2013 Ford Fiesta Brochure

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Here is the 2013 Ford Fiesta Brochure

Download the 2013 Ford Fiesta Brochure Here (PDF)

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Ford Engineers Leave No Detail in the Shade

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DEARBORN, Mich., June 28, 2012 – Can you look cool without sunglasses? Maybe not, so they are consistently among the top 10 items drivers carry in their cars, and accommodating this accessory is a priority for these Ford engineers.

 

 

Ford engineers evaluated – and modeled – more than 100 pairs of sunglasses from designer frames to drug store knockoffs to achieve accurate dimensions of a wide range of shades. The goal was to ensure 95 percent of all sunglasses fit well into the 2013 Ford Fusion overhead stowage bin. Talk about dedication to making it possible for every driver to look their best on sunny days.

 

Using the coordinate measuring machine – a laser scanning device that produces accurate, to-scale 3D models on the computer – the engineers scanned real sunglasses to simulate how different types would rest in the overhead container.

 

Sejal Shreffler – core accommodation and usage engineer – explains, “Older sunglasses holders were designed for thin, wire-framed pairs, but fashions have evolved toward thicker, plastic shades. So we changed the bins to keep up with the trends.”

 

For this team of Ford engineers, it’s all about style and size, whether it’s throwback wayfarers – that may actually have been purchased the first time they were in style – or the ever-convenient clip-on sunglasses. No matter what look drivers are going for, the 2013 Ford Fusion will have a spot for almost any pair of shades.

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Ford Mustang Customizer Updated for 2013, Includes Chance to Win Your Fantasy Mustang

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• Social engagement is helping to fuel an 18 percent sales jump for Mustang in 2012

• More than 4.1 million fans have already built dream Mustang using the Customizer

• New enhanced and celebrity battle modes will let Facebook users cast ballots for their favorite custom Mustang

• Four fans will win the fantasy Mustang they build in the Customizer

 

Over its nearly 50-year run, the Ford Mustang has sold more than 8.5 million examples and earned status as an American icon. In the parallel world of social media, its presence is even bigger and about to get bigger still.

 

To coincide with the new 2013 Mustang now hitting the road, Ford is relaunching its popular Mustang Customizer with a host of new features, such as enhanced battle modes, badges and stats as well as an opportunity for four lucky fans to win either a Mustang V6, GT, Boss 302 or Shelby GT500.

 

“Since the Customizer was originally launched in September 2011, more than 4.1 million different variations of the Mustang have been built by more than 1 million unique visitors,” said Lee Jelenic, Ford marketing communications manager. “We’re having great success in social marketing by actively engaging our fans and it’s helping to fuel the recent Mustang sales resurgence with sales up 18 percent so far in 2012.”

 

Customers consistently highlight design and personalization as the top reasons to buy a Mustang. The Customizer gives users a way to craft the look of their favorite ride and compare it with their friends.

 

Through customer research, Ford learned that for Mustang owners, present and future, Customizer was the perfect mechanism to hand the brand over to them. Ford created a rare opportunity for customers to have a meaningful and authentic experience with the product, without having to get them behind the wheel.

 

The Customizer, available as an app for iPhone, iPad and Android in mid-summer and online at http://www.ford.com/cars/mustang/customizer/, allows fans to choose a Mustang V6, GT, Boss 302 or the new 662-horsepower Shelby GT500. They can then apply a dizzying array of colors, graphics, body kits and wheels to achieve the look they want. If the standard color palette doesn’t have anything that looks just right, fans can even use the sliders to blend custom hues.

 

To make sure the final design looks just right, users can view the car from five different directions with a variety of backdrops and even add some burnouts.

 

“Fans can save their finished fantasy Mustang to a computer to use as desktop wallpaper or share to their Facebook account and enter into the battle mode,” said Brian McClary, Ford digital marketing manager. “The battle mode pits the designs head to head, where more than 5.1 million battle votes have already been cast.”

 

Since the special parts and graphics are available off the shelf, these custom Mustang don’t have to remain virtual. Customers can head down to their local Ford dealer and order a Mustang of their own exactly as they built it in the Customizer, except for the unique paint colors.

 

“We’ve significantly upgraded the Customizer this year,” added McClary. “The original battle mode has been enhanced, and we’ve added celebrity battles, smack talk capability, new user stats and leader boards, badges and points for the activities on the site and apps.”

