Tuesday, January 29, 2008

BFT: To Protect and Serve Tough

These are some great commericals that Ford has put together. Check them out. Here is the website that will soon have all ten rules to protecting and serving the F-Series Name! Built Ford Tough Rules

CASE #073- FANCY COFFEE INFRACTION - Rule #6) NO FANCY COFFEE


CASE #235- MANICURE VIOLATION IN PROGRESS - Rule #9) NO MANICURES


Here is the Mission Statement from the Website:
"Built Ford Tough is a mantra for truck and owner alike. F-Series leaves no room for compromise. Its reputation for toughness has been earned on the farms, work sites and roads across America. So, if you’re going to drive the toughest truck, then you’ve got a responsibility to man-up and do your part. There’s a code of conduct when you’re behind the wheel of an F-Series. We’re here to enforce it. We’re here to protect and serve the brand."

Here are the Rules from the Website:

1) NO ROLLER LUGGAGE
2) NO SCOOTERS
3) NO PUNY DOGS
4) NO MEAT SUBSTITUTES
5) NO LIQUID WRENCH
6) NO FANCY COFFEE
7) NO FANNY PACKS
8) NO CUTESY CELL PHONE RINGS
9) NO MANICURES
10) NO HAIR PRODUCTS

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