Thanks to the Readers' of Metro Times Detroit, we have been voted the Best Place to Buy a Car in Macomb County!
View the Article Here
Best Place to Buy a Car in Macomb County - Tie
Roy O'Brien Ford
22201 E. Nine Mile Rd., St. Clair Shores; 586-776-7600; royobrien.com
Vyletel Volkswagen
40555 Van Dyke Ave., Sterling Heights; 586- 977-2800; vyletelvw.com
Domestics don't beat out the imports in Macomb County, where Das Auto shares pride of place with the American-as-apple-pie Ford. The family-owned Roy O'Brien Ford has been selling Mustangs and wagons, Escorts and Fusions, since 1946, and has consistently been recognized as one of the top Ford dealers in the country. Vyletel offers VW nuts a full line of Jettas, Passats and Beetles, as well as affordable service by knowledgeable Volkswagen techs.
Visit our website http://www.royobrien.com for all your Metro Detroit Ford Vehicle needs, or view our new and used inventory at http://www.royobrien.com/vehicles
Thursday, April 28, 2011
Ford EcoBoost Engines: Conserving Fuel, Adding Sales, Attracting New Customers
- The Ford 3.5-liter EcoBoost™ V6 engine represents 35 percent of 2011 F-150 pickup truck sales in April; incoming F-150 EcoBoost orders tracking at over 40 percent reflect strong consumer demand
- The Taurus SHO – featuring Ford EcoBoost power – enjoys the highest conquest rate in the large sedan segment, attracting new customers defecting from other brands
- EcoBoost engine availability is drawing new upscale customers to Ford brand showrooms, proving especially attractive to 35- to 55-year-old males, a key segment less likely to shop Ford in recent past
- Ford just announced at the New York International Auto Show that the new 2013 Taurus will offer consumers two EcoBoost engines – the all-new 2.0-liter four-cylinder and the award-winning 3.5-liter V6 for new Taurus SHO
DEARBORN, Mich., April 28, 2011 – The EcoBoost™ engine family isn’t just giving some Ford vehicles a bump in fuel economy. The engines also are giving Ford sales a boost by attracting customers who had not previously considered a Ford brand product.
“EcoBoost is like having your cake and eating it, too,” said Derrick Kuzak, Ford group vice president for Global Product Development. “The unmatched combination of responsive power with responsible fuel efficiency is attracting new customers to Ford showrooms.”
EcoBoost pickup sales
Demand for the EcoBoost engine in the F-150 has increased each month since launch. One in every four Ford F-150 pickups sold during March was powered by a 3.5-liter EcoBoost V6. In April, EcoBoost F-150 sales are running at about 35 percent. In the F-150, the EcoBoost engine with its 365 horsepower and 420 lb-ft of torque provides best-in-class towing capability of 11,300 lbs combined with up to 20 percent fuel economy savings. The 2011 F-150 EcoBoost carries an EPA rating of 16 mpg in the city and 22 mpg on the highway, making it the best combination of capability and efficiency among light duty full-sized pickups.
In addition, incoming F-150 orders reflect strong customer demand – currently running at over 40 percent mix – for the EcoBoost engine option.
Later this year, the first North American four-cylinder EcoBoost engine, a 237-horsepower 2.0-liter, will make its debut in the Explorer SUV and Edge CUV. Next year, the 2.0-liter EcoBoost engine will be available in the high-performance Focus ST. Ford is currently rolling out EcoBoost engines globally. EcoBoost is available in Europe for Mondeo, Galaxy, S-MAX and C-MAX, for example, and has just launched in Australia in Mondeo.
EcoBoost engines are fundamental to the Ford strategy of providing technologically advanced, high-output, smaller-displacement powertrains that deliver exceptional fuel economy and uncompromised performance for millions of drivers around the world. By 2013, Ford plans to produce up to 1.5 million EcoBoost engines globally in a wide variety of vehicles from small cars to trucks.
Flex expands reach with EcoBoost
The stylish Ford Flex three-row utility vehicle has generated a similar yet more pronounced effect. After just two years on the market, Flex with EcoBoost is bringing new customers to the Ford brand at a market-leading rate of 65 percent.
