Wednesday, December 31, 2008

Happy New Years!

On behalf of everyone at Roy O'Brien Ford we would like to wish you and yours a Safe and Happy New Years.
Happy New Year

Tuesday, December 23, 2008

Ford Fusion Hybrid to get 41 city m.p.g.

ASSOCIATED PRESS • December 23, 2008

Ford Motor Co.’s much ballyhooed 2010 Fusion Hybrid will get 41 city miles per gallon and 36 m.p.g. on highways, based on final certification figures from the U.S. Environmental Protection Agency, the company said Monday.

The move is one of the final steps in getting the vehicle to dealerships next spring. Certification of the vehicle was recently completed at the company’s testing laboratories in Allen Park.

Ford said that the Fusion Hybrid tops Toyota’s Camry hybrid -- its main competitor -- mileage by 8 m.p.g. in the city and 2 m.p.g. on the highway.

The Fusion can travel up to 47 miles per hour using only battery power. After 47 miles, the car’s four-cylinder engine turns on to power the car and recharge the battery.

The Fusion’s nickel-metal hydride battery is lighter and produces 20% more power than the Ford Escape hybrid. It also devised a way to get 28% more power out of the battery cells, said Praveen Cherian, program leader for the Fusion Hybrid.

“It’s not just one thing, but thousands,” he said of the improved mileage numbers. “We’ve optimized the heck out of that vehicle, it’s individual components.”

The battery also can tolerate higher temperatures, and Ford has eliminated its battery cooling system in the Fusion, allowing the battery to cool using regular cabin air.

The company also has improved its regenerative braking system, which captures energy lost through brake friction and stores it for battery usage. Ford said 94% of brake friction energy is recovered in the new model.

The Fusion also includes SmartGauge technology, which helps drivers adjust their driving to get more mileage out of the car.

Ford unveiled the Fusion Hybrid at the Los Angeles Auto Show last month, along with the Mercury Milan hybrid.

Monday, December 22, 2008

Christmas Hours

Merry Christmas and Happy Holidays! We have special hours this week. We will close on Wednesday, December 24th, 2008 at 12 Noon. We will be closed on Thursday, December 25th, 2008 and Friday, December 26th, 2008. We will be open Monday, December 29th, 2008 with normal business hours 8:30am - 9:00pm. Everyone at Roy O'Brien Ford would like to wish you and yours a very Merry Christmas and Happy Holidays.

2008 Christmas Hours

Tuesday, December 16, 2008

Ford Racing Performance Parts

Did you know that we sell Ford Racing Performance Parts here at Roy O'Brien Ford.

Ford Racing Performance Parts Screenshot

Download the 2009 Performance Parts Catalog Here
2009 Performance Parts Catalog

If you have any questions please call (586)776-7600 and ask for either Gary Feld ext.251 or John Bonanno ext. 248 in our parts department.

Tuesday, December 09, 2008

Our 3rd Annual Food for Photos

Please bring new clothing, new toys, or non-perishable food items from Dec. 1st to Dec. 20th to benefit the Military Family Relief Fund and have the kids say "cheese" while they sit with Santa in a Mustang Convertible.

Santa's Rolling in for Smiles!
Monday, Dec. 15th, 6 - 8 pm
Thursday, Dec. 18th, 6 - 8 pm

Photos will be printed on the spot.

Food for Photos 2008

The Military Family Relief Fund assists families in need of food, clothing and money, while their mother, father or loved one is serving our country.

Roy O'Brien Ford is partnering with Selfridge ANG Base Community Services Program and Lac Ste. Claire Kiwanis Club for the Military Family Relief Project.

Monday, December 08, 2008

Hello From Roy O'Brien Ford

Now that Al Long Ford is closing its doors, let us introduce ourselves as your nearby Ford dealer. Our staff is courteous, knowledgeable and eager to please. To this point, our customers voted us the Number One Customer Satisfaction Ford dealer for the entire United States in 2007! In addition, Roy O'Brien Ford is on track to achieve its fourth President's Award, which recognizes unsurpassed sales, service and owner satisfaction, in as many years.


We want to be your factory-authorized servicing dealership, as well as you new "home" for all of your automotive needs, be they new or used vehicles, parts, service or body shop. Roy O'Brien Ford employs technicians of the highest caliber who have completed rigorous factory training. The equipment they use to diagnose and repair your vehicles is state-of-the-art. Our body shop will repair your collision damage to better-than-new condition and guarantee it for life!


Our salespeople have an average of 13 years tenure selling new and used vehicles. Our Free Service Loaner affords you a free loaner car any time your new Roy O'Brien purchased or leases vehicle visits us for any repair (excluding body repair).


After all, at Roy O'Brien Ford, you're just "a friend we haven't met yet!" Call, (586) 776-7600 or visit us soon at 22201 E. 9 Mile Road, St. Clair Shores, MI, (at 9 Mile and Mack). You'll be pleasantly surprised!


Quick Links

Home Page  |  New Vehicle Inventory  |  Pre-Owned Inventory 

Apply for Financing 

Service Specials  |  Map & Directions  |  Customer Value Package

Wednesday, December 03, 2008

The Ford Story: A different route - Ford on the credit crunch, recession and more fuel efficient vehicles | Ford Vehicles

The Ford Story: A different route - Ford on the credit crunch, recession and more fuel efficient vehicles | Ford Vehicles


At Ford, we are headed in a new direction. After turning a profit this year in the first quarter and making significant progress on cost reductions, we were hit by a spike in gas prices, followed by the current credit crisis. But instead of focusing on our challenges, we’d like you to know how very far Ford has come and how we’re doing business differently.

The Plan

Our plan is actually quite simple: to build the best vehicles on the road today and make them affordable for millions.

When do we plan to do this?

It’s already underway.

During the past three years, we have switched to a lineup that includes many new cars and crossovers. They’ve been proven to match the quality of the imports, along with better safety, better fuel mileage, and innovative technology. Want proof?

Learn more about the plan

Our Progress

We get it. We need a new way of doing business. You’ll be glad to know Ford has been making great progress…we’re sure you will agree.

Ford Motor Company, Honda Motors and Toyota Motors quality ratings are in a dead heat.1
Our cars and trucks deliver fuel economy comparable to that of all other manufacturers including the Japanese.

No other brand or company in the U.S. has received more government 5-star crash test ratings than Ford.2
Our factories and the vehicles they produce have pioneered environmentally-friendly techniques.


Press release regarding Ford's Plan

1Based on cumulative survey data of 2008 MY Ford and competitive owners at three months of service in three surveys conducted 9/07–5/08.
2Based on both NHTSA 5-star crash test ratings and, with optional electronic stability control, IIHS Top Safety Pick. Star ratings are part of the U.S. Department. of Transportation’s program.