2013 Ford F-150 Brochure

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Here is the 2013 Ford F-150 Brochure

Download the 2013 Ford F-150 Brochure Here (PDF)

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2013 Ford Fusion Brochure

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Here is the 2013 Ford Fusion Brochure

Download the 2013 Ford Fusion Brochure Here (PDF)

Visit our website http://www.royobrien.com for all your Metro Detroit Ford Vehicle needs, or view our new and used inventory at http://www.royobrien.com/vehicles

Ford Fusion Certified As America’s Most Fuel-Efficient Midsize Sedan

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• All-new Ford Fusion is America’s most fuel-efficient midsize sedan after being certified by the U.S. Environmental Protection Agency to deliver 47 mpg city, 47 mpg highway, 47 mpg combined in hybrid model
• Ford Fusion Hybrid beats Toyota Camry Hybrid by 8 mpg highway, 4 mpg city
• New Fusion offers greatest powertrain range of all midsize sedans with five engines, including two EcoBoost^® options and hybrid and plug-in hybrid variants for true power of choice

 

 

NEW YORK, Sept. 18, 2012 – The all-new Ford Fusion is the most fuel-efficient midsize sedan in America with an EPA-certified 47 mpg city, 47 mpg highway and 47 mpg combined fuel economy rating for its hybrid model.

 

Fusion Hybrid tops the Toyota Camry Hybrid by 8 mpg highway and 4 mpg city, and delivers the highest-ever fuel economy numbers in city and highway driving for a midsize sedan.

 

“The new Fusion is part of our plan to offer vehicles with the very best quality, fuel efficiency, safety, smart design and value,” says Alan Mulally, Ford president and CEO. “We are absolutely committed to class-leading fuel efficiency as a reason to buy Ford vehicles, with customers able to choose the fuel-efficient powertrain that best fits their lifestyle.”

 

Power of choice: Two EcoBoost engines, one hybrid, one plug-in hybrid

The all-new Fusion brings the widest range of powertrain options to the U.S. midsize segment.

 

Fusion offers hybrid and plug-in hybrid variants and two fuel-efficient EcoBoost^® four-cylinder engines for customers. In addition, Fusion is available with Ford’s patented Auto Start-Stop system, which automatically shuts off the engine at stationary idle to help save customers even more fuel in stop-and-go city driving. Fusion is available in front-wheel-drive and all-wheel-drive configurations with both six-speed automatic and six-speed manual transmissions.

 

“Ford is bringing power of choice to midsize sedan buyers,” says Mark Fields, president of The Americas. “More than 2 million customers this year will purchase midsize cars. Our new Fusion delivers the fuel savings people truly want and value, with technologies that cost two to three times the price on some German sedans.”

 

Fuel economy numbers for the remainder of the Fusion lineup are:

 

• 1.6-liter EcoBoost: 25 mpg city, 37 mpg highway, 29 mpg combined
• 2.0-liter EcoBoost: 22 mpg city, 33 mpg highway, 26 mpg combined
• 2.5-liter: 22 mpg city, 34 mpg highway, 26 mpg combined
• Fusion Energi plug-in hybrid: Projected 100-plus MPGe (miles-per-gallon equivalent)

 

The Fusion equipped with the 1.6-liter EcoBoost engine is available with Ford’s patented, fuel-saving Auto Start-Stop system, which smoothly shuts off engine power when the car is stopped and seamlessly restarts as the driver releases the brake pedal. This feature, available for just $295, improves fuel efficiency by 3.5 percent and reduces emissions.

 

Fusion Hybrid features two additional innovations to help deliver industry-best fuel efficiency: Ford’s patented SmartGauge^® with EcoGuide that coaches drivers for top fuel efficiency; and ECO Cruise, a greener cruise control functionality that helps optimize powertrain elements for convenient yet economical highway travel.

 

Fusion Hybrid achieves a top speed of 62 mph in electric or EV mode and also has Active Grille Shutters, which make the car more aerodynamic at highway speeds to improve fuel efficiency. An underbody with aerodynamically designed panels provides even better fuel efficiency.

