Bond film.


"Gone in 60 Seconds," 1974: A 1973 Mustang Mach I is the getaway vehicle in 40-minute chase that destroys 93 cars.


"Bull Durham," 1988: Fading ballplayer Kevin Costner picks up a 1968 Shelby Mustang GT350.


"Gone in Sixty Seconds," 2000: In this remake, retired car thief Nicolas Cage goes after the ultimate prize, a black 1967 Shelby GT500 styled by car designer Chip Foose.


"I Am Legend," 2007: Will Smith, the sole survivor of an apocalypse, races around the deserted streets of New York in a 2007 Shelby Mustang GT500.


This article is from the Detroit News, view the original article.

Thursday, April 16, 2009

2010 Fusion is Ford's best midsize sedan in decades


I didn't think Ford could build a midsize sedan this good.

The 2010 Fusion midsize sedan jumps to the head of its class for fuel economy, features, value, looks and comfort.

At the point in a vehicle's lifecycle where most automakers tweak the grille and lights -- mid-cycle freshening is the industry term -- Ford rethought and reworked every part of the Fusion your eyes, hands and the seat of your pants interacts with.

The result is the first Ford midsize sedan since the original 1986 Taurus that you must test before you buy any of its competitors. Otherwise, you'll never know what you're missing.

The original Fusion went on sale just three years ago. The 2010 model keeps that model's platform -- the floor pan and basic structure -- but otherwise is virtually all new. A distinctive new exterior, a vastly improved interior, new engines and transmissions. A raft of features you can't get on any other midsize sedan.

Prices for the 2010 Ford Fusion start at $19,270 for a front-wheel drive model with a 175-horsepower 2.5-liter four-cylinder engine and six-speed manual transmission.

A six-speed automatic is also available, as are all-wheel drive and a 240-horsepower 3.0-liter V6 and 263-horsepower 3.5-liter V6. Ford also offers a hybrid version of the Fusion that I reviewed in January.

The top model in the line, an AWD Sport model with the 3.5-liter engine, stickers at $27,675. All prices exclude destination charges.

I tested two Fusions, a nicely equipped SE with the four-cylinder engine, manual transmission and a $21,440 sticker price; and an option-laden Sport AWD with the 3.5-liter and automatic transmission that cost $30,670.

Both cars represent excellent values. The SE would compete with four-cylinder midsize sedans like the Chevrolet Malibu, Honda Accord and Nissan Altima. The jaunty Sport takes on models like the Acura TSX and TL, Nissan Maxima and Subaru Legacy.

The Fusion's chassis is among the best in its class, providing a comfortable ride and very good handling.

Ford left those virtues unchanged, but gave the 2010 model a new trunk lid, hood, grille, headlight and taillights.

The changes pay off, injecting an elegant and refined look into what had been an attractive but somewhat bland car.

The interior got an even more thorough makeover. Every surface is now covered in high-quality soft-touch materials, with tastefully applied, lighter-colored accents.

The hood on the Sport model I tested was poorly fitted, with a noticeably wider gap to the right fender than the left, but fit and finish were otherwise excellent in both.

New features include the latest generation of the breakthrough Sync system Ford developed with Microsoft. In addition to hands-free control of mobile phones, iPods and other audio, Ford has added a voice-controlled navigation system that functions as well or better than what any luxury brand offers.

The Fusion also now offers blind-spot alert and an ultrasonic rear parking assist that peeks around the corner when you back out of a parking space to warn of oncoming cross traffic.

Both engines provide ample power.

The six-speed manual transmission had a precise and easy motion, while the automatic was smooth and quick. Brake feel is excellent, and the steering feel, which I found heavy in the original Fusion, is considerably better in four-cylinder models.

The AWD Sport has the looks, performance and features to make Audi, Lexus and Subaru nervous about the prices of their all-wheel drive sport sedans.

The SE hugged curves and demonstrated again how enjoyable a well-engineered front-wheel drive four-cylinder car can be.

The fuel economy with all powertrain combinations is at or near the top of its class.

The 2007 Fusion was a good car; the 2010 is an unexpectedly great one. Sometimes, the second time is the charm.

Contact MARK PHELAN: or 313-222-6731.

Additional Facts
Competitive EPA fuel economy ratings

(automatic transmission models)
Ford Fusion...23 m.p.g. city/34 m.p.g. highway
Chevrolet Malibu ...22/33
Honda Accord ...21/30
Nissan Altima ...23/31

Ford Fusion ...18/27 (All-wheel drive: 17/24)
Chevrolet Malibu ...18/29
Honda Accord ...19/29
Toyota Camry ...19/28

Ford Fusion ...41/36
Saturn Aura ...26/34
Toyota Camry ...33/34

You can also view the article on

Thursday, April 09, 2009

Mustang Facts: 1994-Present

The 1994 Mustang, which ushered in the fourth generation of Mustangs, was dramatically restyled to evoke its pony car heritage. The hatchback style was dropped, leaving the two-door coupe and convertible. The SVT (Special Vehicle Team) Cobra launched with a 240-horsepower 5.0-liter V-8.


1995 was the final model year for the 5.0-liter V-8, which began life as the 260- and later 289-cid engine. The second SVT Cobra R was introduced with a 300-horsepower 5.8-liter V-8 and five-speed manual transmission.


In 1996, Mustang GTs and SVT Mustang Cobras were equipped for the first time with 4.6-liter Dual Overhead Cam (DOHC) V-8, which produced 305 horsepower.


Ford’s Passive Anti-Theft System became standard on all models in 1997.


In 1998, the output of Mustang GT’s 4.6-liter V-8 was increased to 225 horsepower.


A redesigned Mustang debuted in 1999. It sported sharper lines, pronounced wheel arches plus new hood, grille, fascias and lamps. The SVT Mustang Cobra became the first Mustang with independent rear suspension. The 4.6-liter DOHC V-8 produced 320 horsepower.


In 2000, the third Mustang SVT Cobra R was produced in a 300-unit run. It came with a 386-horsepower, 5.4-liter DOHC V-8 mated to Mustang’s first ever six-speed transmission.


Inspired by the 1968 movie, the first Mustang Bullitt GT model was offered. It featured unique side scoops, 17-inch “Bullitt”-styled wheels and lowered and specially-tuned suspension.


In 2002, production ended for two of Mustang’s closest competitors: Chevrolet Camaro and Pontiac Firebird.


The Mach I returned in 2003 with a 305-horsepower V-8 under a signature ram-air “Shaker” hood scoop. The supercharged SVT Mustang Cobra produced 390 horsepower.


In 2004, Ford produced its 300 millionth car – a Mustang GT convertible 40th anniversary edition. The 2004 models were the last cars built at Ford’s fabled Dearborn Assembly Plant, which built Mustangs since the car’s 1964 introduction.