 

Earlier this year, a special Mustang TV commercial highlighted some of the possibilities of the Customizer. Click here to view the Mustang Inner TV ad: http://youtu.be/HiyhXf_KVc0.

 

Over the rest of year, Ford will further sweeten the pot by selecting four dream Mustangs and building them for the creators. Ford will give away one unique Mustang V6, GT, Boss 302 and a Shelby GT500.

 

Fans can create their inner Mustang now at http://www.ford.com/cars/mustang/customizer/.

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Ford Cuts Energy Use 22 Percent; New Sustainability Report Calls for Added 25 Percent Drop by 2016

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• Ford Motor Company has released its 13^th annual Sustainability Report titled “Blueprint for Sustainability: Accelerating Ahead” – a voluntary and comprehensive annual account highlighting all things sustainable, from people to products

• Ford’s success cutting energy use in its vehicle manufacturing process – and its announcement to cut another 25 percent in the next five years – comes as global energy use is being projected to soar 53 percent between 2008 and 2035

• Other progress highlighted includes reduction in waste-to-landfill, water use and CO₂ emissions; a summary of company financial health; improvement in vehicle fuel economy; and safety achievements

SIDEBAR: About the Sustainability Report

 

DOWNLOAD: JPG  |  PDF

DEARBORN, Mich., June 15, 2012 – Ford announced today in its annual Sustainability Report that it has reduced the amount of energy required to produce each vehicle in its manufacturing facilities by 22 percent in the last six years. The company also announced plans to reduce usage another 25 percent on a per-vehicle basis by 2016.

 

Decreased energy consumption during vehicle manufacturing is just one highlight of Ford’s 13^th annual Sustainability Report. The report – “Blueprint for Sustainability: Accelerating Ahead” – is a comprehensive showcase of the company’s efforts to tackle a myriad of sustainability challenges in a rapidly changing world.

 

Other successful initiatives featured include reductions in water use, waste-to-landfill and CO₂ emissions as well as improvements in vehicle fuel economy and safety.

 

“Sustainability has moved from the periphery to the center of our strategy for succeeding in the marketplace and helping to address global challenges,” said Robert Brown, vice president, Sustainability, Environment and Safety Engineering.

 

Ford issued its first Sustainability Report in 1999 to address the company’s initiatives regarding social, economic and environmental issues. Like Ford’s sustainability-related processes and results, the report has evolved, too. New this year are sections highlighting Ford’s regional sustainability initiatives in Europe, South America and Asia; commentary from third-party subject matter experts like Nobel Peace Prize winner Dr. Rajendra K. Pachauri, and multimedia elements.

 

“Our sustainability report is far from a bunch of tables and charts,” said John Viera, global director, Sustainability and Vehicle Environmental Matters. “Anyone who spends any amount of time with it will truly get a sense of just how committed Ford is to supporting positive change and reducing the environmental impact of its products and facilities.”

 

Consider the drop in energy consumption: The amount of electricity used to produce each vehicle in Ford’s manufacturing facilities has been reduced by about 800 kilowatt-hours – from 3,576 kwh in 2006 to 2,778 kwh in 2011. By comparison, average households in states like California, New York, Illinois and Michigan use between 562 kwh and 799 kwh monthly.

 

Ford’s progress has been achieved by investing in energy-saving practices and equipment. At Michigan Assembly Plant in Wayne, Mich., for example, the company uses a new “three-wet” paint application that reduces electricity use along with CO₂ and Volatile Organic Compound (VOC) emissions.

 

At the same plant, a new 500-kilowatt solar panel system has been installed to generate renewable energy for production of Ford vehicles like Focus and Focus Electric.

 

Thanks to such efforts already in place and Ford’s commitment to making further progress, the company projects a continued drop in energy consumption – 25 percent between 2011 and 2016.

 

This commitment is made against a backdrop of the U.S. Department of Energy announcement last September that global energy demand will increase 53 percent between 2008 and 2035.

 

Environmental

Reduction in energy consumption is just one result of Ford’s focus on minimizing the environmental impact of the vehicles it produces and the facilities where they are made.