 

World-class craftsmanship, driving dynamics

The full Fusion range delivers visual quality through improved materials, elevated levels of craftsmanship and attention to detail. To deliver its world-class driving dynamics, Ford engineers equipped Fusion with a specially tuned electric power-assisted steering system, MacPherson strut front suspension and all-new multilink rear suspension that is comparable to the setups found in more expensive Audis and BMWs.

 

“Fusion is a driver’s car,” said Raj Nair, group vice president of Product Development. “We have carefully tuned this car to reward the driving expert and flatter the novice.”

 

Ford’s quietest midsize sedan ever, Fusion Hybrid models are equipped with Active Noise Cancellation, which uses the audio system to mitigate powertrain noise.

 

Technology you can use

The all-new Fusion offers an unprecedented portfolio of driver assistance and convenience technologies using sensors, cameras and radar to enable the car to “see” and respond.

 

Fusion can help drivers maintain proper lane position, adjust vehicle speed to changing traffic conditions, identify suitable parking spaces and practically park itself – it can even aid drivers backing out of a parking space in which visibility is obstructed. Specific technologies include:

 

• Lane-Keeping System: Using a small, forward-facing camera behind the inside rearview mirror, this system “looks” down the road, monitoring lane lines to determine that the car is on course. The system will alert a driver if drowsiness or erratic lane-keeping is detected. The second element warns a driver with a steering wheel vibration if the Fusion drifts too close to lane markings. Finally, Lane-Keeping Aid will actually apply pressure on the steering to help bring the car back into proper lane position
• Adaptive cruise control: Using forward-looking radar, this system “looks” down the road when activated, slowing the Fusion when slower traffic is detected ahead. The system can help slow the car if the potential of a crash is detected
• Active park assist: Employing sensors, this technology identifies a suitable parallel parking space, calculates the trajectory, and steers the car to properly position it within the spot. Drivers operate accelerator and brake pedals
• BLIS^® (Blind Spot Information System) with cross-traffic alert: Sensors in both Fusion rear quarter-panels are able to detect traffic in a driver’s blind spot, providing both audible and visual warnings if traffic is detected. BLIS technology enables cross-traffic alert, warning the driver of oncoming traffic when backing out of a parking space with obstructed views, such as between two large vehicles

 

The all-new Fusion also offers the newest version of Ford’s award-winning SYNC^® communications and entertainment system, which enables voice-activated communication through a driver’s mobile phone and interaction with the car’s audio system.

 

Fusion is available with the latest version of MyFord Touch^®, allowing a driver to interact with vehicle systems through voice control, a touch screen tap or a conventional button.

 

Both SYNC and MyFord Touch – powered by SYNC – help reduce the potential for driver distraction through voice-controlled functionality, allowing drivers to keep hands on the wheel and eyes on the road.

 

Fusion equals growth

The midsize car segment is the fastest-growing segment in America this year. Overall U.S. industry sales are up 15 percent in 2012, while midsize car sales have grown 26 percent.

 

To meet expected demand for the new Fusion, Ford is adding 1,200 hourly jobs and investing $555 million at its Flat Rock Assembly Plant in Flat Rock, Mich.

 

New Fusion models begin arriving at dealers nationwide this fall.

Qualify for the A-Plan, learn more about Fusion A-Plan Pricing.

Qualify for the X-Plan, learn more about Fusion X-Plan Pricing.

 

The story behind the new Fusion

For more on the new Ford Fusion, check out http://FordFusionStory.com, a special mobile site featuring articles, videos and graphics that are easily shareable directly from a smartphone, tablet or computer browser to Facebook, Twitter, Google+ and blogs.