In 2005, production of the all-new Mustang moved to Flat Rock, Mich. Plant. The Mustang’s V-6 engine was increased to 4.0-liters and the V-8 increased to 300 horsepower.


The V-6 “Pony Package” debuted in 2006. GT models got 18-inch wheels, and owners could configure instrument panel lighting in 125 different colors, an industry first, using Ford’s MyColor instrument gauge.


In 2007, Ford introduced a special “Warriors in Pink” Mustang, designed to help raise funds for Susan G. Komen Race for the Cure breast cancer research. The vehicle lineup also included the Mustang Shelby GT and the Shelby GT500KR. The second limited-edition Mustang Bullitt was introduced in November.


The 9 millionth Mustang – a GT convertible – was built in 2008 and sold to an Iowa farmer.


The 2009 Mustang features a glass roof option and special 45th anniversary badging.


The 2010 Mustang was introduced in November at the Los Angeles Auto Show. It cleverly combines modern technology with Mustang heritage and a V-8 with even more horsepower and even throatier signature Mustang exhaust sound. It will be available at Ford dealerships later this spring.

Monday, April 06, 2009

Mustang Facts: 1983-1993

By 1983, the Mustang convertible was back. And so was the “Boss,” as Ford’s pony car steadily returned to its roots as a performance vehicle, following the gas crisis and tighter emissions standards that influenced the Mustangs of the 70s.


In 1984, Ford’s Special Vehicle Operations (SVO) team created the Mustang SVO. It sported a front fascia with fog lamps, functional hood scoop and a unique dual-wing rear spoiler. A turbocharged 2.3-liter four-cylinder engine produced 175 horsepower.


Also in 1984, a special V-8 powered Mustang GT was created to commemorate the 20th Anniversary of the Mustang. It was a special limited edition done in Oxford White with a Canyon Red interior.


In 1985, Mustang received a 5.0-liter high output V-8 that made 210 horsepower when mated to a manual transmission. New Quadra-Shock rear suspension provided better acceleration and reduced wheel hop on fast takeoffs.


Mustang’s V-8 traded its carburetor for sequential multi-port fuel injection in 1986.


In 1987, the Mustang was restyled with a new “aero-look” body. The 5.0-liter V-8 produced 225 horsepower.


For its 25th Anniversary, all Mustangs produced between April 17, 1989 and April 17, 1990 sported the familiar running horse on the dashboard with “25 Years” inscribed underneath.


In 1990, Mustang sported a driver’s-side airbag as standard equipment.


In 1991, entry-level Mustangs received an improved 105-horsepower, twin-plug 2.3-liter four-cylinder with distributorless ignition. All V-8 models came with new five-spoke 16 x 7-inch cast aluminum wheels.


The stealthy Mustang LX 5.0 developed a cult following in 1992 and outsold all other models combined. Wire-style wheel covers and whitewall tires disappeared from the options list.


In 1993, Ford’s new Special Vehicle Team (SVT) introduced the limited-production SVT Mustang Cobra with subtle but distinctive styling cues and performance upgrades. The low-volume 1993 Cobra R, developed to be used as a race car, sold out prior to production.


Thursday, April 02, 2009

Ford Advantage Plan - Questions & Answers

Here is an FAQ on the Ford Advantage Plan. This also can be downloaded here in a pdf document.

Frequently Asked Questions

1. Who is covered under The Ford Payment Protection Program?

Only the primary purchaser/lessee responsible for the outstanding financing of the new Ford vehicle is covered under The Ford Payment Protection Program and is eligible for Benefits. Co-purchasers and co-lessees are not covered under this program.


2. What are my Benefits?


The Ford Payment Protection Program will pay, on your behalf, the monthly payment (purchase: principal + interest / lease: lease fee + taxes) due on your vehicle financing up to $700 per month for up to 12 months provided you are Involuntarily Unemployed before January 1, 2010, remain Involuntarily Unemployed, and continue to submit proof of unemployment on a monthly basis.


3. When is enrollment effective?


Your enrollment in The Ford Payment Protection Program becomes effective the day you purchase/lease your new vehicle. Please note, however, that there is a 30-day exclusionary period. You must become Involuntarily Unemployed after this initial 30-day exclusionary period in order to qualify for Benefits, and then you must be unemployed for at least 30 consecutive days before you can request your Benefit.


For example:

• New vehicle purchased/leased on: March 31, 2009

• Program Enrollment Date effective on: March 31, 2009

• 30-Day Exclusionary Period for Eligibility ends: May 1, 2009

• Involuntary Unemployment event must occur between May 1,  2009, and before January 1, 2010

• Involuntary Unemployment occurs May 2, 2009

• 30-Day Unemployment Waiting Period ends: June 1, 2009

In this example, the first day you are able to request a Benefit, provided you meet all other requirements, is June 1, 2009.

4. What type of Employment is covered?


To qualify for The Ford Payment Protection Program you must have been working full-time for 90 consecutive days, at least 30 hours per week, before you became Involuntarily Unemployed. This program does not cover part-time (less than 30 hours per week), seasonal, self-employment or persons employed by a family household member.


5. What does it mean to become Involuntarily Unemployed?


Involuntary Unemployment means that you are terminated by your employer prior to January 1, 2010, due to individual or mass layoff, strike, labor dispute or lockout. It does not include termination of employment due to: retirement, normal seasonal unemployment, resignation, voluntary forfeiture of salary, wages or employment income, scheduled termination of an employment contract, disability (as a result of sickness, illness, disease, accident, pregnancy, injury or other cause) and willful or criminal misconduct or incarceration. Also, excluded is Involuntary Unemployment which occurred, or for which you received notice of, prior to your enrollment in The Ford Payment Protection Program (i.e. the date you purchased/leased your vehicle).


6. How do I request for my Benefits to be activated?


If you become Involuntarily Unemployed prior to January 1, 2010, and believe that you have met all of the necessary qualifications, call 1-888-262-9809 to request a Benefit Form. You must complete a Benefit Form and submit all required documentation within 90 days of the day you became Involuntarily Unemployed in order to be eligible for Benefits. An associate will be available to assist you Monday through Friday, between 8 a.m. and 8 p.m. EST and will provide you with specific instructions.


7. What documentation do I need to provide in order to receive Benefits?


Along with a completed and signed Benefit Form, provided by the customer service representative, you need to submit the following:


• Proper proof of unemployment: A copy of your State Determination Letter, Unemployment check stubs, Unemployment debit card statement(s) or Registration Card

• A copy of your financing agreement with the Vehicle Identification Number (VIN)

• A copy of your most recent monthly financing statement or coupon book (or similar documentation that shows the finance source information including account number, payment amount and payment mailing address)

8. Once I submit all of the required documentation, how long will it take before I know whether my request for Benefits was approved?


