A DIFFERENT ROUTE
At Ford, we are headed in a new direction. After turning a profit this year in the first quarter and making significant progress on cost reductions, we were hit by a spike in gas prices, followed by the current credit crisis. But instead of focusing on our challenges, we’d like you to know how very far Ford has come and how we’re doing business differently.
Our plan is actually quite simple: to build the best vehicles on the road today and make them affordable for millions.
When do we plan to do this?
It’s already underway.
During the past three years, we have switched to a lineup that includes many new cars and crossovers. They’ve been proven to match the quality of the imports, along with better safety, better fuel mileage, and innovative technology. Want proof?
We get it. We need a new way of doing business. You’ll be glad to know Ford has been making great progress…we’re sure you will agree.
Ford Motor Company, Honda Motors and Toyota Motors quality ratings are in a dead heat.1
Our cars and trucks deliver fuel economy comparable to that of all other manufacturers including the Japanese.
No other brand or company in the U.S. has received more government 5-star crash test ratings than Ford.2
Our factories and the vehicles they produce have pioneered environmentally-friendly techniques.
Press release regarding Ford's Plan
1Based on cumulative survey data of 2008 MY Ford and competitive owners at three months of service in three surveys conducted 9/07–5/08.
2Based on both NHTSA 5-star crash test ratings and, with optional electronic stability control, IIHS Top Safety Pick. Star ratings are part of the U.S. Department. of Transportation’s Safercar.gov program.