Visit our website http://www.royobrien.com for all your Metro Detroit Ford Vehicle needs, or view our new and used inventory at http://www.royobrien.com/vehicles

Ford Opens New Era at Flat Rock Assembly Plant, Source of 1,200 New Jobs and U.S. Production Home of All-New Fusion

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• Ford celebrates opening of a new era at Flat Rock Assembly Plant, new U.S. production home of the 2013 Ford Fusion as well as the iconic Mustang

• Supporting its Fusion production growth plans, Ford is adding 1,200 jobs, a second production shift, and investing $555 million, taking full management control of the former AutoAlliance International plant

• Upgraded Flat Rock Assembly Plant will feature a state-of-the-art, fully flexible body shop and an upgraded paint shop with an environmentally friendly 3-Wet paint process when production begins in 2013

• On sale this fall, the 2013 Fusion offers customers the power of choice with the broadest selection of fuel-efficient powertrains in the midsize car segment

Click to download PDF.

Ford Motor Company and its employees today are opening a new era at the Flat Rock Assembly Plant, complete with a new name, 1,200 additional hourly jobs coming next year and plans to produce the 2013 Ford Fusion midsize sedan.

“The new Flat Rock Assembly Plant symbolizes the growth driven by our One Ford plan,” said Mark Fields, Ford president of The Americas. “Ford continues investing in people, products and plants to deliver the head-turning, fuel-efficient, fun-to-drive vehicles people really want, including the all-new Fusion.”

Previously known as AutoAlliance International, Flat Rock Assembly is now under the full management control of Ford. The plant continues to be owned by a joint venture that is split 50/50 between Ford and Mazda Motor Corp.

Following the end of Mazda6 production last month, the plant will continue to produce the Mustang before adding Fusion next year.

Flat Rock Assembly will be the U.S. producer of Fusion, employing 2,900 workers on both vehicle lines.

Click to download PDF.

In addition to adding 1,200 new hourly jobs tied to Fusion production, Ford also is investing $555 million to build a state-of-the-art, fully flexible body shop capable of producing multiple vehicles. With each new major plant program, Ford is significantly increasing the flexibility of its equipment and facilities to build multiple vehicles at one location. By 2015, Ford will be able to produce 25 percent more derivatives per plant versus 2011 on a global basis.

Ford also is upgrading the plant’s paint shop with an environmentally friendly 3-Wet paint process. The 3-Wet process, which Ford is rolling out across more than 15 assembly plants globally, allows three layers of paint to be applied one after another while still wet, with less manual intervention, resulting in a superior product created with fewer pollutants and less expense.

“By fully incorporating Flat Rock Assembly into our manufacturing system, we are able to take advantage of internal efficiencies that will streamline our ability to produce vehicles,” said Jim Tetreault, Ford vice president of North America Manufacturing. “This is critical as we increase our capacity to meet growing customer demand for our products.”

Introduced six years ago, Fusion is part of the fastest-growing segment in the U.S. this year – midsize sedans. Ford expects the midsize sedan segment, which totaled 2.1 million vehicles in 2011, to continue growing. Fusion’s share of the segment has doubled to 12 percent since it was introduced, and the car has set sales records in five of the first seven months of this year.

On sale this fall, the 2013 Fusion offers customers the power of choice with the broadest selection of fuel-efficient powertrains in the midsize car segment – two EcoBoost-powered gasoline engines, a normally aspirated four-cylinder engine, a hybrid and a plug-in hybrid. Fusion Hybrid’s 47 city mpg beats the 2012 Camry Hybrid LE by 4 mpg in the city. The Fusion Energi’s MPGe of 100 tops the 2013 Volt’s by 2 MPGe.

Fusion also offers consumers seven must-have technologies, including a Lane-Keeping System, adaptive cruise control, active park assist and MyFord Touch®.

Opened in 1987 as Mazda Motor Manufacturing USA, the plant in Flat Rock first produced the Mazda MX-6. In 1992, Ford purchased a 50 percent share in the plant and it was renamed AutoAlliance International. Over the years, the plant produced the Mazda 626, Mazda6, Mercury Cougar and Ford Probe. Mustang production was shifted to the plant in 2005.

