Ford Increases Investment in Virtual Crash Computing

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ST. CLAIR SHORES, Mich. — Ford Increases their Investment in Virtual Crash Computing by 50 percent to better the safety of their customers. The technology investment increases the number and speed of virtual crash tests performed each day and allows Ford safety teams to gather data more quickly and efficiently.

Utilizing both physical and virtual crash tests allows Ford to gather safety data at maximum rates and to ensure each Ford vehicle meets or exceeds industry safety standards. Many countries have increased regulations as today's vehicles become more advanced in technology, features, and body styles. However, this workload does not pose as an issue for Ford thanks to their investment in technology and their hardworking team.

Well over 500 engineers around the globe are dedicated to Ford safety, and the automotive brand designs vehicles that are nothing less than top-notch. During the vehicle design process, computer simulations are used in the early stages while crash test verification is used later to make sure each vehicle performs exceptionally. Technology has advanced since Ford's first crash test in 1954; Ford's versatile crash barrier facility can adapt to perform various crash tests, including frontal, side, and rear impact tests to assess restraints and airbag systems. Even though it may take anywhere from a few days to a few weeks to prepare vehicles for these physical tests, Ford can retrieve the crash data within 30 minutes!

As Ford Increases their Investment in Virtual Crash Computing, customers everywhere can be confident when getting behind the wheel of a Ford vehicle. If you want to cruise away in a vehicle that you can assure will keep you safe, come visit us at Roy O'Brien Ford! We have a wide array of Top Quality Used Cars waiting for you. Family owned and operated since 1946, Roy O'Brien Ford is located at 22201 E. 9 Mile Rd. St. Clair Shores, MI 48080 for all your Metro Detroit Ford Vehicle needs. Stay on the right track to Nine Mile and Mack!

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Ford SYNC® AppLink™ Will Be Available on 3.4 Million Vehicles in 2014

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ST. CLAIR SHORES, Mich - The industry-leading Ford SYNC® AppLink™will be available on 3.4 million more vehicles later this year! A free upgrade will allow current Ford owners to access and control smartphone apps via voice command. 

Launched in 2007, the SYNC® in-car connectivity system will soon provide new system investments and organizational alignments that will deliver the industry's best fully integrated connected car and digital consumer experience. 

The SYNC AppLink, launched in 2010, has enabled vehicle owners to access and control smartphone apps via voice-command. There are more than 1-million vehicles driving on the road with the SYNC AppLink today and 3.4 million vehicles, 2010 models and newer, will be able to download the AppLink later this year. 

With consumers continuing to demand more personalized, streamlined vehicle experience and the amount of time spent using digital media, Ford is ultimately looking to turn the connected vehicle into a intelligence vehicle. This intelligence vehicle will be able to simplify and personalize the in-vehicle experience for the consumer. Ford appointed the industry veteran, Don Butler, to lead the company planning for creating a fully integrated connected car experience.

Ford is continuing to focus on creating a connected experience that customers want and value. They want to provide solutions that are specifically tailored to individual needs and to market conditions. The first step, making the Ford Ford SYNC® AppLink™ available on 3.4 million vehicles this year! 

How would you like to drive a new Ford that offers the Ford Sync AppLink? Visit us at Roy O'Brien Ford for a great variety of new, used, and pre-owned vehicles. We are here to help you find the perfect Ford that will meet all of your driving needs. Stop by the dealership today to see what we have waiting for you!

Family owned and operated since 1946, Roy O'Brien Ford is located at 22201 E. 9 Mile Rd. St. Clair Shores, MI 48080 for all your Metro Detroit Ford Vehicle needs. Stay on the right track to Nine Mile and Mack!

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Ford Creates Vehicles That Park Themselves and Steer Around Obstacles

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ST. CLAIR SHORES, Mich. - Ford is at it again, working hard to create a vehicle that will make your drive more enjoyable and comfortable. While the technology is still being tested in Belgium, Ford has created vehicles that can park themselves and steer around obstacles.

While we all like to think that we are excellent drivers,  we have to admit that we are only human and sometimes we make mistakes when we're behind the wheel. Ford knows this and is working to develop technology that will step in for you when a mistake occurs. One such technology is the Obstacle Avoidance system.

This system will recognize when your vehicle is approaching a slow or stationary object ahead and react accordingly. First, it will alert the drive to the obstacle with a warning and a chime. Then, if no action is taken, the vehicle will take over by applying the brakes, scanning for gaps in traffic, and taking control of the steering wheel to guide you to safety.

Another technology that is currently being tested extensively is Ford's Fully Assisted Parking Aid. This technology would park your car for you - and you don't even have to be in the car! It does this by using three radars, ultrasonic sensors and a camera. First, the vehicle will scan ahead to check for available parking. If it finds a spot, it will alert you early enough for you to stop. The driver would then put the vehicle in neutral and push the parking button. At this point, the vehicle would take over the brakes, gas, and steering wheel to park your car in a parallel or perpendicular parking spot.

Ford currently has a system that helps you, the driver, park your car. However, it requires the driver to remain in the driver's seat and keep their foot on the brake pedal. This new Fully Assisted Parking Aid would allow your vehicle to take complete control, whether you're inside or outside the vehicle. You may remain in the vehicle while it parks, or you can step outside the car and push the vehicle's park button via a remote/keyfob.

Ford has created a vehicle that parks itself and steers around obstacles, however, it's still in the testing stage and won't be found in Ford vehicles for some time. However, we do have a variety of New Ford Cars, New Ford Trucks, and Used Cars that have features that you're going to love! So stop by our Sterling Heights Area Ford Dealership and take one of our great vehicles out for a test drive!

Family owned and operated since 1946, Roy O'Brien Ford is located at 22201 E. 9 Mile Rd. St. Clair Shores, MI 48080 for all your Metro Detroit Ford Vehicle needs. Stay on the right track to Nine Mile and Mack!

Visit our website: http://www.royobrien.com
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Ford Motor Company Buys Technology Start-Up Livio

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ST. CLAIR SHORES, Mich. -Working to make your ride as comfortable and easy as possible, Ford Motor Company has bought the technology start-up Livio to make connecting to your car a breeze. The intent behind this purchase is to accelerate the streaming of information into your vehicle and raise the technology standards that currently exist for automakers.

Although Ford Motor Company has bought the technology start-up Livio, it will keep its name as well as its employees. Livio's workforce will work alongside Ford's AppLink engineers to further develop the entertainment technology in Ford vehicles. With their combined knowledge, they hope to be able to produce cars that will seamlessly connect with your smartphone. Ford predicts that 21 million vehicles will have integration systems by 2018, so advancing the current system early will give Ford a head-start on the competition.

Currently, Livio technology allows users to connect their smartphone and its apps to the car radio - with revenue up in the millions, this start-up company is actually very successful.  The creators of Livio hope that the name 'Livio' will become more widely known under the Ford brand. All of Livio's customers will continue to be served, despite the new deal with Ford.

If you'd like to see what current technology is available in Ford vehicles, stop by our Ford Dealer Serving Sterling Heights, MI. We would be more than happy to explain AppLink to you, assist you with Auto Financing, or show you one of our great Certified Pre-Owned Cars For Sale! So stop by and see us today! Family owned and operated since 1946, Roy O'Brien Ford is located at 22201 E. 9 Mile Rd. St. Clair Shores, MI 48080 for all your Metro Detroit Ford Vehicle needs. Stay on the right track to Nine Mile and Mack!

Visit our website: http://www.royobrien.com
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