Provided that all the documentation has been submitted, it generally takes 7-10 business days from the date we receive your documentation before an approval for Benefits will be issued. You will be contacted if any additional information is needed in order to determine whether you have met all eligibility requirements.

9. How do I know if my request for Benefits has been approved?

When your Benefits have been approved, you will receive a letter advising you of your Benefit approval and the amount paid to your financing source. It is important for you to continue to make the required payments on your account until you have received notification that your Benefits have been approved in order to maintain your account current.


10. When do my Benefits begin?


Once your Benefit is approved, payments are retroactive to the day you became Involuntarily Unemployed (subject to verification). Benefit payments will then continue on a monthly basis, in 30-day increments, provided you continue to submit the required documentation for each month you remain Involuntarily Unemployed, up to the program maximum of 12 months.

For example:
• You purchased/leased the vehicle on June 1, 2009
• Your 30-day exclusionary period for eligibility ends on July 1, 2009
• You become Involuntarily Unemployed on August 1, 2009
• Your 30-day unemployment waiting period ends on September 1, 2009
• You call to request a Benefit Form on September 15, 2009 and submit the required documentation by September 30, 2009

In this scenario, a monthly benefit payment(s), retroactive to August 1, 2009 will be issued. Then, monthly Benefits will be disbursed provided you continue to submit the required documentation for each additional month you remain Involuntarily Unemployed, up to the program maximum of 12 months. If you have questions on how your Benefit payments will be applied to your financing account, please contact your finance source directly.


11. Once my Benefit is approved, will my Benefit be paid on the day that my monthly financing payment is due?


No. The Benefit is paid once all required documentation has been received and reviewed, and your Benefit request has been approved. Because of this process, the Benefit payment may or may not be issued on the precise day when your monthly financing payment is due. As such, it is important that you continue to make your required monthly financing payments until your Benefit has been approved.

12. What about financing payment amounts that are above the $700 maximum monthly Benefit?


The Benefit paid is the scheduled monthly purchase/lease payment established with your financing source when the finance agreement was originated, up to a maximum $700 per month Benefit. The purchaser/lessee is responsible for monthly financing payment amounts above the maximum $700 per month Benefit.


13. Will the Benefits cover any late fees I have accrued because I was not able to pay my bill on time?

No. The Benefit only serves to cover your standard vehicle payment obligation and not any additional fees associated with your account.


14. How do I continue to receive my Benefits?

In order for your Benefits to remain active, you must submit proof of continued Involuntary Unemployment (a copy of your State Determination Letter, Unemployment check stubs, Unemployment debit card statement(s) or Registration Card on a monthly basis along with your continuing Benefit Form.

15. If I get a job but find myself Involuntarily Unemployed again, can I request for my Benefits to be activated again?


Yes. If you find yourself in a situation where you are again Involuntarily Unemployed in 2009, you are eligible to request the remaining available Benefits provided that you:


• Have met the requirement to be a full-time employee for 90 consecutive days, at least 30 hours per week, immediately before you became Involuntarily Unemployed again in 2009

• Have been unemployed for at least 30 consecutive days

• Have not reached the 12-month maximum Benefit payout

• Meet all other eligibility requirements

16. If I run out of Benefits, can I reapply for Benefits?


No. Once 12 monthly Benefit payments have been disbursed no additional Benefits are available.


17. If I pay off my loan because I refinanced my vehicle before January 1, 2010, but become Involuntarily Unemployed, am I still eligible to receive Benefits?

Yes, you are still covered as long as you:

• Still have the vehicle originally purchased
• Are still the primary purchaser/lessee responsible for the vehicle financing
• Have a monthly vehicle payment due with a financing source for the vehicle originally purchased/leased
• Continue to meet all other eligibility requirements


18. If I sell my vehicle, is the new owner covered under The Ford Payment Protection Program as well?


No. The Benefit only covers the original purchaser/lessee of the vehicle. These Benefits are not transferable.

19. Am I paying for this program?

No. This program is offered to you as a valued customer, free of charge and compliments of Ford Motor Company.


20. What do I have to do to be enrolled?

Nothing. You are automatically enrolled in The Ford Payment Protection Program as of the effective date of your new vehicle purchase/lease.


21. If I don’t use The Ford Payment Protection Program, can I still get a credit for the unused amount?

No. The purpose of The Ford Payment Protection Program is to assist loyal Ford customers during a time of need. The program has no credit or cash value to the customer outside the Benefits Approval process.

22. Do I have to pay the Benefit back?

No. These Benefits do not need to be repaid.

Tuesday, March 31, 2009

Ford Advantage Plan

Ford Advantage Plan lets you buy or lease a high-quality new Ford vehicle with the unparalleled peace of mind of the Ford Payment Protection Program.


Ford Advantage Question & Answers




• Not even Honda or Toyota can beat Ford quality 1
• Ford Motor Company was awarded eight 2009
Consumers Digest Best Buy awards
• No other car company has earned more IIHS Top
Safety Pick and NHTSA five-star crash test ratings 2
• 2010 Ford Fusion/Mercury Milan – the most
fuel-efficient midsize sedans in America 3
• Lincoln is the only luxury brand to run exclusively
on regular fuel
• 2010 Fusion Hybrid and Mercury Milan Hybrid
deliver best-in-class 41 city mpg – 8 mpg better
than Toyota Camry Hybrid 4
• Escape Hybrid/Mercury Hybrid – the most
fuel-efficient SUVs on the planet 5
• Available Ford-exclusive SIRIUS Travel Link™
and SYNC® with 911 Assist™ and Vehicle
Health Report



• While others tell you there’s no credit available,
Ford Credit is ready to help finance your Ford,
Lincoln or Mercury vehicle
• 0% APR financing available on most Ford,
Lincoln and Mercury cars, trucks, SUVs and
crossovers 6



• Buy or lease a new vehicle and we’ll cover
your payments for up to 12 months if you lose
your paycheck
• Offered at no additional cost to you
• As a valued Ford customer, you’re automatically
enrolled in the plan when you buy a vehicle
during the program
• More Ford Payment Protection Program
details inside


Hurry, the Ford Advantage Plan

ends June 1, 2009.




1 Based on cumulative survey data of 2008 model year Ford and competitive owners at three months of service in three surveys conducted 9/07-5/08.
2 Star ratings are part of the U.S. Department of Transportation’s program (

3 EPA-estimated 23 city/34 hwy mpg/combined 27 mpg, Fusion S, I-4 automatic, Milan I-4 automatic with Rapid Spec 101A. Midsize class per R. L. Polk & Co. Non-hybrid.

4 EPA-estimated 41 city/36 hwy mpg. Actual mileage will vary. Midsize class per R. L. Polk & Co.

5 Based on unadjusted city fuel economy from EPA (10/08) and VCA (5/08). EPA-estimated 34 city/31 hwy mpg, front-wheel drive. Actual mileage will vary. Excluding vehicles built for Mazda.