Visit our website http://www.royobrien.com for all your Metro Detroit Ford Vehicle needs, or view our new and used inventory at http://www.royobrien.com/vehicles

All-New Ford Fusion’s Unique Design, Technology Inspires Revolutionary Collaboration with MILK Studios

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• New Ford Fusion sparks collaboration with cutting-edge MILK Studios, revealing “Wall to Wall: The Fusion Collective” – a new project including an immersive gallery experience featuring original multimedia artworks and performances, live music, and panel discussions inspired by the fusion concept – opening in New York and then traveling to Los Angeles

• Artists including Matthew Williams, former creative director to Lady Gaga and current collaborator with Kanye West and ShowStudio, have created artworks for the project and documented their creative processes on www.fusionists.co

• All-new Fusion was designed to strike an emotional chord with customers, balancing form and function while continuing to embrace the growing trend of making high-end products more attainable

NEW YORK, Aug. 21, 2012 – Today Ford and MILK Studios, known as the hub for nurturing creativity with some of the most visionary talent, debut a revolutionary collaboration inspired by the new Fusion. “Wall to Wall: The Fusion Collective” is a digital and physical gallery experience that unites fashion, music, photography, film and technology.

The exhibition debuts a month before the new Ford Fusion launches nationally and exemplifies Ford’s evolving design strategy, which includes the use of virtual reality technology, leverages new sustainable materials, and brings together creative disciplines to advance exterior design and the in-car environment.

“In the Ford studios, we bring the best designers, artists and engineers to work together creating a new generation of vehicles, just as artists work tirelessly to bring their visions to life,” said J Mays, chief creative officer for Ford. “Our collaboration with MILK demonstrates how the powerful concept of fusion has inspired a wide range of artists to come together and fuse their diverse talents, while allowing access to the creative process of this new generation of designers.”

“Wall to Wall: The Fusion Collective,” presented by Ford and MILK, opening in New York today then traveling to Los Angeles next week, brings together six multimedia artists including Pharrell Williams, entrepreneur and musician; Matthew Williams, previous creative director for Lady Gaga who now collaborates with Kanye West and ShowStudio; and Cyril Duval, renowned fashion and conceptual art designer. Other artists are Nathaniel Brown, WIFE and Brian DeGraw. All have created original artwork and opened up their studios to the public, documenting their creative processes through editorial and video content on www.fusionists.co.

“Working with Ford on ‘Wall to Wall: The Fusion Collective’ demonstrates the many similarities between the art and automotive worlds and the evolving creative process that happens between the walls of these creative studios,” said Mazdack Rassi, co-founder and creative director of MILK. “This project let us tap into MILK’s thriving subculture of artists, photographers, filmmakers and musicians, and gave them the means and the platform to animate their personal vision.”

As part of the event, Ford will debut a short documentary featuring Pharrell Williams and Tyson Toussant from Bionic Yarn, the company that produces super-strong, fast-drying fabric made primarily from recycled plastic bottles. Similar to how Ford incorporates sustainable materials into its vehicles, such as the 38.9 recycled plastic water bottles that go into the seats of some Ford Fusion models, Bionic Yarn is a durable canvas substitute and is used by fashion brands such as Moncler and Timberland.

“The Big SHFT: Tyson Toussant & Pharrell Williams, Bionic Men” is part of the Big SHFT series Ford has produced with Adrian Grenier and Peter Glatzer of SHFT.com, which features 10 innovators who are transforming the world with groundbreaking sustainability solutions.

‘Wall to Wall: The Fusion Collective’

The virtual exhibition will be brought to life during gallery openings in New York today and in Los Angeles Aug. 29. Finished works of art will be showcased to the public on www.fusionists.co, with select pieces being donated to art and design schools in New York, Los Angeles and Detroit to inspire the next generation of designers.

“‘Wall to Wall’ is going to be a modern show of sculpture, sound, paint, projections, choreography, film, light, music and automobiles that mixes the highly conceptual with the highly entertaining,” said Geremy Gasper, co-founder and creative director of LEGS, MILK’s in-house creative and production company. “In curating the show, we found artists that fuse together different creative disciplines in bold and cutting-edge fashions – each constructing their own unique multimedia world. It’s a really diverse group of work, and we’re thrilled to get this caliber of talent and vision under one roof.”