 

Each Ford facility uses measured environmental targets to track and accelerate improvements designed with the environment in mind. The targets are reviewed and updated annually.

 

In addition to its commitment to further reducing energy consumption, Ford also:

 

• Reduced the total amount of waste sent to landfills globally by 11.3 percent from 2010 to 2011
• Plans to further reduce its waste to landfill by 10 percent per vehicle this year, building on existing efforts that have reduced global waste by 100 million pounds (44 percent) in the last five years
• Reduced CO₂ emissions from global operations in 2011 by 8 percent on a per-vehicle basis compared with 2010
• Turned what would have been 163 tons of recovered paint solids into enough power for 20 residential homes for one year through just one of many new ways the company is converting waste to energy
• Advanced water-treatment technologies to allow the reuse of water and reduce water supply requirements, water discharges and use of treatment chemicals and the generation of solid waste
• Reduced water use to 4.7 cubic meters per vehicle in 2011 within a corporate goal of reducing the amount of water used per vehicle by 30 percent between 2009 and 2015

“Integration of our sustainability initiatives into the Ford production system has enabled us to accelerate environmental improvements at our manufacturing facilities,” said Andy Hobbs, director, Environmental Quality Office. “This enables all members of the Ford manufacturing team to contribute to meeting our environmental targets.”

 

Sustainable Materials

Ford vehicles continue to be a major focal point of the company’s efforts to reduce environmental impact. For example, the seat fabric in most of Ford’s new or redesigned vehicles must now consist of at least 25 percent post-industrial or post-consumer recycled content. A total of 37 fabrics now meet the requirements and have been incorporated into Ford vehicles. Other highlights include:

 

• A seat fabric containing a fiber made from recycled plastic water bottles is being used in the Focus Electric, Fusion Hybrid and Fusion Energi
• Nonwoven headliner fabrics now contain 50 to 75 percent recycled yarns, depending on the color
• Post-consumer recycled nylon is used in some underhood parts, including air cleaner housings, engine fans, fan shrouds, HVAC temperature valves, engine covers, cam covers and carbon canisters
• Nearly 4.1 million pounds of carpet has been recycled into cylinder head covers, the equivalent of a carpet the size of more than 150 football fields – eliminating the use of more than 430,000 gallons of oil
• Use of seat foam made with soy oil in all North America vehicles, also reducing dependency oil-use and CO₂ emissions

Societal

Because Ford affects such a broad range of stakeholders – employees, dealers, investors, communities – the Sustainability Report also details some of the ways the company interacted with those parties in 2011, said David Berdish, manager, Social Sustainability.

 

For example, the report outlines how Ford revised its “Code of Human Rights, Basic Working Conditions and Corporate Responsibility,” which applies to not only Ford itself, but its $75 billion supply chain. The code deals with subjects such as working hours and conditions, nondiscrimination and other health, safety and environmental issues. Nearly 400 suppliers around the world were trained in 2011 through Ford-led and joint industry programs.

 

“Detailing our progress on human rights and sharing stories of our projects in the sustainability report is our primary source of communication regarding issues of social sustainability – and not just to media and customers,” said Berdish. “Investors are paying attention to working conditions, conflict minerals and trafficking more intensely, and our stakeholders want to be kept updated on all developments.”

 

Safety

Ford also is committed to customers and helping to keep them safe is a priority. That’s why the company works hard to develop and offer an array of advanced safety technologies across its entire vehicle lineup. Specific milestones achieved in the last year include:

 

• Twelve Ford Motor Company vehicles earned Top Safety Picks from the IIHS in 2012: Ford Fiesta (sedan and hatchback), Focus, Fusion, Taurus, Edge, Explorer, Flex and F-150 (Crew Cab) and the Lincoln MKX, MKS, MKT and MKZ
• Ford Fusion has been an IIHS Top Safety Pick for four years in a row starting with the 2009 model year
• The 2012 Ford Fiesta is the first vehicle in its class to offer a driver’s knee airbag
• Reaching 35,000 teen drivers in 2011 through the Ford Driving Skills for Life program – a driver education program designed for teens
• Winning numerous awards for its available rear-seat inflatable safety belts that launched on the 2011 Ford Explorer and are an automotive industry exclusive. For the 2012 model year, Ford expanded the availability of these safety belts in North America to the Ford Flex and Lincoln MKT

To see details about the highlights above and much more, the full report can be found online at http://corporate.ford.com/our-company/sustainability.