6 Not all buyers will qualify for Ford Credit limited-term financing. Take new retail delivery from dealer stock by 6/1/09. Excludes 2010 model year Fusion Hybrid, Milan Hybrid and 08/09/10 model year Mustang Shelby® GT-500™ and 08/09 Shelby® GT-500KR.™ Program subject to change; see dealer for full program details and qualifications.

MUSTANG FACTS: 1974 - 1982

The completely redesigned Mustang II was introduced in 1974.  Compared with the 1973 model, the Mustang II was 19 inches shorter and 490 pounds lighter.  It was available in a notchback, including a luxury Ghia model and a 2+2 fastback.  For the first time, there was no V-8 engine and no Mustang convertible option available.


An orange 1973 Mustang Mach I was featured in a prominent role in the action movie Gone in 60 Seconds, which debuted in 1974.


In 1975, V-8 power returned to the Mustang.  But the 302-cid V-8 engine produced only 130 horsepower and came only with an automatic transmission.


The Cobra II package joined the lineup in 1976, replete with non-functional hood scoop, racing stripes and front and rear spoilers.  Available in white with blue stripes, blue with white stripes, and black with gold stripes, the Cobra II was intended to recall the looks of the famed Shelby Mustangs. 


In an attempt to appeal to convertible fans, fastback models became available with T-Top removable glass roof panels.  A new Sports Performance Package added a four-speed manual transmission to the 302-cid V-8.


In 1978, the new King Cobra model was the first Mustang to wear a 5.0 badge – the metric equivalent of 302 cubic inches.


The new “Fox” platform made its debut in 1979.  The new model was longer and taller than the Mustang II, yet it was 200 pounds lighter.  A sleek, “Euro” design replaced many traditional Mustang styling cues.  Engine choices included a 2.3-liter four-cylinder,
a 2.8-liter V-6, a 3.3-liter inline six-cylinder and a 140-horsepower 5.0-liter V-8.


In 1980, the 302-cid V-8 engine was dropped and replaced by an economy-minded 119-horsepower, 255-cid V-8 derivative.


In 1981, performance headed to the back burner, as the turbo four-cylinder was dropped from the Mustang engine lineup and new emissions controls dropped the 255-cid V-8’s power to 115 horsepower.


In 1982, the Mustang GT returned after a 12-year absence.  The 5.0-liter V-8, which delivered 157 horsepower was also back, and optional T-Tops returned

Friday, March 20, 2009

Secret Sale - 3 Days Only!

Friday, March 27th...9am-6pm

Monday, March 30th...9am-9pm

Tuesday, March 31sy...9am-6pm


Please Review the Following Information Carefully:


Roy O'Brien Ford has a very special offer for you. You are invited to our Secret Sale. If you are currently financing or leasing a vehicle, you are eligible to take advantage of an exceptional deal by putting the highest possible trade-in allowance on your current vehicle and upgrading to a new 2009 Ford vehicle - only at Roy O'Brien Ford.


We need to acquire several pre-owned vehicles on or before the end of the month in order to fulfill special used vehicle requests.


With generous trade-in values, we feel confident that you can make this exchange with little or no out of pocket expense and with a monthly payment that fits your budget.


Please bring this letter for admittance to this event and present it to authorized representatives at Roy O'Brien Ford.


Please stop by or call us at 586-776-7600 to schedule a convenient appointment and allow us the opportunity to make you an offer. A visual inspection of your vehicle is required to assess its value.


Your Trade-In will Never be Worth More Than it is "Right Now"


Click the image to print your letter of admittance.

Thursday, March 19, 2009

Mustang Facts – Generation One: 1964 to 1974

The original Ford Mustang debuted on April 17, 1964 at a price of $2,368 – a bargain even at that time.


Dealers were inundated with requests for the vehicle. In Garland, Texas, 15 customers bid on the same Mustang, and the winner insisted on sleeping in the car overnight to guarantee that it wouldn’t get sold from under him before his check cleared the next day.


Ford expected annual sales of about 100,000 units, but 22,000 Mustang orders were taken on the first day, and sales reached an astounding 417,000 in the car’s first 12 months on the market.

Not much more than a month after its introduction, Ford’s new Mustang was on the racetrack as the pace car for the 1964 Indianapolis 500 race.


The early Mustangs have figured prominently in hundreds of notable films to date, beginning in 1964 with the James Bond movie Goldfinger, in which Bond’s Aston Martin DB5 chased a white Mustang convertible.


Mustang-crazed parents bought 93,000 pedal-powered children’s Mustangs during the 1964 Christmas season.


In 1965, the Shelby GT350 was introduced, with a 306 horsepower V-8 engine, giving the Mustang performance credibility.


Mustang sales passed the one million mark in March of 1966. The 1966 Mustang was the first – and perhaps the only – car to park on the 86th floor observation deck of New York’s Empire State Building. Ford engineers disassembled a 1966 Mustang convertible and took it up in four sections using the building’s passenger elevators.


Mustang-mania hit full force. The 289-cid V-8 “Hi-Po” engine became available. Carroll Shelby adapted the Shelby GT350 for Sports Car Club of America (SCCA) competition, and the GT350 went on to win three straight SCCA national championships.


The 1967 Mustang was considered by many to be the high water mark for Mustang design in the 1960s. The 2+2 model went from a semi-notchback to a sweeping full fastback roofline. Separate triple tail lamps, a longer nose and a bigger grille made for a more aggressive stance.


In 1968, the 428 Cobra Jet engine was introduced as part of an option package aimed at enthusiasts, and it helped make the Shelby GT500 become King of the Road – KR.


A “steed for every need” philosophy yielded 11 different powertrain combinations in 1969. New models added to the lineup included hot rods like the 290 horsepower Boss 302, the 375 horsepower Boss 429 and the Mach 1, giving the Mustang its muscle car heritage. The Grande luxury model also was introduced.


In 1970, a ram air “Shaker” hood scoop could be ordered on any Mustang equipped with a 351-cid or larger V-8.


The 1971 Mustangs were the biggest Mustangs ever – nearly a foot longer and some 600 pounds heavier than the originals. The Boss 351, with its 351 “Cleveland” V-8 and Cobra Jet heads, debuted. The Mach 1 was available with a variety of powertrains, topped by the 370 horsepower 429 Super Cobra Jet.


In 1973, the impact of gasoline shortages, rising insurance premiums and emissions controls brought the muscle car era to a close. The 1973 model was the last original Falcon-platform Mustang, and the convertible model was discontinued.

Wednesday, March 18, 2009

March Service Specials






What Makes a Mustang a Mustang...

So what makes a Mustang a Mustang?





All of the above?


2010 Ford Mustang


Find out the answer to "What Makes a Mustang a Mustang?"