Bringing great design global

The all-new Ford Fusion surpasses physical beauty, however; designed and engineered by a multitude of talents brought in from across the globe, the car will begin to change the way people view Ford, said Mays.

Offering customer-centered technology like active park assist and adaptive cruise control, it also provides the widest-ever portfolio of fuel-efficient powertrains and integrates sustainable materials into the interior.

“As they do with art, people recognize quality; they recognize beauty,” Mays said. “It speaks not only to their practical side, but to their emotions. And that’s what we want to see.”

Visit our website http://www.royobrien.com for all your Metro Detroit Ford Vehicle needs, or view our new and used inventory at http://www.royobrien.com/vehicles

Past and Present Mustangs, 20 Years of SVT Performance on Display at Mustang Alley for Annual Woodward Dream Cruise

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• Annual Mustang Alley attraction to feature more than 800 classic Ford Mustang from 1964 to the present day and a special 20th Anniversary display of SVT performance vehicles

• Celebrity guest Vaughn Gittin Jr. and professional drivers from Ford Motor Company will perform in a specially constructed “Burn out Box” for spectators

• Raffle tickets on sale for a chance to win a one-of-a-kind 2013 Ford Mustang Boss 302 Laguna Seca in Aug. 18 drawing. Proceeds benefit National Multiple Sclerosis Society, Michigan Chapter

DEARBORN, Mich., Aug. 14, 2012 – Once again, the intersection of 9 Mile Road and Woodward Avenue in Ferndale, just north of Detroit city limits, will be transformed into Ford Motor Company’s Mustang Alley, an annual free attraction, run by more than 300 Ford volunteers during the Woodward Dream Cruise.

Scheduled for Saturday, Aug. 18 – rain or shine – this high-octane destination will feature more than 800 classic and modern Mustang models from 1964 through the present day, a 20th Anniversary display of Special Vehicle Team (SVT) vehicles, a celebrity appearance by Vaughn Gittin Jr., Ford professional drivers in a “Burn out Box” and finally, a chance to win a rare 2013 Mustang Boss 302 Laguna Seca for a mere $10.

The annual Woodward Dream Cruise is the world’s largest one-day classic car event. About 1.5 million visitors and 40,000 antique and classic cars from all over the country are expected to visit the Dream Cruise, which stretches from suburban Detroit north to Pontiac in a celebration of all things automotive.

The full Mustang line will be on display, including the 662-horsepower 2013 Ford Shelby GT500, both street and racing versions of the Boss 302, and the Mustang GT and V6 Coupe with Performance Package.

Click to download fact sheet.

The special 20th Anniversary SVT display will feature new vehicles and classics from the SVT lineup including the new Shelby GT500, 2013 Focus ST, Raptor, several Ford GT models, the iconic Lightning F-150 and many other vehicles.

Mustang Alley is the place to be for performance enthusiasts building Ford-powered street rods and race cars. Ford Racing will have a large display of street and strip crate engines on display. A cadre of Ford Racing technicians and engineers will be on hand to meet with the public and answer detailed technical questions about performance, installation, tuning and other topics.

Win a Laguna Seca for $10

In addition, Ford and the National Multiple Sclerosis Society, Michigan Chapter, are working together to raffle off a one-of-a-kind 2013 Ford Mustang Boss 302 Laguna Seca. The event will take place on Saturday from 5 to 5:30 p.m. at Mustang Alley.

Raffle tickets are $10 each or three for $20 and can be purchased at: http://www.nationalmssociety.org/chapters/mig/fundraising-events/mustang-raffle/index.aspx

Ford employees may contact Holly Jaskolski at hjaskols@ford.com, 313.805.3126.

The 2013 Ford Mustang Boss 302 Laguna Seca features:

• Unique exterior color combination of Sterling Gray metallic paint with gloss black reflective striping, rear pedestal spoiler, mirror caps and special badging
• Charcoal cloth interior with custom embroidered Recaro seating and Sterling Gray X-brace
• Ford Racing aluminum wheels with unique finish – 19 x 9 front, 19 x 10 rear
• A coupon for TracKey from Ford Racing will be included with the car to be installed at an authorized Ford dealership
• Boss Track Attack program, offered through Team Mustang and Ford Racing, includes instructor-led training and track time at Miller Motorsports Park (travel to Miller Motorsports Park in Tooele, Utah, not included)

Visit http://www.nationalmssociety.org/chapters/MIG/index.aspx for full vehicle specifications and raffle rules.