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Ford's Cherry Hill Farm Achieves Agricultural Honors

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• Ford Motor Company's Cherry Hill Farm is being honored by the Michigan Agriculture Environmental Assurance Program (MAEAP) for effective land stewardship.

DEARBORN, Mich., June 12, 2012 – When you think of Ford Motor Company you're likely to think of cars and trucks – not farms. So it may come as a surprise to learn that the company has a storied farming history. Today Ford's last free-standing working farm – Cherry Hill Farm – is being honored by the Michigan Agriculture Environmental Assurance Program (MAEAP) for effective land stewardship. MAEAP verification is a voluntary program that shows farmers how to reduce agricultural pollution.

 

The Cherry Hill Farm is an 882-acre working farm in Washtenaw County that produces corn, soybeans, wheat and hay. Once used by Ford's Tractor Division for testing, the land is managed by Ford Land, the company's real estate arm, and farmed by the VanWashenova family. The property includes three historic barns and a farmhouse. 

 

"I am honored to farm land that has such strong ties to Ford Motor Company," said Al VanWashenova. "Getting the Ford Cherry Hill Farm verified was the right thing to do, and I am very proud of this accomplishment."

 

"For the past 12 years, Ford and the VanWashenova family have made a great team," said Donna Inch, Ford Land chairman and CEO. "Today's recognition is another example of Ford's commitment to sustainability."

 

Strong Historical Ties to Agriculture

Starting in 1906 and continuing through the early part of the 20^th century, Henry Ford acquired 26,000 acres of farm property in southern Michigan, and much of the farmland was managed in detail by Ford himself. During these years Ford began his experimentation with farming techniques, crops and tractors using many of these farms as laboratories. Ford's giant land holdings were made up of hundreds of small, family-sized farms – many with a livable house and usable barns like the Cherry Hill Farm. The Cherry Hill Farm was used to test tractors and their implements, and raise crops for experimentation including early biomaterials and food production.

 

Henry Ford made certain his properties were well fenced, the roads were in good repair and the schools for the farm children were the best possible. Many of the farms were used as meeting places for much of the community, and Cherry Hill is no exception. Dances were held in the historic barns on the property, and community meetings were held in the old farmhouse.

 

In the past few years, Ford has begun restoration efforts at the Cherry Hill Farm. Of the three barns, one has been restored, one is in the middle of the restoration process and the third is slated to begin restoration next year. In addition, work has been done to the old farmhouse including new siding and windows.

 

MAEAP Verification

To become MAEAP verified, farmers must complete three comprehensive steps which include attending an educational seminar, conducting a thorough on-farm risk assessment, and developing and implementing an action plan addressing potential environmental risks. The Michigan Department of Agriculture and Rural Development (MDARD) conducts an on‑farm inspection to verify compliance. When completed, the producer receives a certificate of environmental assurance. To remain a MAEAP verified farm, inspections must be conducted every three years and action steps must be followed.

 

"With this farm’s historical tie to both the automotive and agriculture industries, we congratulate Ford Cherry Hill Farm and the VanWashenova family on this verification," said Gordon Wenk, MDARD’s chief deputy director. "This verification shows the strong commitment both Ford Motor Company and Cherry Hill Farm have to sustainable agriculture practices as well as safeguarding the environment."

 

MAEAP is a collaborative effort of farmers, MDARD, Michigan Farm Bureau, commodity organizations, universities, conservation districts, conservation and environmental groups, and state and federal agencies.  More than 100 local coordinators and technical service providers are available to assist farmers as they move through the MAEAP process toward verification. An average of 5,000 Michigan farmers attend educational programs annually; 10,000 Michigan farms have started the verification process; and more than 1,100 farms have been verified to date.

 

In March of 2011, Governor Rick Snyder signed Senate Bill 122 and House Bill 4212, now Public Acts 1 and 2 of 2011, to codify the Michigan Agriculture Environmental Assurance Program into law.

MAEAP is a multi-year program allowing producers to meet personal objectives, while best managing both time and resources. The program encompasses three systems designed to help producers evaluate the environmental risks of their operation. Each system – Livestock, Farmstead, and Cropping – examines a different aspect of a farm, as each has a different environmental impact. By participating in all three systems, producers can comprehensively evaluate their entire farming operation for potential environmental risks. 