Friday, March 06, 2009

2010 Ford Taurus Brochure

Get your 2010 Ford Taurus Brochure Here.

2010 Ford Taurus - Packaging Guide


This is the Packaging Guide that Ford provided us. See the latest 2010 Taurus Dealer Ordering Guide for availability and feature restrictions.

For up-to-date Ordering Guide info visit our showroom.

2010 Ford Mustang Brochure

Get your 2010 Ford Mustang Brochure Here.

2010 Ford Mustang - Packaging Guide


This is the Packaging Guide that Ford provided us. See the latest 2010 Mustang Dealer Ordering Guide for availability and feature restrictions.

For up-to-date Ordering Guide info visit our showroom.

Thursday, March 05, 2009

Students build a winning hot rod for dealer

Customs come out to play at Cobo for Autorama


Students push Hope, a 1951 Ford Sedan Custom housed at Roseville Junior High during construction at the high school. The car, which will appear at Autorama this weekend, was headed for touch-up paint work.
Photos by PATRICIA BECK/Detroit Free Press

Students push Hope, a 1951 Ford Sedan Custom housed at Roseville Junior High during construction at the high school. The car, which will appear at Autorama this weekend, was headed for touch-up paint work.



When Mark O'Brien, president of Roy O'Brien Ford of St. Clair Shores, forked over $6,000 last year for a 1951 Ford Coupe Sedan he intended to serve as his teenage son's first car, he figured it would take another $10,000 to get it into driveable condition.


But thanks to the Hot Rod High auto tech students at Roseville High School, seven months and nearly $150,000 later, O'Brien instead got himself an award-winning hot rod making the rounds on the custom car show circuit.


This weekend, the car, which the Roseville students dubbed Hope, will be featured in the 57th annual Detroit Autorama at Cobo Center.


"I never thought the car would end up like this," O'Brien said. "Our nice dark blue grandma car bought to be a daily driver was turned into a $150,000 trailer queen. These kids did an amazing job."


When the students in the vocational program first saw the car in May 2008, many were less than thrilled.


It was, as some of the teens recalled, an "ugly, ugly blue." And it was covered in a good deal of rust. Then there was the black gunk that coated the bottom of the vehicle.


"We spent a while scraping off that junk. It was awful," said Douglas Welch, a junior in the auto technology class. "It would get all over your clothes and in your mouth. You'd smell like it for the rest of the day."


Originally the class -- led by the father-son teaching team of Paul Tregembo Jr. and Paul Tregembo Sr. -- was merely supposed to install a new engine in the '51 and make a few minor adjustments.


It was nothing that the program's 155 students weren't used to doing.

But then they got ambitious.


Students first asked O'Brien whether they could modify the '51's head and taillights.


After a little guidance from their teachers (who are known simply as Junior and Senior by their students) the students asked to chop the top.

Things took off from there.


Seven months later, the clunker that many students avoided back in May was again keeping them at bay. This time, the kids found themselves keeping their distance from the '51 for fear of scratching its custom pearl white paint job.


"The rule was, if you were working on the '51, you had to take off anything that could scratch it -- jackets, because of their zippers and buttons, belt buckles, jewelry. A lot of the underclassmen were kind of afraid to go near it," said Eric Jozwiak, a junior in the program.


"The last thing we wanted was for that car to get nicked up. We put so much time and effort into it. It's hard to believe we accomplished everything we did," added Jozwiak, who worked on the car's frame and brake lines.

And the team did it with a fairly aggressive timetable.


The students -- many of whom volunteered over summer and winter break -- accomplished in less than a year what can take professionals two to three.

They chopped the car's top (lowering it 4 inches), redid its front end, customized and rebuilt its frame, rebuilt the engine and installed an air ride suspension.


"There were a lot of people who doubted these kids could get it done, but they proved everyone wrong," O'Brien said.


And at Chicago's World of Wheels hot rod show in January, Hot Rod High was rewarded for its work.


Hope landed the students several honors, including Best in Class for the Radically Modified Hardtop Division and Outstanding Custom of the Show, among others.


It was also named to the show's Top 20 among the approximately 450 cars there.


"Taking home all those awards was awesome," said junior Nic Dragna. "It just proved that when we work together, we can accomplish anything. And it gave us hope that we can amount to something, which is kind of where the car's name came from."


Since returning home, the students have been refining Hope in an effort to accommodate the more stringent judging process of Autorama.

Seemingly minor details can have a big effect on judges who, because of the high level of many of the cars at the show, are forced to nitpick to distinguish the award winners.


The Hot Rod High crew isn't chancing anything. They redid the garnish molding in the back of the car's interior, modified the aluminum splash panels in the engine compartment and had the door panels redone.


And the students also made sure to remove the barcode SKU stickers from the '51's brake line that may have cost them a few points in Chicago.


After making the rounds at car shows, O'Brien, who put nearly $150,000 into the car (not taking into account labor, which the students provide for no cost), plans to show the pearl-white hot rod in his dealership.


Hope, which will be the 86th car Senior has entered on behalf of his students in Autorama since 1973, will be one of three cars Hot Rod High will be showing among nearly 1,000 hot rods featured at the show.


Article from Detroit Free Press, March 5, 2009.


Senior Mike Weisenbaugh stands under Hope in the Vocational Auto Technology area. The car has a custom exhaust system.

Senior Mike Weisenbaugh stands under Hope in the Vocational Auto Technology area. The car has a custom exhaust system. 


Roseville High students Eric Jozwiak (seated) and Kyle Cook work on bleeding a brake line as Cory Minch lends his hand.

Roseville High students Eric Jozwiak (seated) and Kyle Cook work on bleeding a brake line as Cory Minch lends his hand.


Roseville student Trammell Anderson polishes a 1966 Mercury Comet Cyclone GT named Tiffany, also to be shown at Autorama.

Roseville student Trammell Anderson polishes a 1966 Mercury Comet Cyclone GT named Tiffany, also to be shown at Autorama.


Hope, a 1951 Ford Sedan Custom, has a rebuilt engine and many plated and polished components. About $150,000 went into the car, not taking into account labor, which students provided free.

Hope, a 1951 Ford Sedan Custom, has a rebuilt engine and many plated and polished components. About $150,000 went into the car, not taking into account labor, which students provided free.


Roseville High School students, from left, Gerrad Marquardt, Don Griebe and Mike Weisenbaugh polish a 1966 Mercury Comet Cyclone GT named Tiffany. It is among three cars the students will show at Autorama.

Roseville High School students, from left, Gerrad Marquardt, Don Griebe and Mike Weisenbaugh polish a 1966 Mercury Comet Cyclone GT named Tiffany. It is among three cars the students will show at Autorama.