For more information, call 248.996.5426, 248.936.0342 or 248.936.0375.

Raffle participants must be 18 years of age or older at the time of entry. Payment of all applicable federal, state and local taxes, title, fees and surcharges is the responsibility of the winner. Car is a 50-state U.S. model. MS raffle not associated with Mustang Alley team or Ford Motor Company. Ford Motor Company employees and Mustang Alley team are eligible to purchase tickets.  

Visit our website http://www.royobrien.com for all your Metro Detroit Ford Vehicle needs, or view our new and used inventory at http://www.royobrien.com/vehicles

Ford Dealers Now Using SHOWCASE App and Apple iPad to Improve Customer Purchase Experience

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• New SHOWCASE app offers Ford sales consultants “anytime, anywhere” access to their inventory and product information

• App provides rich video content on features and technologies linked to vehicle inventory

• SHOWCASE app allows dealerships to save and share customer vehicle preferences

• The app integrates the online experience with the off-line purchase experience

 

DEARBORN, Mich., Aug. 13, 2012 – For most people, buying a new car, truck or SUV is the second-biggest purchase they make after their home, so ensuring the process is as easy and stress-free as possible is critical to customer satisfaction. The new SHOWCASE app being used by Ford sales associates with the Apple iPad^® is helping dealers find just the right car for their customers faster than ever.

 

To view the new SHOWCASE app in action, visit the link below:

 

http://youtu.be/fmg1FJh5Lo8

 

 

“Waiting for the sales consultant to check the inventory or wandering the aisles of a car lot in search of just the right combination of colors and options can be a tedious and time-consuming process,” says Michelle Moody, Cross Vehicle Marketing manager for Ford. “If the weather is bad or the sun has gone down early in the winter months, venturing outside is even less appealing.

 

“In early 2011 we decided to take advantage of the portable technology that became available with the launch of the iPad to facilitate an improved purchase experience for our customers,” Moody says.

 

In recent years customers have become accustomed to using various shopping tools to configure and compare vehicles on the Ford.com website. The new SHOWCASE app links this experience to the showroom, giving sales associates new technology to determine what features a customer wants and to immediately check inventory to see which vehicles in stock most closely match those needs.

 

“We had tried using kiosks in the showroom to enable customers to check out our vehicles and features, but many customers were not as comfortable using these on their own,” Moody says.

 

Using the new SHOWCASE app running on an iPad, the salesperson can sit with the customer to pick out the model that person wants, then filter the selection based on trim level, colors, equipment and price. The app then displays all the vehicles in stock that match the customer’s criteria including a list of all the equipment installed on each vehicle.

 

“I have to say it has never been easier finding the right vehicle,” said Maxx Springman, a customer who recently bought a new Escape from All-American Ford in Old Bridge, N.J. “I can’t believe we were able to build the exact Escape I was looking for right there at the salesman’s desk.

 

“Then we actually found the right one on the lot without having to spend an hour walking around outside looking at different window stickers like I’ve done in the past. Thank goodness, too, because it was, like, 110 degrees out and ready to pour!” 

 

The SHOWCASE app provides instant access to more information including videos about the available features, such technology as SYNC^® and MyFord^® Touch, as well as driver assist features like adaptive cruise control and active park assist. Using the app, the salesperson can quickly demonstrate features like collision warning with brake support, Blind Spot Information System (BLIS^®) or Lane-Keeping System, which may not be easy to show off during a test drive.

 

If the customer needs time to consider or discuss the purchase with his or her significant other, the sales associate can email the information on the specific vehicles in stock directly to the customer.

