Ford Escort Concept Car Debut

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ST. CLAIR SHORES, Mich.- Ford Motor Company's most popular nameplate behind the F-series pickup made a comeback this past weekend! Well sort of. Ford debuted the new Escort concept car at the Shanghai Auto Show in China! Why is the automaker bringing the popular compact sedan after all these years? Well, Ford isn't sure that the needs of the market are being completely fulfilled by the vehicles that they currently offer.

Once the best selling car in the world, the Ford Escort Concept Car is based on the current best selling car, Ford Focus' chassis! Stretched a bit to allow for a roomier back seat, the new Escort concept aims to provide more space while being more affordable than its original replacement, the Ford Focus.  A more stylish look is achieved with a more upright roofline that doesn't come across as arrogant which is important to the Chinese consumer. Just as important, the concept car's jewel-like headlights were inspired by the Chinese character for the number 8, considered lucky as a portent of wealth in the Chinese culture.

The debut of the Ford Escort concept car, marks Ford Motor Company's third compact sedan. However, for China the different vehicle options work well since the country's wealth levels vary widely. Plus, compact cars make up 60% of the new vehicle market which makes the opportunity attractive for Ford. But before we get too excited about the revival of the Ford Escort, it isn't exactly clear if the car will ever be built. While the Escort concept car is very close to a production model since it doesn't include exotic features, it's unlikely that it will come to the United States even if it is produced since it was designed specifically for the Chinese market.

Even though we may not see the new Ford Escort concept here in the United States, you can get behind the wheel of the world's best selling car at Roy O'Brien Ford! Come take the Ford Focus for a spin today to see what all the excitement is about! We have inventory of both the 2013 Ford Focus and Low Mileage Used Cars at your Harrison Township Area Ford Dealer. Family owned and operated since 1946, Roy O'Brien Ford is located at 22201 E. 9 Mile Rd. St. Clair Shores, MI 48080 for all your Metro Detroit Ford Vehicle needs. Stay on the right track to Nine Mile and Mack!

Visit our website: http://www.royobrien.com
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