Additional Facts Autorama

Where: Cobo Center, Detroit

When: Noon-10 p.m. Friday

9 a.m.-10 p.m. Saturday

10 a.m.-8 p.m. Sunday

Tickets: Adults: $18; 6-12 years old: $5

Children 5 and under: free

Discount tickets available at Murray's/O'Reilly's Discount Auto Stores

Discount general admission: $15

Children 6-12 years old: $4

Highlights: More than 1,000 hot rods, custom cars, trucks, vans and motorcycles; TV and film cars include Mach 5 from "Speed Racer," KITT from the latest "Knight Rider" show and a KITT from the original "Knight Rider" show; customizers Chip Foose, Darryl Starbird and George Barris

More information: 248-373-1700;

Wednesday, March 04, 2009

Auto Sales and Excise Tax Deduction

President Obama signed “The American Recovery and Reinvestment Act of 2009” into law on February 17, 2009. The law includes a new consumer tax deduction for State and local sales and excise taxes paid to purchase a motor vehicle during 2009.


  • Provides consumers a new tax deduction on their 2009 Federal income taxes for “qualified motor vehicle taxes.”
  • Qualified motor vehicle taxes include any State or local sales or excise tax imposed on the purchase of a qualified motor vehicle.
  • Qualified motor vehicles include passenger automobiles or light trucks with a weight rating of not more than 8,500 pounds.
  • Applies to NEW vehicles only.
  • Deduction allowed for non-itemizers.
  • Limitation on Vehicle Price: limited to the tax on up to $49,500 of the purchase price of a qualified motor vehicle.
  • Income Limitation: Phased out for taxpayers with modified adjusted gross income between $125,000 and $135,000 ($250,000 and $260,000 in the case of a joint return).
  • Effective Date: Purchases on or after February 17, 2009, and before January 1, 2010.

Customers with questions related to their particular tax situation should be advised to consult with a financial adviser.


Stop by Roy O'Brien Ford to take advantage of this tax deduction!

Thursday, February 26, 2009

'09 Quality Drive!

Quality That Speaks for Itself.



2009 Fusion - Quality is unsurpassed by Toyota Camry, Honda Accord, or Nissan Altima.1


2009 Escape - Unsurpassed fuel economy.2


2009 Focus - Better base highway fuel economy than the smaller Honda Fit and Nissan Versa.3


1 Based on cumulative survey data of 2008 MY Ford and competitive owners at three months of service in three surveys conducted 9/07 - 5/08.

2 Class is Small SUV. EPA-estimated 22 city/28 hwy mpg, I4 manual FWD.

3 Based on EPA estimated 35 hwy mpg manual.

Friday, February 20, 2009

Get The Latest SYNC Updates

Sync Logo


Like your computer, the SYNC system can be kept current with updates that make it even better. Just go to, register your vehicle and find out if you have updates. If you do, simply download them onto a portable USB drive (sometimes called a "jump" or "thumb" drive) and follow the instructions about how to upload the update to your vehicle. Soon enough, you'll be back on the road enjoying the latest that SYNC has to offer. Learn more at


Basic Sync Commands


Discover Sync

Thursday, February 12, 2009


  • The Taurus SHO returns as the sporty version of Ford's new flagship introducing a new generation of premium performance and fuel economy with the 3.5-liter EcoBoost™ V-6. This engine delivers V-8 levels of power – with an estimated 365 horsepower – without compromising its V-6 fuel economy
  • The 2010 Taurus SHO features an enhanced SelectShift® six-speed automatic transmission with control paddles mounted on the steering wheel, in combination with a sophisticated torque sensing all-wheel drive system, a sportier SHO interior, subtle exterior design cues and myriad technologies and features offered on Taurus
  • Taurus SHO will be available this summer, starting at $37,995, including destination fees


Chicago, Feb. 11, 2009 – One of America’s favorite “sleeper” performance cars returns to the Ford lineup, powered by a Super High Output (SHO) EcoBoost twin turbocharged engine. The Taurus SHO joins Ford’s growing lineup of performance vehicles for the 2010 model year, building on the legacy of the original, which earned a spot on the Car and Driver 10 Best list four years running.


“The new Taurus SHO delivers on the authentic sleeper sedan formula but adds all-new luxury-appointments, convenience features and technologies to an unsurpassed balance of power and fuel economy,” said Mark Fields, Ford’s president of The Americas. “This new sport derivative answers enthusiasts’ calls for a premium Ford flagship sedan with even more attitude.”


Introduced in 1989, Taurus SHO was conceived as a discreet performance-oriented sports sedan, ideally suited to the automotive enthusiast needing the room and capability of a four-door full-size car. Produced through 1999, more than 100,000 were sold.


The original Taurus SHO generated a loyal following of owners and enthusiasts, with an active club more than 1,000 members strong, an online forum with more than 10,000 registered users and a Web site ( specifically devoted to convincing Ford to resurrect the SHO. The 2010 Taurus product development team spent significant time listening to SHO enthusiasts.


EcoBoost™ Twin-Turbocharged Power
The foundation of the new 2010 Taurus SHO is a 3.5-liter twin-turbocharged EcoBoost V-6 engine. This advanced powerplant generates an estimated 365 horsepower at 5,500 rpm and 350 ft.-lbs. of torque at 3,500 rpm, resulting in significantly improved power, torque and fuel economy compared with larger, normally aspirated engines. This also is Ford’s most powerful EcoBoost engine.


A key feature of this EcoBoost engine is gasoline direct injection. The direct injection of fuel into the cylinder during the intake stroke, as opposed to port-style injection to an externally mounted intake, produces a well-mixed air-fuel charge. Fuel vaporization during the intake stroke cools the incoming air, improving volumetric efficiency and lowers the likelihood of knock.


The results are improved throttle response, reduced cold start emissions characteristics and improved fuel economy. The cooled charge enables an increased compression ratio, improving efficiency at partial load, while the higher compression ratio allows for better volumetric efficiency under full load engine behavior. Customers will experience normally aspirated V-8 power, without compromising V-6 fuel economy.


The 3.5-liter EcoBoost V-6 also uses twin turbochargers, as opposed to a single unit. The reduced size of each turbocharger results in reduced internal inertia, allowing this advanced engine to avoid the “turbo lag” often prevalent in earlier-generation turbocharged applications. From the driver’s seat, the rewarding result is linear power delivery across a broad torque band from 1,500 through 5,500 rpm. Peak torque building quickly off idle ensures responsive acceleration from a standing start.


SelectShift with paddle controls and All-Wheel Drive
The new Taurus SHO driveline combines a high-capacity six-speed 6F55 SelectShift transmission with a sophisticated torque-sensing All-Wheel Drive System. These components work in harmony to deliver ample traction when putting EcoBoost power on the road. The six-speed transmission offers a wide array of gears to enable spirited acceleration, yet comfortable high-speed cruising, through a 2.77 to 1 final drive ratio.


