Showing posts with label Eco Friendly. Show all posts
Showing posts with label Eco Friendly. Show all posts

Wednesday, August 07, 2013

2014 Ford F-150 Incorporates Sustainable Materials

2014 Ford F-150 Incorporates Sustainable Materials

ST. CLAIR SHORES, Mich.- America's best selling truck is the latest example of how Ford Motor Company has made it their mission to incorporate as much recycled content into vehicles as possible! The new 2014 Ford F-150 incorporates sustainable materials, including the newest rice hull material, while remaining Built Ford Tough!

Ford Motor Company already incorporates recycled cotton, soybeans, recycled carpet, recycled tires, recycled plastic soda pop and water bottles, and recycled post-industrial plastics in the production of F-Series trucks, but the latest sustainable material being utilized is a plastic that is reinforced with rice hulls, a byproduct of rice grain. The new material will be used to reinforce plastic in an electrical harness on the 2014 F-150.

While Ford has made it clear that they are doing all they can to make vehicles more eco-friendly, the automaker does not sacrifice toughness or durability. The process of adopting a new sustainable material is a long one. After a new material that can feasibly be used in one of the vehicles is discovered, it must undergo extensive testing to make sure that it performs as well if not better than similar and current materials. The new rice hull-reinforced plastic is the perfect example. Developed by Ford and RheTech, the plastic was tested on everything from smell, appearance, functionality, and flammability for over a year before it was approved.

We all know that fuel economy is a top priority for Ford as well as other automakers. But Ford doesn't only want to help you reduce trips pump. Ford is also working to reduce their environmental impact which is why it is also important to recognize the impact that is made by producing vehicles with sustainable materials. Over the years, Ford has begun to utilize array of eco-friendly materials in a few of its vehicles, but to demonstrate how the effect can really add up take a look at the F-Series. With more than 650,000 sales per year, the F-Series alone uses about 10 million pounds of recycled cotton annually! And it doesn't end there. The 2014 Ford F-150 incorporates sustainable materials including a minimum of 45,000 pounds of rice hulls for the new reinforced plastic which will be sourced from Arkansas!

And, that's barely considering the new eco-friendly technologies that Ford has developed for the F-Series. If you're ready for a new ride that is Built Ford Tough and Green, check out our Mount Clemens Area New Ford Trucks and Used Trucks For Sale! Family owned and operated since 1946, Roy O'Brien Ford is located at 22201 E. 9 Mile Rd. St. Clair Shores, MI 48080 for all your Metro Detroit Ford Vehicle needs. Stay on the right track to Nine Mile and Mack!

Visit our website: http://www.royobrien.com
Follow Us: Facebook, Twitter & YouTube

Thursday, June 13, 2013

Ford Motor Company Now 2nd Greenest Brand In The World

Ford Motor Company Now 2nd Greenest Brand In The World

ST. CLAIR SHORES, Mich.- Over the past year we've shared with you the countless efforts that Ford Motor Company has initiated to become a more environmentally friendly business, and it's very apparent that these efforts are a huge part of the automaker's business strategy. The hard work is paying off, and Ford Motor Company is now the 2nd Greenest Brand in the world according to Interbrand!

Multiple initiatives have skyrocketed the brand 13 spots to Interbrand's #2 Greenest Brand in the world. Much positive attention now surrounds Ford's electrified and hybrid vehicles, but the brand continues to invest generously in R&D. Specifically, the new MyEnergi Lifestyle initiative encourages the adoption of Ford's eco-friendly vehicles by showcasing how consumers can save money and reduce their carbon footprint with efficient homes, smart home technology, and plug-in hybrid vehicles.

In addition, over the past six years Ford has drastically reduced the energy required by their manufacturing facilities, nearly 25%! Not to mention, the company's water stewardship strategy has been extremely successful, pushing the company more than halfway to its 2015 goal of reducing the amount of water needed to produce each vehicle to only four cubic meters.

Living up to its "Go Further" tagline, Ford Motor Company is now the 2nd Greenest Brand in the world! To join the automaker in their effort to reduce environmental impact, come see us to check out our Metro Detroit Area New Ford Trucks with EcoBoost engines, or any of the environmentally friendly vehicles at our Metro Detroit Ford Dealership!

Family owned and operated since 1946, Roy O'Brien Ford is located at 22201 E. 9 Mile Rd. St. Clair Shores, MI 48080 for all your Metro Detroit Ford Vehicle needs. Stay on the right track to Nine Mile and Mack!

Visit our website: http://www.royobrien.com
Follow Us: Facebook, Twitter & YouTube