 

“Customers don’t like to wait while the salesperson walks away to check inventory,” says Rich Savino, owner of All-American Ford, a participant in the pilot program. “The SHOWCASE app helps to create a more intimate experience; it lets customers see what is available instantly and make adjustments if they don’t find what they are looking for.”

 

The SHOWCASE app was developed by Ford and user interface design specialists Razorfish over a period of several months in 2011. A pilot group of 14 Ford dealers participated in defining the app and then testing it beginning in November 2011. Open registration for all Ford dealers began on Aug. 1, 2012 and nearly 200 dealers have already signed up to use the new app.

 

Recently, the Build and Price section of Ford.com was enhanced to give customers the ability to save their builds. Ford is also working on a number of future enhancements for the Showcase app including the ability for the sales associate to retrieve custom builds previously saved by the customer and then automatically search inventory to find vehicles that match the customer’s needs.

 

The SHOWCASE app is just the latest step in Ford’s efforts to improve the customer experience before, during and after the purchase of a new vehicle.

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Ford C-MAX Hybrid Earns 47 City, 47 Highway, 47 Combined – an EPA Rating Hat Trick; Beats Toyota Prius v by up to 7 MPG

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• All-new 2013 Ford C-MAX Hybrid delivers EPA-certified 47 mpg city, 47 mpg highway ratings – 7 mpg better than Toyota Prius v on the highway – for a 47 mpg combined rating

• Ford’s first hybrid to achieve equal city and highway ratings, the versatile C-MAX Hybrid also is expected to offer 15 class-exclusive features such as the available hands-free liftgate

• C-MAX Hybrid launches this fall as part of Ford’s power of choice strategy to deliver leading fuel economy across its lineup while tripling electrified vehicle production capacity by 2013

DEARBORN, Mich., Aug. 7, 2012 – Ford Motor Company once again raises the hybrid fuel-economy bar with the all-new Ford C-MAX Hybrid, which is now officially EPA-certified at 47 mpg city, 47 mpg highway and 47 mpg combined – beating Toyota Prius v by up to 7 mpg.

The certification is significant because it makes C-MAX Hybrid the first hybrid vehicle to offer 47 mpg across the board. Also, hybrids traditionally have been more economical in city driving than on the highway, unlike conventional vehicles.

C-MAX Hybrid, however, returns the same fuel economy whether driving cross-country or across the city – stemming mostly from a growing list of Ford innovations that have helped the vehicle to deliver an impressive list of metrics, such as a top speed of up to 62 mph in EV mode.

“The all-new C-MAX Hybrid is a great symbol of how Ford has transformed into a fuel-economy and technology leader with 47 mpg across the board and a highway rating 7 mpg better than Toyota Prius v,” said Ford Vice President of Powertrain Engineering Joe Bakaj. “We’ve done this with innovation – represented by nearly 500 hybrid patents – while driving costs down 30 percent so we can bring these fuel-saving vehicles to more customers.”

Among the Ford innovations helping C-MAX Hybrid drivers enjoy maximum fuel economy are the patented SmartGauge^® with EcoGuide that coaches for top fuel efficiency by providing growing green leaves in the gauge cluster as a reward for economical driving; and ECO Cruise, a feature that helps optimize powertrain elements for convenient yet economical highway travel.

City equals highway

Hybrid vehicle drivers traditionally saw superior fuel-economy figures in city driving, so loyalists maximized their fuel economy through regenerative braking in stop-and-go traffic. But now, higher-speed innovations have caught up on efficiency.

“City, highway and everywhere in between, C-MAX Hybrid is EPA-certified at 47 mpg,” Bakaj said. “It’s a win-win-win.”

C-MAX Hybrid is expected to be America’s most affordable hybrid utility vehicle with a base price of $25,995, including destination and delivery, which is $1,300 lower than Toyota Prius v. C-MAX Hybrid is currently available for order at select dealerships.

More information about C-MAX Hybrid and C-MAX Energi can be found on our website. Press releases, videos, photos and other material related to Ford’s electrified vehicles can be found here.

Visit our website http://www.royobrien.com for all your Metro Detroit Ford Vehicle needs, or view our new and used inventory at http://www.royobrien.com/vehicles