SelectShift provides conventional automatic operation or a manual shift mode that gives the driver complete control over gear selection. For performance-minded drivers, paddle controls allow “match-rev” downshifts and will hold manually selected gears for precise control. Intuitively operated, a squeeze on either paddle will deliver an economical upshift under acceleration, while a gentle push forward brings a smooth downshift, synchronizing the engine and transmission speeds for responsive and positive engagement.


The Taurus SHO driveline is contemporized with the incorporation of a sophisticated All-Wheel Drive System that engages automatically and unobtrusively. The unit contains an advanced array of internal electromechanical clutches to efficiently distribute torque to the wheels with optimum traction. Standard all-wheel drive allows the Taurus SHO to efficiently deliver its high performance to the pavement under a wide variety of conditions.


“Taurus SHO suspension and steering have been sport-tuned to provide discriminating drivers with precise control, confident handling, communicative feedback and a compliant ride,” said Pete Reyes, Taurus chief engineer.


Taurus SHO features an advanced electronic power-assisted steering (EPAS) system, providing responsive road feel and enhanced on-center balance while offering the additional benefit of increased fuel economy. SHO also features a sport-tuned suspension with unique shock absorbers, springs, stabilizer bars and strut mount bushings specifically developed and harmonized to deliver the highest level of Ford DNA road holding, cornering agility and steering responsiveness available in a Blue Oval full-size sedan.


Taurus SHO takes full advantage of the multi-link SR1 rear suspension design. Named for the 1:1 shock absorber ratio, this configuration provides an inherently stable baseline for the SHO development team to fine tune for enhanced driver control and agility. In addition, the SR1 rear suspension geometry provides increased travel, while enabling the use of 19- and 20-inch wheels and tires.


For the discriminating automotive enthusiast, Taurus SHO offers an available SHO Performance Package consisting of upgraded brake pads, recalibrated EPAS for even more responsiveness,
a “Sport Mode” setting for the standard AdvanceTrac® Electronic Stability Control and a shorter 3.16 to 1 final drive ratio for faster acceleration. Summer-compound 20-inch Goodyear Eagle F1 performance tires on premium painted wheels also are included.


SHO Specific Subtlety
A key element of the authentic SHO formula is the subtlety of its unique exterior design cues. Features include sporty premium painted wheels, wrapped in standard low-profile 19-inch Goodyear Eagle or optional 20-inch Michelin high-performance tires, a decklid-mounted spoiler and twin chrome exhaust tips. SHO also features a uniquely finished interpretation of the Ford signature three-bar grille with SHO-specific parking lamp bezels.


“Taurus SHO was always a stealth high-performance car,” said Earl Lucas, exterior design manager. “The new SHO builds on the expressive design of the 2010 Taurus, adding subtle cues that set it apart.”


The 2010 SHO is available in a wide range of new Taurus colors including Atlantis Green Metallic, a unique SHO color inspired by the iconic Deep Emerald Green hue appearing in 1991.


The new Taurus SHO interior encourages performance driving. Leather-trimmed seats with Miko Suede inserts, made from recycled post-consumer yarns from plastic soft drink bottles, are comfortable and luxurious. A perforated leather-wrapped steering wheel puts the driver in smooth touch with the road. Front seats are 10-way power adjustable. SHO accelerator and brake pedals are trimmed in aluminum. The console, instrument and door panels feature SHO-specific authentic aluminum appliqués. SHO branding appears on the unique floor mats, and on the passenger side of the instrument panel.


Taurus SHO: Performance and Convenience
The 2010 Taurus SHO offers an impressive array of standard convenience features as well as optional features and content. Standard Taurus SHO amenities include:


Intelligent Access with Push Button Start, a new Taurus feature allowing drivers to enter the car and start the engine without using a conventional key. Drivers simply carry the fob as they approach the vehicle, touch the SecuriCode™ keyless entry keypad, open the door and enter, apply pressure on brake pedal and push a button to start the engine.


MyKey allows enthusiasts to activate a restricted driving mode, persistent Belt-Minder® safety belt reminder, audio system volume limits, an earlier low-fuel warning, and consistently-engaged AdvanceTrac® stability control. The top vehicle speed can be limited to 80 mph, and speed chimes can be programmed to engage at 45, 55 or 65 mph further protecting their investment.


Easy Fuel™ Capless Fuel Filler System, a unique feature that eliminates the need for a traditional fuel cap. Easy Fuel is a hassle-free solution that provides a consistent self-seal after every refueling.


Ford SYNC® is the fully integrated, in-vehicle voice-activated communications and entertainment system standard on Taurus SHO. The system combines 911 Assist, Vehicle Health Report and GPS-based features including business search and call completion. SYNC connects to MP3 players, iPods, memory sticks and PDAs. The latest version of SYNC in the Taurus SHO adds Traffic, Directions and Information, providing turn-by-turn route guidance and the capability to access and personalize content.


Ambient Lighting allows the Taurus SHO driver to program interior lighting from a choice of five soothing colors to suit any character or preference.


The 2010 Taurus SHO comes standard with the full array of active and passive safety equipment and features offered across the Taurus range.


Available options on the 2010 Taurus SHO include:


Reverse Camera System, a unique SHO option, activates when reverse gear is selected providing the driver with additional rear visibility, projecting on the windscreen mounted rearview mirror.


Adaptive Cruise Control, which allows the driver to set the Taurus SHO cruising speed while using radar technology to monitor traffic travelling up to 600 feet ahead, automatically adjusting speed to help maintain a preset distance between vehicles. Adaptive Cruise Control comes with Collision Warning with Brake Support providing visible and audible warnings when slower traffic is detected ahead. Brake support is activated if the driver does not respond to provided warnings, and pre-charges the brake system to prepare the vehicle for stopping.


Blind Spot Information System (BLIS™) with Cross Traffic Alert consists of two multiple beam radar modules, one each per rear quarter panel. When an adjacent vehicle enters the defined blind spot zone, and indicator alert provides driver warning in the corresponding sideview mirror.


Cross Traffic Alert uses existing BLIS radar modules to sense oncoming traffic while the Taurus SHO is slowly backed from a parking space. When cross traffic appears within three car widths, the system provides a visible message on the instrument panel in combination with a sideview mirror warning and an audible signal.


Multi-Contour Seats with Active Motion™ can be specified in conjunction with heated and cooled first-row positions in the new Taurus SHO. Multi-Contour functionality provides subtle but continuous massage to help prevent back pain and fatigue and is ideally suited to meet the needs of long-distance drivers.


Voice-Activated Navigation System includes a 10 GB music juke box hard drive and a single CD/DVD player. When combined with the optional rear camera system, rearview projection appears on the centerstack-mounted navigation screen.


Sony Audio System offers 12 speakers, a digital amplifier, 390 Watts of continuous power (RMS), 115 dB of maximum bass sound pressure level and Dolby® Pro Logic® II surround technology.