 

For more information, visit the MAEAP website at www.maeap.org or contact Jan Wilford, MDARD’s MAEAP program manager, at 517-241-4730.

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Ford Enables Industry’s First In-Car Voice Control of MOG Smartphone App via SYNC AppLink

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DEARBORN, Mich. & BERKELEY, Calif., June 6, 2012 – Ford and MOG today announced Ford drivers can now enjoy MOG’s award-winning, on-demand music service at their request using SYNC AppLink and the power of their voice.

 

 

SYNC^® AppLink^™ gives music lovers access to MOG’s vast catalog of more than 15 million songs in the car. Ford drivers simply need to launch the MOG app on their USB-connected iPhone and MOG will immediately become an available option. Once selected, the listener’s MOG play queue will instantly begin playing so users can pick up listening wherever they left off.

 

MOG can be controlled with voice commands and in-dash controls, allowing drivers to easily personalize their listening experience in a range of 2012 model Ford Motor Company vehicles. Ford drivers will have immediate access to their favorite songs and downloads via the AppLink interface along with access to custom radio channels that can be easily “tuned” by using the traditional tune knob on the in-dash interface.

 

“MOG continues to focus on delivering the best music experience for drivers,” says Drew Denbo, senior vice president of Business Development for MOG. “We are thrilled to launch MOG on the Ford AppLink platform, giving Ford’s huge number of customers access to more than 15 million songs on-demand and customized radio through their car stereo systems.”

 

“MOG offers a great mobile app experience, and now – using SYNC AppLink – we’ve enhanced it even further for in-car use by adding voice command and control,” says John Ellis, global technologist for Ford Connected Services. “And, thanks to the 320 kilo bits per second streaming quality unique to MOG, users will still get the high audio resolution they expect when listening to their favorite music.”

 

The MOG iPhone app enables the following capabilities through SYNC AppLink:

 

• On-demand MOG radio: MOG offers the best music discovery engine that provides unlimited, ad-free listening of true “artist only” radio, or a full mix of “similar artists.” Simply use the tune knob to control the radio mix and voice command to turn radio on or off.

• Shuffle “favorites” and “downloads”: Instant access to stored “favorites” and “downloads” by saying “Shuffle favorites” or “Shuffle downloads” at the voice prompt.

• Program radio station presets: If you love what’s playing and want more, simply press and hold one of the radio preset buttons on the dashboard to assign it so it’s easy to come back and access your favorite artist station.

• Playlist listening: Create the perfect driving playlist (and then some) on your desktop before hitting the open road. By saying “List playlists,” you’ll have complete access to all of your personal mixes.

• Favorite on the fly: With one click or using the voice command, “Add to favorites,” drivers can save songs to their MOG “favorites” list, giving listeners the ability to add songs to their collection while in the car.

• Storage: MOG allows users to store music from MOG on their mobile devices, enabling access to favorite titles even when a data connection is not available. Simply use voice commands such as “Shuffle downloads” to instantly play downloads from your device.

• Curated content: If you want to hear the hottest tunes according to Billboard’s Top 50 Charts, just say “Top songs” for instant access.

The MOG app for SYNC AppLink is available on a range of 2012 model Ford vehicles including Fiesta, Fusion, F-150, Super Duty, E-Series, Mustang and Expedition.

 

To enable the MOG on-demand service in the vehicle, Ford customers need to become MOG subscribers and can sign up for a $9.99 plan by visiting mog.com/FORD. Additional information and getting started guides are available at syncmyride.com.

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Ford Sees Green, Smart Technologies as Key to Rebuilding Michigan Economy, Making it the Silicon Valley of Mobility

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Ford Motor Company Executive Chairman Bill Ford calls for implementation of key policy reforms to ensure Michigan’s competitiveness and spur future innovation

• Bill Ford says Michigan can become the Silicon Valley of mobility, lead the generation of more high-tech jobs and help solve the challenge of urban mobility through integration of vehicle and communications technologies
• Ford announces Motor City Innovation Exchange, a collaboration between Ford Motor Company, TechShop Detroit, AutoHarvest and TechTown to encourage Michigan innovators and entrepreneurs; affordable work/hacker space and support also being offered to spur job-creating businesses

 

 

DEARBORN, Mich., May 31, 2012 – At today’s Mackinac Policy Conference, Ford Motor Company Executive Chairman Bill Ford calls for key policy reform and the need to foster innovation as critical to ensuring Michigan’s competitiveness and creating new, high-tech jobs.