Flex with EcoBoost is a unique offering in the industry, combining seven-passenger capability, 355 horsepower, intelligent all-wheel drive, more than 83 cubic feet of cargo space behind the first row and up to 21 mpg on the highway – all in a distinctive design.
In the instances of both Flex with EcoBoost and Taurus SHO, Ford is seeing many 35- to 55-year-old male customers with disproportionately higher incomes, a demographic profile that has not actively shopped the Ford showroom for some time.
Taurus adds second EcoBoost engine
The new 2013 Taurus – recently revealed at the New York International Auto Show – will offer the next level in EcoBoost fuel efficiency. This full-size sedan will be available with an advanced 2.0-liter EcoBoost four-cylinder engine expected to deliver best-in-class highway fuel efficiency of at least 31 mpg. Responsive performance is assured, as gasoline direct injection and a turbocharger enable this engine to deliver a projected 237 horsepower across a broad rpm range.
The 3.5-liter EcoBoost V6 powering Taurus SHO generates 365 horsepower at 5,500 rpm and produces peak torque of 350 lb.-ft. across a wide plateau, from 1,500 to 5,250 rpm. This results in a smooth stream of responsive power at any speed. Mated to a six-speed SelectShift Automatic™ transmission and intelligent torque-sensing all-wheel drive, the high-performance SHO delivers an EPA-rated 17 mpg in the city and 25 mpg on the highway.
The Taurus SHO now enjoys the highest conquest rate in its segment – currently running above 57 percent after two years on sale. This means Taurus SHO with EcoBoost power has drawn new and different customers to the Ford showroom.
Ford is also seeing Taurus SHO being cross-shopped against BMW 5- and 3-Series models, Acura RL, and Cadillac STS and CTS variants. A full 57 percent of SHO buyers traded in non-Ford Motor Company vehicles, with 28 percent trading in a luxury brand vehicle.
Gasoline direct injection
A key contributor to EcoBoost fuel efficiency is direct injection of gasoline. This system precisely delivers a fine mist of fuel directly into each cylinder for optimal performance, economy and emissions. Unlike port-fuel-injection (PFI) engines that spray fuel in the intake system, the direct-injection system puts the fuel exactly where it needs to be for combustion.
A high-pressure injector is positioned to the side of each cylinder, aiming the fuel directly into the cylinder adjacent to a high-intensity spark plug and alongside the intake and exhaust valves. Fuel is sprayed into the cylinders at pressures of up to 2,150 pounds per square inch (psi), which is about 35 times more intense than PFI injection.
A powerful choice
Ford EcoBoost engines made their North American debut with the completely reinvented 2010 Ford Taurus SHO. Turbocharged EcoBoost power was the linchpin in the reincarnation of this iconic sport sedan.
EcoBoost is fundamental to Ford’s objective to provide the horsepower and torque of larger, normally aspirated engines while delivering the uncompromised fuel efficiency of a smaller engine. Key elements to enable this balance of responsive power and fuel economy include gasoline direct injection and turbocharging. EcoBoost is a key pillar of Ford’s plan to deliver affordable fuel economy for millions of drivers, while providing an engaging and responsive dynamic driving experience.
Thursday, April 21, 2011
Hot-Selling 2011 Ford Edge Earns IIHS Top Safety Pick, Offers Standard Safety Features, Leading Fuel Economy
- The popular new 2011 Edge earned an Insurance Institute for Highway Safety Top Safety Pick (for models built after February 2011), adding to Ford’s leading number of top safety ratings
- Edge sales are up 25 percent in 2011 as Ford’s stylish crossover wrapped up March as its segment leader, accounting for 18 percent of medium crossover sales
- The 2011 Ford Edge is EPA-rated at an unsurpassed 19 mpg city, 27 mpg highway and 22 mpg combined
- Edge features advanced airbags such as Safety Canopy® side curtains, pioneers available radar-based collision warning with brake support crash-avoidance system
DEARBORN, Mich., April 21, 2011 – The new 2011 Ford Edge, which offers a suite of innovative safety technologies, is off to a fast start and could gain even more popularity after becoming the latest Ford vehicle to earn a Top Safety Pick rating from the Insurance Institute for Highway Safety (for models built after February 2011).