The 2010 Taurus SHO will be built at Ford’s Chicago (Ill.) assembly plant and will be available in dealerships this summer, starting at a base price of $37,995, including destination.

Tuesday, February 03, 2009

1951 Ford Custom Coupe

Our first foray into the world of hot rods and show cars met with great success! We won "Best in Class" for our division, which was "Radically Modified Hardtop," "Outstanding Custom of the Show," "Master Builders Award," and "Top High School Class Overall" at the World of Wheels Competition in Chicago January 23-25th. The greatest joy in sponsoring this high school effort was witnessing the sheer excitement and sense of accomplishment among the students and their teachers in building a real winner of a car in our 1951 Ford. I trust you'll share in our excitement and feel positive in that many of these young aspiring men and women will some day be our co-workers at Roy O'Brien, Inc. - Mark O'Brien in a letter to the employees of Roy O'Brien, Inc.


1951 Ford Custom Coupe


The photos from the Chicago show as well as photos showing the complete redesign will be available here at our Flickr account.


1951 Ford Custom Coupe

Owner: Roy O'Brien Ford - St. Clair Shores, MI

Project Leaders: Paul Tregembo Jr. & Paul Tregembo Sr.
Roseville High School Auto Shop Instructors - Roseville, MI


Interior: PJ's Trim Shop

Hemlock, MI


Chrome Work: Dynamic Metal Finishing, Inc.

Detroit, MI


Pinstriping: Tom Galli Stripping

Macomb, MI


Glass: B+M auto Glass, Inc.

St. Clair Shores, MI


Headers & Exhaust: Diamond Fabrication

Warren, MI


Ford Racing Parts: Diversified Products Marketing, Inc.
Plymouth, MI


Special Thanks To: Don Holbrook, Mike Marsiglio, Kevin Parrinello, Frank Grossi, Richard Lombardo, Vince Limbardo, Dave LaCroix, Earl Ickes, "Aunt" Angie, Pat Russell, Rob Walker, Brian Hilliwere, Frank Hudson, Donnie Hudson, Don Wood, Don Roos, Frank Galli, Jim Bartolotta, Diamond Hugo, Paul Elliot, Joe Allen, Rick's Tire & Wheel, Tammy, Joseph & Brandon Tregembo, Carl Goodrich, Eric Rathburg,




Roseville High School Auto Shop

Wednesday, January 28, 2009


  • Leading patent analyst ranks Ford above all other automakers for the quality and significance of its technology patents.
  • The 2010 Fusion and Fusion Hybrid – America’s most fuel efficient mid-size sedan – sets new standard for technology innovation with 119 U.S. patents and patent applications

DEARBORN, Jan. 28, 2009 – A new study by the world’s leading patent analyst, The Patent Board™, found that Ford Motor Company outperformed all other automakers in the quality and significance of its technology patents.


“Ford’s patented technologies are closer to the cutting edge than its competitors,” says Christine Wren, director of business development for The Patent Board, which tracks and analyzes patents across 17 industries globally.


Technological innovation is a core value at Ford as the company drives for leadership in quality, safety, fuel efficiency and in-car connectivity. For example, the 2010 Ford Fusion and Fusion Hybrid, which is America’s most fuel efficient mid-size sedan, have 119 patents, a record for Ford.


2010 Ford Fusion Hybrid Engine


The Patent Board recently issued its Top 10 Innovators in Automotive & Transportation Patent Scorecard™ for the fourth quarter of 2008, which ranks Ford above all other automakers in Research Intensity™ and Industry Impact™. Ford’s Research Intensity score, which is more than twice that of the industry average, indicates the extent to which its portfolio includes patents with strong scientific support.


Similarly, The Patent Board’s Industry Impact score measures the broader significance and impact of a company’s patent portfolio across the industry. This indicator analyzes how other patents build on Ford’s innovation by looking at patent-to-patent citations.


“Ford’s overall patent portfolio plays a significant role in serving as a foundation for other technology innovation as shown by receiving 20 percent more citations than the average portfolio in this industry,” Wren says.


2010 Ford Fusion Hybrid Nav. Screen


For the Fusion Hybrid, for example, teams of research scientists and engineers developed Ford-exclusive technologies that helped the vehicle achieve a certified 41 mpg in the city, 8 mpg better than the Toyota Camry hybrid.


“Ford is using technology to remake our lineup with the green, high-tech vehicles customers want,” says Derrick Kuzak, group vice president, Global Product Development. “The Fusion Hybrid team set the bar high – to develop America’s most fuel efficient mid-size sedan – and that’s what they delivered.”


Patents on the Fusion Hybrid pertain to technologies such as Ford’s new-generation hybrid powertrain and SmartGaugeTM with EcoGuide digital instrument cluster that helps coach drivers to achieve better fuel efficiency.

“We focus on getting high-quality patents that have the best breakthrough potential for the company,” says Bill Coughlin, president and CEO of Ford Global Technologies.


Specific Fusion and Fusion Hybrid patents include:

  • Hybrid technology – The Fusion Hybrid’s powertrain system combines the best attributes of the gasoline engine and electric battery-driven motors to deliver the optimal experience for the customer in terms of driving performance and fuel economy. The overall system upgrade allows the hybrid to operate up to 47 mph in pure electric mode, approximately twice as fast as some competitors. The city driving range on a single tank of gas is expected to be more than 700 miles.
  • SmartGauge™ with EcoGuide – This unique instrument cluster helps coach Fusion Hybrid drivers on how to optimize performance of their vehicle for maximum fuel efficiency. It features two, high-resolution, full-color liquid crystal display (LCD) screens on either side of the analog speedometer that can be configured to show different levels of information, including fuel and battery power levels, average and instant mpg report.
  • Blind Spot Information System (BLIS™) with Cross Traffic Alert – Ford’s new Cross Traffic Alert feature will help warn drivers of impending traffic while backing out by using radars to pick up moving objects within a 65-foot range from either side of the vehicle. Two warnings are given: an indicator lights up in the corresponding outside mirror and an audible alert is sounded. The feature works in conjunction with Ford’s radar-based Blind Spot Information System, utilizing this system’s two multiple beam radar modules, which are packaged in the rear quarter panels – one per side. The radar identifies when a vehicle enters the defined blind spot zone and illuminates an indicator light on the corresponding sideview mirror providing a warning that a vehicle is approaching.
  • EasyFuel™ Capless Fuel-Filler System – This industry-exclusive feature eliminates the need to touch dirty gas caps and helps to reduce evaporative emissions that create smog. When fueling is completed and the fuel pump nozzle is removed, the system automatically seals shut.

Patenting is a global activity at Ford, with experts in the United States, Europe, India and China sharing common processes and reporting through Ford Global Technologies, LLC, a wholly owned Ford subsidiary responsible for managing Ford’s intellectual property worldwide.