 

“While Michigan is the home of the auto industry, the trends affecting our industry offer a great opportunity to make it the home of a variety of other industries as well,” said Bill Ford. “We are heading in the right direction to grow Michigan by putting the right policies in place and investing in Michigan’s future.”

 

Ford told delegates that the trends emerging in manufacturing, green technology and mobility demonstrate a great opportunity for Michigan to create a dynamic, diverse and growing economy that affirms the state as a global innovation center.

 

Manufacturing strength

Ford discussed the need to not only diversify Michigan’s economy but also build on its manufacturing history.

 

“No other sector of the economy creates as many spinoff jobs as the auto sector. For each job created in autos, nine more jobs are created to support it,” said Ford. “In the past two years, half of the new jobs that have been created here were manufacturing-related.”

 

Continuing to lead the green transformation

Ford also highlighted the benefits Michigan has realized by being at the center of exciting developments in green technology, including electric vehicles and battery innovation.

 

“At Ford, we have invested nearly a billion dollars to build electric vehicles and the battery packs that power them right here in Michigan,” said Ford.

 

“We want this technology to become a core competency for us in the 21^st century. And we are building the expertise to do that right here in our home state.”

 

Addressing urban mobility

While great strides have been made with green technology, Ford also discussed the pressures of a growing global population and the new challenge of global gridlock – the potential that the world will face a never-ending traffic jam that wastes time, energy and resources.

 

Ford outlined the company’s vision to address this global challenge in the company’s Blueprint for Mobility, announced earlier this year.

 

He also described urban mobility as the greatest opportunity for Michigan. Ford believes that tackling this challenge will pave a future for Michigan akin to the birth of a new Silicon Valley.

 

“To address this issue, we will once again need new technologies, as well as new ways of looking at the world,” explained Ford. “We will need to view the automobile as one element of a transportation ecosystem.”

 

Integrating the automobile with this new transportation ecosystem will require an incredible variety of high-tech and policy jobs, which should be based in Michigan, he said.

 

“This technology is in varying stages of development and deployment, but it promises to radically transform the experience of driving,” said Ford. “As it develops, I believe Michigan must become the Silicon Valley of the mobility revolution.”

 

Making Michigan competitive

Ford also outlined key public policy areas that will help improve Michigan’s competitiveness and ensure that the state realizes the full benefit of the impending mobility revolution. He called on policymakers to ensure policy was not holding back innovation and prosperity in Michigan. Ford argued for an updating of the state tax system by eliminating personal property taxes as well as investment in updating the electric grid.

 

He noted that there are encouraging signs of progress being made, citing a study released last fall by the TechAmerica Foundation that indicated Michigan added more high-tech jobs than any other state between 2009 and 2010.

 

“We can keep this momentum going if we are frank about the areas in which we can improve and we build upon our advantages,” Ford added.

 

Ford also noted that Michigan needs a world-class infrastructure and that its location on the U.S./Canada border provides Michigan with a unique advantage. He affirmed his support for the construction of a new crossing to improve traffic flow and reduce congestion, ensuring the timely flow of goods to support Michigan businesses.  

 

Ford support for innovation

Ford Motor Company also introduced a number of ways in which it is helping to encourage innovation in Michigan, including two new initiatives the company is announcing today.

 

These include the Motor City Innovation Exchange, a collaboration between Ford, TechShop Detroit, Wayne State University’s TechTown and AutoHarvest to help entrepreneurs commercialize their creations. The program provides a showroom for innovators to show off their creations to peers and potential customers.

 

Ford Land also announced the Jump Start Program, which offers startup suites, including space located near TechShop, to provide flexible, discounted work space and support for TechShop members who are ready to grow their businesses.

 

“All of these efforts are to encourage innovation, not just in our company, but throughout our state,” said Ford. “New ideas are a priceless resource, and the ultimate driver of economic growth.”