Ford now has 10 vehicles on the road in the U.S. that have earned Top Safety Picks, which adds to its leading number of top U.S. safety ratings.
“The new Edge is already the most popular midsize crossover and we believe this Top Safety Pick rating will generate even more interest,” said Sue Cischke, Ford group vice president of Sustainability, Environment and Safety Engineering.
To earn a Top Safety Pick, a vehicle must receive a rating of “good” in offset frontal-, side- and rear-impact crash tests and roof strength evaluations, as well as offer electronic stability control.
The Edge, which launched in late 2010, is off to a fast start with sales up 25 percent in 2011 through March – ending the month as the segment leader with 18 percent of medium crossover sales. Initial demand for the Edge’s driver-aid technologies Edge has been strong. Of the first 101,908 vehicles sold:
- 80 percent include rear view camera
- 32 percent include BLIS® (Blind Spot Information System) with cross-traffic alert
Safety and driver-assist features
The new Edge comes equipped with technologies to help prevent crashes – from parking lot fender benders to high-speed collisions – by warning drivers of the potential for a crash.
“The new Edge delivers features that both help prevent a crash and help minimize occupant injuries when a crash is unavoidable,” said Peterson. “It’s a comprehensive safety story from bumper to bumper.”
Driver-aid and safety technologies include options such as:
- Adaptive cruise control, which slows the vehicle to adapt for traffic conditions and maintain a preset distance between vehicles
- Collision warning with brake support, which helps reduce speed, automatically pre-charges brakes, provides a red warning light on the windshield as well as an audible beep to help drivers stop more quickly when the system detects a collision is imminent
- BLIS with cross-traffic alert, which helps detect vehicles in blind spots during normal driving, as well as traffic approaching from the sides when reversing out of parking spots
- Tire Pressure Monitoring System, which alerts drivers when it senses tire pressure is low
- MyKey, which allows parents to limit speed and audio volume in their vehicles and is designed to help parents encourage safe driving habits in their teens
Structural safety and crash protection
Edge features a solid unibody construction, which provides an energy-absorbing structure to help protect occupants. Bumper-to-bumper flow-through side rails, structural design and A-pillars are designed to move crash energy away from occupants. Nearly half of the stiff shell is composed of high-strength steels, such as boron, for both increased strength and reduced weight.
When a crash becomes unavoidable, Edge relies on an array of airbags to protect occupants. Two front dual-stage and two side airbags are joined by a Safety Canopy consisting of side-curtain airbags for front and rear outboard passengers. Personal Safety System™ safety belts feature pretensioners and an energy management system with adjustable D-ring height in the first row.
Other Ford vehicles that have earned a Top Safety Pick rating include:
2011 Ford Explorer
2011 Ford Taurus
2011 Ford Fusion
2011 Ford Fiesta (when built after July 2010)
2011 Ford Flex
2011 Lincoln MKS
2011 Lincoln MKT
2011 Lincoln MKX
2011 Lincoln MKZ
The 2011 Ford Edge is EPA-rated at an unsurpassed 19 mpg city, 27 mpg highway and 22 mpg combined.
Visit our website http://www.royobrien.com for all your Metro Detroit Ford Vehicle needs, or view our new and used inventory at http://www.royobrien.com/vehicles
Tuesday, April 19, 2011
Our New 2012 Ford Mustang Commerical - Just Finished Eating
Visit our website http://www.royobrien.com for all your Metro Detroit Ford Vehicle needs, or view our new and used inventory at http://www.royobrien.com/vehicles
Friday, April 08, 2011
2012 Ford Mustang Commercial
Here is our new 2012 Ford Mustang TV Commercial.
Visit our website http://www.royobrien.com for all your Metro Detroit Ford Vehicle needs, or view our new and used inventory at http://www.royobrien.com/vehicles
Visit our website http://www.royobrien.com for all your Metro Detroit Ford Vehicle needs, or view our new and used inventory at http://www.royobrien.com/vehicles
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