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Ford, Microsoft Tout Focus Electric Technologies as the Future of More Affordable, Efficient Transportation

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• Ford and Microsoft appearing this week at the Future in Review Conference (FiRe) – a forum for leading technology experts – to demonstrate how the new 2012 Focus Electric’s technologies can help address future global transportation challenges
• Customers can charge the Focus Electric in half the time of Nissan Leaf due to the car’s higher-capacity on-board charger and at a reduced cost thanks to Microsoft’s value charging technology – a key benefit of the MyFord^® Mobile app
• MyFordMobile users can monitor charging, receive alerts, find charge stations, plan trips and more from their smartphones or computers, making the transition to a battery electric vehicle lifestyle effortless
• Focus Electric is rated America’s most fuel-efficient five-passenger vehicle with an EPA-estimated 110 MPGe city while offering more motor power, passenger room and standard features than Nissan Leaf

 

 

LAGUNA BEACH, Calif., May 24, 2012 – As the first Focus Electric gas-free models arrive at dealerships, Ford and Microsoft executives are highlighting the car’s connectivity and recharging technologies as the kind of innovations required to help address global transportation challenges such as congestion and oil dependency.

 

The executives are joining other technology leaders through Friday at the Future in Review Conference (FiRe), a forum to discuss ways to solve even bigger looming issues such as global gridlock that could happen in major cities if urbanization and vehicle ownership growth continue unchecked.

 

“Ford and Microsoft continue to demonstrate the importance of marrying automobiles with  creative technologies such as the features built into SYNC^® and MyFord^® Mobile that help people stay connected to their digital lives,” says Sheryl Connelly, Ford Global Trends manager. “These innovations will be even more important in a future where urbanization and growing vehicle ownership could literally grind major cities to a halt around the world.”

 

“Microsoft technology is opening up new possibilities for the connected car in areas that both augment and transcend today’s systems,” says Ben Smith, director of program management for Windows Embedded at Microsoft. “From using simple voice commands to navigate to the nearest coffee shop or manage the interior temperature, to using the vehicle’s on-board technology to find the most economical place to charge up, Microsoft and Ford are changing the way people interact with their vehicle.”

 

Ford and Microsoft jointly released the first generation of SYNC in 2007 as part of a shared commitment to creating a better-connected car experience through the Ford SYNC software platform. SYNC has been a hit with customers since the initial version was launched in late 2007, with more than 4 million Ford vehicles now equipped with SYNC.

 

Combining forces on EVs

SYNC is one of many technology features available on the gasoline-free 2012 Ford Focus Electric and is shared across Ford’s electrified vehicle lineup. SYNC with MyFord Touch^® offers multiple ways – including voice commands – for customers to manage and control their phone, navigation, entertainment and climate functions. Plug-in hybrids and all-electric models have additional options for monitoring information like battery state of charge.

 

Additionally, Ford Focus Electric customers have access to MyFord Mobile, which is accessible via smartphone or Web-based interface to perform key tasks. This mobile application can monitor a vehicle’s state of charge or its current range, locate charge stations and plan routes.

 

Off-peak charging

The MyFord Mobile app harnesses the power of cloud computing through another unique capability developed with Microsoft called value charging.

 

With value charging, the app keeps track of when participating local utilities switch to lower off-peak charging rates, helping to minimize costs by helping owners in the U.S. charge their vehicles at the cheapest utility rates.

 

Drivers can enable a single setting in the app and then plug in their cars without ever worrying about what time the rates change in their area. The network monitors utility rate schedules and automatically transmits a signal to the vehicle through embedded cellular connectivity to start charging at the lowest cost.

 

“The MyFord Mobile Microsoft value charging technology can help save customers money now and, in the future, lessen the pressure on our infrastructure as more electrified vehicles hit the streets,” says Bill Frykman, Product & Business Development, Ford Connected Services.

 

The MyFord Mobile app will be available for use on most major smartphone platforms including Android, BlackBerry and iPhone. The same capabilities can also be accessed through a mobile Web app for other platforms as well as a secure Ford website.

 

Retail production of Focus Electric began in May at Ford’s Michigan Assembly Plant in Wayne, Mich. After first being available in California, New York and New Jersey, Focus Electric will be available in 19 markets across the U.S. by summer’s end, nationwide by the end of the year.

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